Velocenetwork

Design Collaboration with Influencers - How, Where, When and Why? As many of you probably understand, working with an influencer can take many forms. A well-proven and widely popular method is to create a design collaboration together with a suitable influencer. Here, we therefore intended to report on the benefits of this type of marketing effort and how it should be done. To start at the right end, we must first explain what a design collaboration is. Just like everything else when it comes to influencer marketing, design collaborations can be defined and packaged in different ways. The most common…

Influencer Marketing - What do you Pay for? There is clearly some confusion about what you actually pay for when it comes to influencer marketing. A relatively common misconception is, for example, that you only pay for the reach that the influencer has in their various channels. That's not true. Here we explain what it is you actually pay for and get out of influencer marketing. The widespread spread Although range is of course important, because it really is, the spread of an influencer is greater than that. Just talking about range is a simplification of it all. Reach is…

A Successful Campaign Means Good Planning In order for the work to be as good as possible, planning is required. Plan the influencer campaign based on the following steps to achieve a desired result: Mission / why: Overall - Motivate and determine why the marketing should take place via one or more influencers. Is influencer marketing the primary marketing or is it a complement to other marketing. Goal: Aim and enter KPIs (key figures) on each campaign. The key figures are followed up and in this way you also see the development of the campaign. If you have no concrete…

Influencer Marketing Follow-up & Evaluation of Results When campaigns have gone live and are completed, it's time to evaluate - a proper Influencer marketing follow-up helps you create cost-effective results, which provide value for the target group. They are not completed when they are rolling, but that is when the follow-up and evaluation work starts. And this can be done in many different ways. How you measure and follow up the campaign depends entirely on what goals you have. Here we will go through KPIs for some common goals when it comes to evaluating influencer marketing campaigns. Common goals and…

Influencer Platforms & Views - How to Measure them & What do they mean? Impressions are gained in a fluid, global, diffused way. It is impossible to get away from. In part, it is used as a CPI but also as a basis for pricing in many cases. But the truth is that screenings are not always easy to relate to. The biggest reason why screenings have become so central on influencer platforms has, of course, to do with their importance for pricing. It has always been a practical index to use that can tell how much exposure a campaign…

How to Measure Brand Awareness? Can you even measure brand awareness? Today there is a jungle of brands, companies and services, you can almost get what you want whenever you want. The only problem is that very many brands move in the same sector, they offer the same thing. How do you stand out and sell more than your competitor? There are many answers to that question, but one of the most important is to be familiar with your target group. What is brand awareness? We start from the beginning - what exactly is brand awareness? Simply put, that's exactly…

7 Influencer Marketing Trends - Do You Know? Trends are something that has not always sounded good to everyone's ears. However, we believe that there is great reason to keep track of trends because they usually serve as indicators of major movements in the present. Here we list the 7 biggest trends in influencer marketing this year! Influencer marketing is without a doubt here to stay. But, like all other phenomena in our society, it is changing and the industry is constantly evolving. New trends are emerging rapidly. Therefore, it is important to keep up and from time to time…

Influencers' Influence on the Authenticity of Your Brand The impact of influencers on brand authenticity is great, as you probably already understand. Therefore, it is important to carefully choose which influencers you should work with. They will become an ambassador for the brand and become an important part of how your chosen target groups and personas perceive you. Influencers' impact - how big is it? Being an influencer basically means that you influence, or in other words, influence someone, in this case your followers. Being influenced by someone is not a new phenomenon. In a buying process, the consumer wants…

Commitment and Influencer Marketing - How it works! Commitment is a word that is used very frequently in the subject of influencer marketing. The only question is - how do you measure it and what does it really mean? As previously mentioned in our articles, there are a variety of ways to measure an influencer marketing campaign. You can measure everything from brand awareness and impressions to completed purchases. Measuring engagement has become increasingly popular, even though it may not be as easy to do as you think… How to measure commitment? When you measure engagement, you basically measure all…

How to Build Long-term Relationships Through Influencer Marketing Marketing your brand or service through influencer marketing has, is and will long be a very good and long-term marketing method. Is it as simple as it sounds? To just get in touch with an influencer and let him act as a media house. The answer is both yes and no. An influencer is something much bigger than a media house. It is a human being and everyone knows that with and to human beings you have a relationship. It is precisely the relationship that the target group (consumers) have to the…