Influencer Marketing for B2B B2B Businesses Guide
Don't be affected by the backlash against influencers if you work with B2B marketing, where there is still a lot of potential and much interest Two clear trends have emerged in influencer marketing inrecent times: Investments continue to rise substantially, while there is an increasingly strong backlash towards working with influencers. The negativity takes on several expressions - the value of influencer marketing is questioned, there is repeated criticism of poor or non-existent advertising tagging, and not least the metrics that are delivered are discussed - they are correct and can be put to a real value. One dimension of…
