Contents
What is Lead Management – And How to Execute it
Start on a small scale and grow it accordingly. See how more and more potential new customers are rolling in. Increase the company’s market share. Simple?
What is Lead Management?
Lead managmeent is about identifying and locating target groups and managing them in a database. It’s about what problems they have – and to show that your business can solve them. It’s a way to find new customers, simply put.
When you digitize and automate communication using this model, you will have potential new customers in the inbox every day. And the better you get at it, the more customers you get.
How do you execute it?
First and foremost, one must know what the target groups are and where they are. It’s about being practical. It is good if you have a CRM tool or database of some kind. But you can also start with smaller, smart solutions. Then it’s time to combine inbound marketing, for example, to have a solution ready for customers who need solutions to their problems, with outbound marketing, where you actively seek out your target group with your offer. Don’t forget to engage in sales, communication and marketing. Everyone must be present.
What happens when you do all this right?
Plenty! You can increase customer share and market share. You can also find employees and suppliers. It’s a way to systematically find everyone who is interested in your business – no matter who they are.
