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4 Reasons Why B2B Companies Should Consider Influencer Marketing Few may have escaped the fact that influencer marketing is a channel on the rise. Most people probably associate the channel mainly with consumer marketing, ie B2C, but also for B2B companies, influencer marketing can be a powerful tool for reaching their target group. Here we list four reasons why even B2B companies should consider influencer marketing as part of the market mix. People are influenced by people - regardless of industry Influencer marketing is based on the idea that the most effective marketing is when you hear it from someone…

How to Think About Influencers And Competitive Products Credibility is a must in influencer marketing. Placing your product in a context that feels genuine and with a profile that reaches your target audience should therefore be of the highest priority. But how should you as a brand think when it comes to influencer marketing for competing products? And what happens to credibility when a profile collaborates with products that compete with each other? In this post, we answer common thoughts and misconceptions in the area, and give you concrete tips on how to think. What type of product do you…

4 Horror Examples: Mistakes to Avoid When You Should Cooperate With Influencers Investing in influencer marketing is different from traditional advertising, and it requires attention at all levels. Now in Halloween, we thought we would take the opportunity to highlight four horror examples of common mistakes that can happen when you are collaborating with influencers - and of course, what to think about to avoid them! 1. You go entirely on personal opinions When working with influencer marketing, it is a common mistake to choose influencer based entirely on your personal opinions and feelings. Many people choose profiles based on…

3 Benefits of Scaling Up Your Influencer Marketing Despite the fact that influencer marketing is growing at record speed, the channel for many companies still constitutes a relatively small percentage of the total marketing budget. In this blog post, we list three strong benefits of scaling up your influencer marketing venture and give you some concrete examples of positive effects. 1. You get an increased presence with the target group A common denominator for the companies that have managed to achieve successful results with the help of influencer marketing is that they work continuously and treat the channel like any…

8 Influencer Marketing Trends to Look Out For In this blog post, we share 8 influencer marketing trend surveys to look out for - what major changes do we see in the social platforms and what will be extra important for you who want to work successfully with influencer marketing? 1. Instagram hides likes Hiding likes is not a new phenomenon on Instagram, but the function was rolled out globally in early 2019 in Canada, to be later tested in the USA, Japan, Brazil and Australia, among others. Now Instagram has started to hide likes as well and some influencers…

How To Ensure Quality of Influencers How do you really know if the commitment is genuine or if the followers are fake? A hot topic in influencer marketing is about just this - how you as a company should proceed to ensure the quality of influencers. In this blog post, we share 3 concrete tips on what to think about! This quality assurance of influencers can be a jungle and it can be difficult to do on your own. It is important to remember that the following points are parts to take into account and often they give us an…

How Does The Coronavirus (COVID-19) Affect Social Media? 3 Examples! Due to the current circumstances, when the coronavirus is spreading across Europe, much of our world and everyday life is not as it used to be. Despite its many fatal consequences, the digital society we live in today opens up many creative solutions - it can generate new and unexpected ideas. In this blog post, we take a closer look at three ways in which the Corona virus manifests itself and affects people, companies and authorities in social media. 1. Increased use of social media With recommendations from WHO to…

How Does Influencer Marketing Fit Into The Media Mix One of the biggest challenges in measuring influencer marketing is understanding how influencer marketing fits into the rest of the media mix. The truth is that in order for you to be able to measure the effect in a relevant way, it is important that you know what you want to achieve with the channel and what role it should play in relation to other channels. Is it to build brand awareness in a new market, to strengthen the brand of an existing target group, or is the focus primarily on…

How to Measure ROI in Influencer Marketing? Do you have plans to run campaigns in influencer marketing or are you already running campaigns but are interested in maximizing your results? Then you need to learn about the importance of measuring ROI for each campaign. In fact, we suggest that you also measure ROI for each individual influencer and in some cases also each individual post. Fortunately, measuring ROI does not have to be that complicated and with our practical guide you will soon be an expert. Before we start, we want to make it clear that ROI stands for return…

Take Market Shares with Influencer Marketing! What do you want to accomplish with your influencer marketing? A common mistake is to want to accomplish everything at once, and that is seldom a good idea. Therefore, be clear about setting a goal that you then work from. Most influencers have one or at most a couple of strengths, so make sure that the choice of influencers matches your goal. Below we go through some of the most common KPIs in an influencer marketing campaign: KPIs Build a brand Working with influencers is an effective way to build your brand, this as…