Business - Page 37 of 43

Feb

13

2021

How to use Content Marketing to Attract Customers and Generate Sales

Business, Marketing

How to use Content Marketing to Attract Customers and Generate Sales Marketing is about creating interest, a demand, from the consumer. But it's not enough. Once there, you have to lead the customer along the buying process to get a deal. You can do this with the help of content marketing. Cold leads As a marketer, you are often measured by how many leads you generate, before the contact information is passed on to sales. The problem is that these leads are usually too cold, which leads to a waste of the seller's time and makes it choose its own…

Feb

13

2021

Complete Guide to Implement Sustainability Into Your Company

Business

Tips to Implement Sustainability Into Your Company Sustainability and the fact that companies take responsibility for the environment, social and economic development are becoming increasingly important for customers. It is a factor that influences consumers' purchasing decisions in most industries and the third most important factor in terms of price and quality for corporate customers. In simple terms, sustainable business is about profitability, environmental considerations, and community involvement going hand in hand and permeating all parts of the company's operations. In order for the company to become more sustainable, all parts of the business need to be involved. This means,…

Feb

13

2021

How to Use Content to Generate Leads

Business, Marketing

A large part of the marketing department's work today consists of creating content that facilitates the sales department. Whether it is about creating interest or building knowledge with your leads or customers, the content needs to be accessible and well thought out. But what kind of content is needed to generate leads and customers into the buying process? Here's an overview of how you can leverage content to generate leads! Today, people want to learn and educate themselves about something rather than being sold to. It is about being a natural source for information that offers both value and support…

Feb

13

2021

4 Ways to Create a Successful Brand

Business, Marketing

The right domain name, an aura of expertise and some simple tricks to get others to tell you why your business is fantastic. In this article, we will go through 4 ways to create a successful brand. 1. Start with the domain name Most buying decisions today are made using the Internet and search engines like Google, and a strong domain name is absolutely crucial. You can choose between having a domain name that corresponds to your target group's search habits, such as travel.com, or a domain name based on your company's brand such as Nike.com. Strive to use as…

Feb

09

2021

10 Tips to Building a Strong Brand

Business, Marketing

10 Tips to Building a Strong Brand Want to build a strong and memorable brand but not sure where to start? Here are 10 crucial steps. 1. Establish a strong idea Don't settle for a generic and incomprehensible idea that not even management can understand. It's hard to gather power and make a difference. Treat yourself to being visionary. If this is a direction you are looking for, avoid being rational. Ponder the idea of a desire, a belief or a position on a new tomorrow. A strong idea is intuitive, emotionally attractive and differentiated. It is strong in that it…

Feb

09

2021

How to Turn Visitors Into Leads with Marketing Automation

Business, Marketing

How to Turn Visitors Into Leads with Marketing Automation As an online business and e-retailer, it is important to drive traffic and convert visitors to leads. With a system for Marketing Automation, you as an e-retailer can automate the distribution of content and ensure that the recipient receives relevant information depending on where he is in the sales funnel. We give you our best tips on how to maximize your conversion with a Marketing Automation system. 1. Strategy vs. Marketing Automation Before you get into the technology behind Marketing Automation, you as an e-retailer should carefully consider what is the…

Feb

09

2021

The Complete Beginner’s Guide to Generating Business Leads

Business, Marketing

The Complete Beginner's Guide to Generating Business Leads What is Lead Generation? Lead generation is about the process of identifying potential customers for the company's products or services. If you are a salesman or founder of a B2B company, you probably have some experience in the field. Contrary to what some may think, lead generation is not just about making cold phone calls or sending out a lot of emails. It is much more complex. In this post, we have compiled everything you need to know about generating leads for your business as a beginner. What is a lead? A lead…

Feb

09

2021

How Lead Conversion Works – Guide

Business, Marketing

How Lead Conversion Works - Guide The journey from visitor to customer is an important part of Inbound Marketing. The importance of designing a good conversion process is often underestimated, but when done well you create an unforgettable experience for your leads, leading to a strong and unique relationship and helping your business grow. What do we mean by Inbound Marketing conversion? In short, conversion means that you convert your visitors into leads and customers! Why is it important for your visitors to convert? Attracting visitors to your website is usually a priority. Blogs and social media have proven to…

Feb

09

2021

Great Tips to Selling More During the Low Season

Business, Marketing

Great Tips to Selling More During the Low Season During the high season, the holidays, that's when many businesses sell the most. But what about the rest of the year? Whilst holidays are important for many businesses, you should never neglect the rest of the year. But how do you sell more during the low season? Many companies and business people have a lot less to do during these times, which often causes people to do less. But that doesn't mean that there isn't anything to do. There are a lot of things you can do during the low-season that…

Feb

09

2021

Lead Generation Guide – How to Increase your Leads and Conversions

Business, Marketing

Lead Generation Guide - How to Increase your Leads and Conversions Leads are the metric that, as marketers, we rely on. Because leads mean sales. And sales mean money. Generating leads in high quantity and high quality is a salesman's foremost task and a successful lead generation process is what keeps your funnel full of potential sales opportunities. However, only 1 in 10 sellers feels that a lead generation campaign is effective. What is the reason for this? The answer is not quite simple, but we know that a campaign contains many different elements, which makes it difficult to know…