Influencer Marketing

Så vad är en influencer, egentligen? Uppenbart är det någon som har inflytande. Men det stämmer inte riktigt med dagens användning. Influencer-kulturen, som vi känner den idag, är otydligt bunden till konsumentism och teknikens uppgång. Termen är kortfattad för någon (eller något) med kraften att påverka köpvanor eller kvantifierbara handlingar från andra genom att ladda upp någon form av originalt - ofta sponsrat - innehåll till sociala medieplattformar som Instagram, YouTube, Snapchat eller, Linkedin mm. Vare sig det är roliga foton, fräcka videorecensioner, bloggar eller suddiga berättelser som snart försvinner, värdet av innehållet i fråga härrör från den uppfattade myndigheten…

In recent years, micro-influencers have become more and more popular and we see no evidence that this trend would stagnate or reverse. In fact, we have never seen so many smaller social media accounts used to promote and market products for large companies. Despite this change in the industry, many still do not really know what micro-influencers are and even more are doubtful whether it is worth using them. That's why we decided to offer a detailed review of what micro-influencers are, but most importantly why it's so important that you use them. And trust us, there are infinitely many…

Is the TV, radio and magazines time over? Well, maybe not. But if you want to be seen now, you have to find ways to differentiate yourself from the crowd. Influencer Marketing - Some of the benefits Credibility If you read an advertisement in the newspaper, hear an advertising message on the radio, or see an advertisement snippet on TV - it rarely weighs as heavily as a recommendation from a friend or acquaintance, right? Influencer marketing is about sales and brand building through credible and genuine recommendations, from ordinary people. These "ordinary" people have over a long period of…

Most marketers today are familiar with the concept of influencer marketing - a marketing strategy used to reach out to the company's customers through a number of individuals, such as consultants, bloggers or industry analysts who influence your consumers' purchasing decisions. In fact, a recent study, in which marketers from several different industries participated, showed that as many as 94 percent feel that influencer marketing is an effective marketing strategy. At the same time, this strategy can be difficult to execute in a successful way, as 78 percent of marketers at the same time stated that one of their toughest…

Collaborating with influential people on social media is a popular method for companies that want to establish a deeper relationship with their target audience. Event Effect lists five tips on how to find the right partnerships for your conference. Influencer Marketing has recently become a major concept in marketing and surveys show that eight out of ten people choose to use the strategy. The focus is mainly on key people rather than the entire market. 1. The first step when using Influence Marketing is to identify the key people. Look for people with high influence on your customers and then…

Choosing the right influencers for your campaigns can be difficult, and is often considered a jungle. However, it does not have to be as difficult as you think it can be, it is enough to first decide what you are looking for and who you want to reach. Feel free to follow this guide to help you find the right influencer, whether for bloggers, Instagram, YouTube or podcasts. Decide what you are looking for The three most common points when working with influencers in the long term are to build brand, increase sales and search engine optimization (SEO). You build…

It is no news that we are bombarded daily with thousands of advertisements and advertisements where companies want us to buy their services and products. To get away, we mark the mailbox with "No advertising please!", We install adblockers and we change channels or pick up our phone when it is advertising break on TV. For companies, this behavior is of course a growing problem - how should they reach us consumers? Influencer Marketing may seem like a new phenomenon that is just one of a number of trends we have been able to see in marketing. But if we…

A big problem with Instagram is that you have to rely on their data to evaluate the collaboration with influencers. Because of this, several people and companies have developed their own analytics tools for Instagram, so you can measure the effect with their influencer collaborations. Instagram has the Instagram Insights feature, but they have limited the transparency of anyone who has a business account. You can then use the Instagram Business Profile to get statistics, but you still do not know what Instagram (or Facebook who owns Instagram) delivers data to you when you do not have access to first-party…