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Influencer marketing Influencer marketing: What is influencer marketing how it is used? Influencer marketing is a form of marketing that is based on allowing influential people to market a product or service. This means that the target group of potential buyers is the influencer's follower or others within the same network. The difference between advertising marketing and influencer marketing is that advertising marketing is designed according to the intended target group, while in influencer marketing, the target group - which is already gathered - is reached by the influencer. The influencer influences their followers and gives them knowledge of different…

According to some sources, you get over 20 more recommendations from people you have a close relationship with than someone you only know well. When it comes to finding inspiration for new products and new business, the weak bands play a greater role than the strong bands. You have strong ties to your family. You have a weaker bond with your acquaintances, colleagues and customers. They have knowledge that you lack. In my work as a management consultant and professional networker, I constantly transfer knowledge from one industry to another with great success. In order to capture this paradox about…

It is of the utmost importance that both brands and influencers know how much to pay and to pay for collaborations on social media. The problem is that they are often easier said than done. In fact, pricing and cost are one of the problems that most brands and influencers encounter when they enter the market. Influencers can take anywhere from a thousand dollars per post up to several millions, and the variation doesn't make things any easier. During my years in the industry, I've learned a few things when it comes to the factors that affect the price of…