Benchmark Email is a comprehensive email marketing service that allows businesses of all sizes to create and send email campaigns to their subscribers. Founded in 2004, Benchmark Email has grown to become a trusted name in the email marketing industry, serving over 100,000 users worldwide. The company offers a range of features and functionalities that enable users to design, automate, and track the performance of their email campaigns.
Benchmark Email caters to a wide range of industries, including e-commerce, non-profit, hospitality, education, and more. Whether you’re a small business owner or a large corporation, Benchmark Email offers a suite of tools that can help you achieve your email marketing goals. The platform offers a variety of email design templates that can be customized to fit your brand and messaging, making it easy for you to create professional-looking emails without any design skills.
One of the key advantages of Benchmark Email is its robust list management features. Users can easily create and import email lists, segment their subscribers, and personalize their emails based on user data. The platform also offers advanced automation features, allowing users to create triggered campaigns based on user behavior, such as abandoned cart reminders or post-purchase follow-ups.
Reporting and analytics are another strong point of Benchmark Email. The platform provides users with detailed metrics on their email campaigns, including open rates, click-through rates, bounce rates, and more. Users can also track the performance of their campaigns over time and compare them to industry benchmarks.
Overall, Benchmark Email is a reliable and user-friendly email marketing service that offers a range of features and functionalities to help businesses grow their audience and increase their engagement. Whether you’re new to email marketing or an experienced user, Benchmark Email has something to offer, making it a popular choice for businesses worldwide.
Features and functionalities
Email design templates Benchmark Email provides a wide range of customizable email templates for various purposes such as newsletters, promotions, invitations, and more. These templates are designed to be responsive and optimized for different devices and email clients. Users can customize the templates using a drag-and-drop editor, adding images, text, and other elements to create engaging and visually appealing emails. Benchmark Email also offers an HTML editor for users who want to create their own custom templates from scratch.
List management
List management is one of the key strengths of Benchmark Email. Users can easily create and import email lists from various sources, such as CSV files, Gmail, or Shopify. The platform also allows users to segment their email lists based on various criteria, such as demographics, behavior, or engagement. This enables users to personalize their emails and send targeted messages to specific groups of subscribers.
Email automation
Benchmark Email offers advanced automation features that allow users to create triggered campaigns based on user behavior. For example, users can create automated welcome emails, abandoned cart reminders, or post-purchase follow-ups. The platform also offers a visual automation editor, making it easy for users to set up and manage their automated campaigns.
Reporting and analytics
Benchmark Email provides users with detailed reporting and analytics on their email campaigns. Users can track key metrics such as open rates, click-through rates, bounce rates, and conversions. The platform also offers heat maps and click tracking, enabling users to see which parts of their emails are generating the most engagement. Users can also compare their campaign performance to industry benchmarks and track their progress over time.
Integrations with third-party applications
Benchmark Email offers a range of integrations with third-party applications such as Shopify, WordPress, Salesforce, and more. These integrations allow users to connect their email campaigns with their other marketing tools, making it easier to manage their marketing efforts in one place. The platform also offers an API for users who want to build custom integrations with other applications.
Surveys and Polls
Benchmark Email provides users with tools to create surveys and polls to get feedback from their subscribers. These tools help businesses collect valuable insights from their customers and improve their marketing strategies. The platform also offers a reporting and analytics feature to track the performance of surveys and polls.
Transactional Emails
Benchmark Email provides users with the ability to send transactional emails like password resets, order confirmations, and shipping notifications via API. This feature helps businesses build trust and maintain engagement with their customers.
Benchmark Email provides users with a comprehensive set of features and functionalities that enable them to design, automate, and track the performance of their email campaigns. With its user-friendly interface, customizable templates, and advanced list management and automation features, Benchmark Email is a popular choice for businesses looking to grow their audience and increase their engagement.
Advanced Features
Benchmark Email offers several advanced features that can help users take their email marketing to the next level. These features include:
- Marketing Automation – Benchmark Email’s marketing automation feature allows users to create automated email campaigns based on subscriber behavior, such as website activity or email opens. Users can create triggers and actions to automate their email campaigns and ensure that subscribers receive relevant and timely emails.
- Segmentation – Benchmark Email’s segmentation feature allows users to segment their email lists based on various criteria, such as location, interests, and behavior. This can help users create targeted campaigns that are more relevant to their subscribers, which can improve engagement rates.
- Surveys and Polls – Benchmark Email’s surveys and polls feature allows users to create surveys and polls to collect feedback from their subscribers. This can help businesses better understand their audience and tailor their email campaigns accordingly.
- Landing Pages – Benchmark Email’s landing pages feature allows users to create custom landing pages to complement their email campaigns. Users can choose from a variety of templates and customize them to align with their branding.
User-friendliness
One of the key strengths of Benchmark Email is its user-friendly interface. The platform is designed to be intuitive and easy to use, even for users who are new to email marketing.
Navigation and organization
Benchmark Email has a clear and straightforward navigation system that makes it easy for users to find the features and functionalities they need. The platform is organized into sections such as campaigns, automation, lists, and reports, which are clearly labeled and accessible from the main dashboard.
Drag-and-drop editor
The drag-and-drop editor is a key feature of Benchmark Email’s user-friendliness. It allows users to create and customize email templates using a simple and intuitive interface. Users can add and rearrange elements such as text, images, and buttons by simply dragging and dropping them into place. The editor also provides a live preview of the email, making it easy for users to see how their emails will look on different devices.
List management
Benchmark Email’s list management features are designed to be user-friendly and intuitive. Users can easily create and import email lists, segment their subscribers, and manage their preferences. The platform also provides a list cleaning feature that automatically removes invalid or inactive email addresses, helping users maintain a high-quality list.
Automation
Benchmark Email’s automation features are also designed to be user-friendly. The visual automation editor allows users to create automated campaigns using a simple drag-and-drop interface. Users can set up triggers and conditions based on user behavior, and the platform provides a range of pre-built automation workflows to get users started.
Reporting and analytics
Benchmark Email’s reporting and analytics features are designed to be easy to understand and use. The platform provides a range of metrics and visualizations that help users track the performance of their email campaigns. Users can view reports on open rates, click-through rates, bounce rates, and more, and compare their performance to industry benchmarks.
Benchmark Email’s user-friendliness makes it an ideal choice for businesses looking for an easy-to-use email marketing platform. The platform’s intuitive interface, drag-and-drop editor, and user-friendly list management and automation features make it easy for businesses of all sizes to create and send professional-looking emails to their subscribers.
Customer support
Benchmark Email offers a range of customer support options to help users get the most out of their email marketing campaigns. From online resources to one-on-one support, Benchmark Email provides a comprehensive support system.
Knowledge base and online resources
Benchmark Email has a knowledge base that is full of helpful articles, tutorials, and FAQs to help users learn about the platform’s features and functionalities. Users can access this information through the platform’s website, and it covers a range of topics, from getting started with email marketing to advanced automation and reporting.
Live chat support
Benchmark Email also provides live chat support for users who need immediate assistance. The live chat feature is available on the platform’s website and allows users to chat directly with a customer support representative. The support team is knowledgeable and responsive, and they are available to answer questions and provide guidance on all aspects of email marketing.
Email support
Users can also contact Benchmark Email’s support team via email. The platform provides an email address that users can use to send their queries, and the support team usually responds within 24 hours. This option is useful for users who need to attach screenshots or other files to their queries.
Phone support
Benchmark Email also provides phone support for users who need help with their email marketing campaigns. The platform provides a toll-free number that users can call to speak directly with a customer support representative. The phone support option is useful for users who prefer to discuss their queries and concerns over the phone.
Social media support
Benchmark Email has an active social media presence, and users can reach out to the support team via social media channels such as Twitter and Facebook. The support team is responsive and helpful, and they usually respond within a few hours.
Benchmark Email’s customer support is comprehensive and responsive. From online resources to one-on-one support, users can get the help they need to create and manage effective email marketing campaigns. With a knowledgeable and responsive support team, Benchmark Email is an ideal choice for businesses looking for reliable customer support.
Pros and cons
As with any software or platform, Benchmark Email has both pros and cons that users should consider before deciding to use it for their email marketing campaigns. Here are some of the main pros and cons of using Benchmark Email:
Pros
- User-friendly interface: Benchmark Email’s interface is designed to be intuitive and easy to use, making it accessible to users of all skill levels.
- Drag-and-drop editor: The drag-and-drop editor is a key feature of Benchmark Email’s user-friendliness. It allows users to create and customize email templates using a simple and intuitive interface.
- Comprehensive automation: Benchmark Email provides a range of automation features that make it easy for users to create and send automated campaigns based on user behavior.
- Reliable delivery: Benchmark Email has a high deliverability rate, which means that users can be confident that their emails will reach their subscribers’ inboxes.
- Comprehensive customer support: Benchmark Email provides a range of customer support options, including live chat, email, phone, and social media support, to help users get the most out of their email marketing campaigns.
Cons
- Limited design customization: While the drag-and-drop editor is user-friendly, it also has some limitations when it comes to customization. Users may find that they are not able to fully customize their email designs as much as they would like.
- Limited integrations: While Benchmark Email does integrate with some popular platforms, such as Salesforce and Shopify, it may not integrate with all of the tools that users are using for their business.
- Limited reporting features: While Benchmark Email provides a range of metrics and visualizations to help users track the performance of their email campaigns, some users may find that the reporting features are not as comprehensive as they would like.
- Limited segmentation options: Benchmark Email’s list segmentation options are somewhat limited, which may make it difficult for users to create targeted campaigns based on specific subscriber behavior.
- Pricing structure: While Benchmark Email’s pricing is competitive, users may find that some of the features and functionalities they need are only available on more expensive plans.
A/B Testing
A/B testing is a valuable feature that allows email marketers to test different versions of their emails to see which one performs better. Benchmark Email offers an A/B testing feature that allows users to test up to three different email versions based on various elements, such as subject line, sender name, content, and call-to-action (CTA) buttons. Users can set the test parameters, such as the size of the test audience and the length of the test, and Benchmark Email will automatically determine the winning version based on the predefined success metric.
A/B testing can provide valuable insights into what works and what doesn’t when it comes to email marketing. By testing different elements of your emails, you can determine what resonates best with your audience and optimize your future email campaigns accordingly. Benchmark Email’s A/B testing feature is easy to use and can help users make data-driven decisions to improve the performance of their email marketing campaigns.
One limitation of Benchmark Email’s A/B testing feature is that it only allows users to test up to three email versions. This may be sufficient for small businesses, but larger companies may need more options. Additionally, while Benchmark Email allows users to test various elements of their emails, it may not be possible to test more advanced features such as email design and layout. Nonetheless, Benchmark Email’s A/B testing feature is a useful tool that can help businesses of all sizes improve their email marketing efforts.
Deliverability Testing
Deliverability is a critical aspect of email marketing, as it determines whether your emails are reaching your subscribers’ inboxes or getting caught in spam filters. Benchmark Email has a strong focus on deliverability and offers several tools to help users ensure their emails reach their intended audience.
Benchmark Email’s deliverability testing feature allows users to test their email campaigns against major spam filters to ensure they comply with the latest email marketing best practices. Users can view their deliverability rates and identify potential issues that may be causing their emails to get flagged as spam. Additionally, Benchmark Email provides feedback and recommendations on how to improve deliverability rates, such as optimizing subject lines and sender names.
Furthermore, Benchmark Email has a high deliverability rate due to its strong relationships with ISPs and email providers, its use of industry best practices, and its proactive monitoring of email campaigns. This means that users can have confidence that their emails are being delivered to their intended audience, which can improve the success of their email marketing campaigns.
However, it’s important to note that no email marketing platform can guarantee 100% deliverability rates. Factors such as subscriber engagement, list quality, and content quality can all impact deliverability rates. Nonetheless, Benchmark Email’s deliverability testing feature and focus on best practices make it a strong choice for businesses looking to improve their email marketing efforts.
Customization Options
Customization is an important aspect of email marketing, as it allows businesses to create emails that align with their branding and resonate with their audience. Benchmark Email offers some customization options, but users may find that it has limitations when it comes to design and layout customization.
Benchmark Email provides users with a range of email templates to choose from, which can be customized with different colors, images, and content. Users can also upload their own images and logos to further customize their emails. However, the customization options for layout and design may be limited compared to other email marketing platforms, which can make it difficult for businesses with specific branding requirements.
While Benchmark Email may not offer as much customization as other email marketing platforms, it’s still possible to create professional-looking emails that align with your brand. Users can make use of the available customization options to create emails that look good and perform well. Additionally, Benchmark Email’s templates are designed to be mobile-responsive, ensuring that emails look great on any device.
Benchmark Email pricing
Benchmark Email offers four pricing plans, ranging from a free plan to an enterprise plan. The price of the plans depends on how many contacts businesses need, and they can add more contacts at an additional cost. The plans are:
- Free Plan: This plan is suitable for businesses that have up to 2,000 subscribers and send up to 3,500 emails per month. The plan is free of cost and includes features such as email design, list segmentation, and performance tracking.
- Lite Plan: The Lite plan costs $9.99 per month and is ideal for businesses that are just getting started. It includes all the features of the free plan, plus the ability to remove Benchmark branding, schedule emails, and publish landing pages. If users choose to pay annually, they can get a discount and pay only $8 per month.
- Pro Plan: The Pro plan costs $15 per month and is suitable for businesses that want to grow their audience. It includes all the features of the Lite plan, plus marketing automation, A/B testing, and the ability to gather feedback with surveys and polls. If users choose to pay annually, they can get a discount and pay only $13 per month.
- Enterprise Plan: The Enterprise plan is suitable for businesses that want to optimize their growth and need to send an unlimited number of emails. The plan has a minimum cost of $499 per month and includes all the features of the Pro plan, plus the ability to send unlimited emails and protect reputation with a dedicated IP. If users choose to pay annually, they can get a discount and pay only $424 per month.
Conclusion
Benchmark Email is a reliable and user-friendly email marketing platform that provides a range of features and functionalities to help businesses of all sizes create and manage effective email marketing campaigns. Its drag-and-drop editor and comprehensive automation features make it easy for users to create and send customized and targeted email campaigns based on user behavior. Additionally, Benchmark Email has a high deliverability rate and offers affordable pricing plans, including a free plan, making it an ideal choice for small businesses and startups.
While Benchmark Email has some limitations, such as limited design customization and integration options, it provides comprehensive customer support options to help users overcome any challenges they may face. Furthermore, while its reporting features may not be as comprehensive as some users would like, Benchmark Email still provides a range of metrics and visualizations to help users track the performance of their campaigns.
Overall, Benchmark Email is a reliable and accessible email marketing platform that provides businesses of all sizes with the tools they need to create and manage effective email marketing campaigns. With its affordable pricing plans, user-friendly interface, and comprehensive automation features, Benchmark Email is a strong choice for businesses looking to enhance their email marketing efforts.
FAQs
Is Benchmark Email good?
Benchmark Email is a solid email marketing platform with a range of features and functionalities that can help businesses create and manage effective email campaigns. It offers a user-friendly interface, customization options, and advanced features such as marketing automation and segmentation. Additionally, Benchmark Email has a strong focus on deliverability and offers tools to help users improve their deliverability rates.
However, like any email marketing platform, Benchmark Email has its limitations. Its customization options may not be as extensive as other platforms, and its pricing plans may not be suitable for businesses on a tight budget. Additionally, while its customer support is generally responsive and helpful, some users may find it lacking compared to other platforms.
Overall, whether or not Benchmark Email is a good choice for a business will depend on its specific needs and requirements. For businesses looking for a solid email marketing platform with a range of features and a strong focus on deliverability, Benchmark Email may be a good option. It’s always recommended to do thorough research and consider multiple options before making a decision.
How does benchmark email work?
Benchmark Email is an email marketing platform that allows businesses to create, send, and manage email campaigns to their subscribers. Here’s how it works:
- Sign up – To get started with Benchmark Email, users need to sign up for an account. They can choose from various pricing plans, depending on their needs and requirements.
- Create a list – Once users have signed up, they can create an email list by importing existing subscribers or collecting new subscribers through a sign-up form on their website.
- Design an email – Benchmark Email provides users with a range of email templates that they can customize to suit their branding and content. Users can add images, text, and links to create an email that resonates with their audience.
- Segment their list – Users can segment their email list based on different criteria such as subscriber behavior, interests, location, etc. This helps businesses create targeted campaigns that are more relevant to their subscribers, which can improve engagement rates.
- Schedule or send the email – Users can either schedule the email to be sent at a specific time or send it immediately.
- Track and analyze results – Benchmark Email provides users with data and analytics about their email campaigns, such as open rates, click-through rates, and unsubscribes. This data can help businesses improve their email marketing efforts over time.
- Iterate – Based on the results and data, users can iterate their email campaigns to improve their performance and engagement rates.