Influencer Marketing

If you have decided to start communicating more through influencers, it is important to understand that there are different types of influencers. By spreading your efforts and partnerships, and not putting all focus on one influencer, the results are very likely to improve. Obviously, to achieve good results, hard work is required, for each type of influencer, a tailored strategy is required to succeed. But first, you need to understand which types of influencers exist. 1. An employee is also an influencer Have you thought about the fact that your best influencers can sit just a few tables down the…

Using influencers was one of the big trends in 2016 and we see how the industry has exploded ever since. However, some companies have already experienced a backlash, when they have not understood what the relationship with influencers really looks like. In February, we saw Disney withdraw its support for PewdiePie over a tasteless video with jokes that could be considered anti-Semitic. So, what do you need to think about choosing the right influencer collaboration? Relevant context for the followers and relevant traffic for you A political blogger was offered an opportunity to blog about the oil changes. Someone thought…

Influencer marketing has proven to be an extremely effective marketing strategy for companies to reach and impact their audience. But just like any other marketing effort, it is important to know how to execute in order to get the best possible results. Working with influencers is hot and we notice a great deal of interest in this type of marketing, but not everyone is aware of how to ensure that the collaboration is favorable and successful. Often, you make the mistake of evaluating the outcome simply by measuring the last measurement point (for example, conversions in your webshop) and not…

How do you get people to follow the government's recommendations and advice in corona times? Use the huge impact of the influences, many people argue. An important part of the fight against COVID-19 is to get information about the government's guidelines and regulations to the population as quickly and efficiently as possible. Since both channel selection and news consumption vary widely between different social groups and age groups, you need to use all tools in the toolbox if you want to reach everyone in the community. One of the tools one should use more is influencers. Today, influencers not only…

With the advent of social media in recent years, the opportunities for digital marketing have grown and are still evolving all the time. Influencer marketing is one of the newer forms of marketing, something that has been adopted not least in e-commerce - but what are the benefits, and what should one beware of as an e-retailer? Social media profiles with a large following and high impact, or influencers to describe the phenomenon in one word - are now a common feature of the marketing strategy of many e-retailers. A brand can collaborate with influencers in a variety of ways;…

Influencer marketing - marketing through influencers - is becoming more common. But there are major differences between different types of influencers and it is important that you think through what you want to achieve to choose the right one. Although influencer marketing is really based on an old idea - to let someone who has the power or confidence to represent your product or brand instead of you - it has gained a new dimension in marketing. The reason is, of course, that digital development and especially social media have both created new types of influencers and new ways of…

In recent years, influencers have become an increasingly common channel to use to create effective marketing for the company's target audience. Are you still doubtful and maybe not completely convinced? Then we will tell you why influencers are something for you and your marketing strategy. Now we give you the arguments as to why you should use influencers to get more customers. It is easy to think that an influencer is a person who just takes selfies and posts in their social media. But that is to really underestimate influencers. Influencers are extremely skilled brand builders who have worked hard…

A new survey conducted by American Wunderman Thompson Commerce shows that 55 percent of young people ages 6-16 state that they would like to buy a product if they see their favorite influencer use or wear it. The report also shows the great influence that social media has on today's young people, for example, 57 percent of respondents state that they want to buy products they have seen advertised on Instagram. The survey also shows that videos are the most influential content (24 percent) on the web to influence young shoppers' purchase decisions, followed by social media (19 percent) and…

Influencer-marknadsföring är ett bra sätt att få ditt företag och din produkt inför nya målgrupper. Lyckligtvis behöver du inte ha en enorm budget för att få fler kunder med influencermarknadsföring. Låt oss prata om hur du kan börja utnyttja kraften i autentiskt socialt bevis. Vad är Influencer Marketing och hur fungerar det? Influencer-marknadsföring är en typ av marknadsföring som utnyttjar förhållandet mellan viktiga ledare för att driva ett varumärkes budskap till den större marknaden. Dessa influencers kan inspireras eller hyras in för att marknadsföra ditt varumärke eller produkt till sin publik som följer dem. Låt oss säga att ett nytt…

How Companies Should Use Influencer Marketing For Their Growth Strategy Influencer Marketing - content-created marketing with profiles, bloggers and youtubers has become a buzzword and a well-debated topic lately and when it comes to "new channels" and the shift in power, there are often a lot of uncertainty and unanswered questions. These questions we will try to find out and go deeper into Influencer Marketing and give concrete tips on how you can avoid mistakes when testing your progress. According to a study by Collective Bias, consumers are 10x more likely to buy a product from an influencer who is…