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There are still businesses who do not really believe in influencer marketing. Social media profiles can be used to lift both brand and sales - if done correctly. Because almost all e-retailers today are highly aware of SEO (search engine optimization), influencers, and especially bloggers, are very often used as off-page enhancers. Nothing wrong with that, but there is so much more to download. "I get no answer back!" How many businesses have not emailed 100's of bloggers without getting any answers? Many bloggers receive a great number of emails every day with requests to bring home products for testing.…

In this article, we thought we would start by digging into a rather commonly-asked toic. How to measure the results from Influencer marketing. And which KPIs (Key Performance Indicators) you can, should or should take into account when it comes to influencers and influencer marketing campaigns. Let's first explain the basics - what is a KPI, and why are they needed? A KPI is, as you are probably familiar with, a so-called Key Performance Indicator and is a metric to measure the results of various campaigns. A KPI is thus a goal of a campaign by influencers that should in…

"Don't trust strangers". It is an admonition that we have been indoctrinated with in various forms since childhood. We therefore thought to look more closely at what makes influencer marketing so successful. What makes us more receptive to advertising messages when our role models are the sender? The underlying cause of our inherited pending approach is also one of the foundations of a democratic society: critical thinking. Therefore, it will be extra interesting to place it in stark contrast to influencer marketing, which is the fastest growing method of brand building and acquiring customers online. Influencer marketing is about moving…

Today, the communications industry is moving at such a rate that it is hardly possible to stop and reflect on what trends are working and why. Influencer marketing is a field that has been hit like a bomb in recent years. The problem is that many people follow the trial and error method with influencers of different dignities and magnitudes to see which collaborations actually give something back. If the decision makers themselves are concerned about how to measure what ROI (return on investment) influencer collaborations are giving while they continue to invest - then something is wrong. The problem…

What is influencer marketing and why should you use it? Influencer Marketing is taking the marketing world by storm! Find out why you should use it to build your brand. Influencer marketing is here to stop. It is a method embraced by both small and large companies that have seen the success of using selected influencers to build brand. Influencer marketing continues to evolve and grow as a strategy and companies that have not yet invested in the area risk losing out on great opportunities. What is Influencer Marketing Scroll through your feed on social media and you will see…

Setting clear goals and KPIs for your influencer marketing is essential from many aspects - not least to be able to measure clear ROI on your efforts. Here are three main ways to measure influencer marketing and be able to see results on your investment - if you do right from the start that is! 1. Real-time results Being able to see direct results is one of the greatest features of working with influencers. For those of you who have a product or service that the consumer can easily access via the web, buy in an online store or register…

If you use influencer marketing correctly, it can both increase your brand awareness, increase your sales and contribute to a longer-term stronger and more credible brand. To succeed with influencer marketing, there are some starting points that are more important than others to take into account - especially already at the planning stage of your campaign. The target audience The first mistake many companies often make when working with influencer marketing is to choose influencers in the first place, and let the profiles control which one is targeted. But this approach can result in a wrong outcome for your campaign…

Influencer marketing has become a widely popular and well-used way of marketing its services and products. Which is not at all particularly strange as the results surpass traditional marketing. But why? At present, the majority of all consumers have greater confidence in influencers than they do in traditional advertising. According to Forbes, the figure is as high as 92%. The statistics suggesting the benefits of influencer marketing are extensive, leading to the simple assumption that it is the most effective alternative. But, the interesting thing might be to look more closely at why exactly influencer marketing works as well as…

Data-driven influencer marketing has become very popular lately and the fact is that every company will need to invest sooner or later. Before we get into the details of this topic, you first need to know what data-driven influencer marketing is and how it differs from "regular" marketing. Data-driven influencer marketing Of course, data-driven influencer marketing is based on data that you can collect from ongoing campaigns. The goal of collecting data is to measure how well your influencers are performing on their own, including how well the campaign is developing overall. After the end of the campaign, the data…

Here we share our top tips iff you want to start working with influencers, or scale up existing influencer collaborations. How to identify the right influencers? The key to identifying whether an influencer is right for a particular e-commerce is exactly the same key as for almost every other digital marketing - target audience. A targeted campaign against the right target group by influencers is undoubtedly not only the most modern way of targeting a particular consumer group - but also one of the more credible ones. Match product, message and target audience - then you know it's right. If…