Veloce, Author at Veloce

Mar

26

2020

Enkla Tips för att Komma Igång med Influencer Marketing

Swedish Articles

Under 2017 lanserade Walmart den framgångsrika marknadsföringskampanjen "Fight Hunger. Spark Change. ” med hjälp av en kombination av influencers inklusive professionella idrottare, skådespelare, reality-TV-stjärnor och sociala medieinfluencers. Walmarts mål var att använda dessa påverkare för att skapa och marknadsföra sponsrat innehåll på Instagram för att hjälpa till att driva social medvetenhet för deras sak. Som en del av deras #FightHunger-initiativ skulle Walmart Foundation donera 90 cent till Feeding America för varje kommentar, dela eller gilla på deras påverkares Instagram-inlägg. Logan Paul, en influencer på sociala medier med 16,1 miljoner Instagram-följare, var en av påverkarna som Walmart anslöt sig till detta…

Mar

21

2020

Why You Should Work with Micro-Influencers?

Influencer Marketing

In recent years, micro-influencers have become more and more popular and we see no evidence that this trend would stagnate or reverse. In fact, we have never seen so many smaller social media accounts used to promote and market products for large companies. Despite this change in the industry, many still do not really know what micro-influencers are and even more are doubtful whether it is worth using them. That's why we decided to offer a detailed review of what micro-influencers are, but most importantly why it's so important that you use them. And trust us, there are infinitely many…

Mar

21

2020

Influencer Marketing And Why You Should Use It

Influencer Marketing

Is the TV, radio and magazines time over? Well, maybe not. But if you want to be seen now, you have to find ways to differentiate yourself from the crowd. Influencer Marketing - Some of the benefits Credibility If you read an advertisement in the newspaper, hear an advertising message on the radio, or see an advertisement snippet on TV - it rarely weighs as heavily as a recommendation from a friend or acquaintance, right? Influencer marketing is about sales and brand building through credible and genuine recommendations, from ordinary people. These "ordinary" people have over a long period of…

Mar

21

2020

How Influencer Marketing can Increase Your Sales

Influencer Marketing

Most marketers today are familiar with the concept of influencer marketing - a marketing strategy used to reach out to the company's customers through a number of individuals, such as consultants, bloggers or industry analysts who influence your consumers' purchasing decisions. In fact, a recent study, in which marketers from several different industries participated, showed that as many as 94 percent feel that influencer marketing is an effective marketing strategy. At the same time, this strategy can be difficult to execute in a successful way, as 78 percent of marketers at the same time stated that one of their toughest…

Mar

21

2020

5 Reasons Why You Should use Influencer Marketing

Influencer Marketing

Collaborating with influential people on social media is a popular method for companies that want to establish a deeper relationship with their target audience. Event Effect lists five tips on how to find the right partnerships for your conference. Influencer Marketing has recently become a major concept in marketing and surveys show that eight out of ten people choose to use the strategy. The focus is mainly on key people rather than the entire market. 1. The first step when using Influence Marketing is to identify the key people. Look for people with high influence on your customers and then…

Mar

21

2020

How to Choose the Right Influencers

Influencer Marketing

Choosing the right influencers for your campaigns can be difficult, and is often considered a jungle. However, it does not have to be as difficult as you think it can be, it is enough to first decide what you are looking for and who you want to reach. Feel free to follow this guide to help you find the right influencer, whether for bloggers, Instagram, YouTube or podcasts. Decide what you are looking for The three most common points when working with influencers in the long term are to build brand, increase sales and search engine optimization (SEO). You build…

Mar

21

2020

Why is Influencer Marketing Important?

Influencer Marketing

It is no news that we are bombarded daily with thousands of advertisements and advertisements where companies want us to buy their services and products. To get away, we mark the mailbox with "No advertising please!", We install adblockers and we change channels or pick up our phone when it is advertising break on TV. For companies, this behavior is of course a growing problem - how should they reach us consumers? Influencer Marketing may seem like a new phenomenon that is just one of a number of trends we have been able to see in marketing. But if we…

Mar

20

2020

Why You Shouldn’t Only Look at Reach as a Metric in Influencer Marketing

Influencer Marketing, Social Media

It is important to have a clear goal with what you want to achieve when it comes to influencer marketing. A common mistake many people make is choosing influencers based solely on the size of the profile. The first question you as a company should ask yourself is whether the campaign should only run for example conversion or if you just want to create brand awareness? Or is it important to actually include both parameters? If you as a company want to reach out with a message, the most important thing can be that the profile actually represents the values…

Mar

20

2020

14 Tools to Measure ROI of Instagram Influencer Marketing

Influencer Marketing

A big problem with Instagram is that you have to rely on their data to evaluate the collaboration with influencers. Because of this, several people and companies have developed their own analytics tools for Instagram, so you can measure the effect with their influencer collaborations. Instagram has the Instagram Insights feature, but they have limited the transparency of anyone who has a business account. You can then use the Instagram Business Profile to get statistics, but you still do not know what Instagram (or Facebook who owns Instagram) delivers data to you when you do not have access to first-party…

Mar

19

2020

Is Being A Social Media Influencer A Real Career?

Social Media

Social media continues to increase in popularity and number of users at a furious pace. Billions of people around the world use social media every day. Thanks to this, the doors are now open to a whole new industry where you can, for example, work full time with posting pictures on Instagram. But how do you make money on your accounts on social media? What is an Influencer? And who is getting these new jobs? What really makes an influencer? First things first, influencers. This describes the profession quite well. You can call yourself an influencer, there are no limits…