Influencer Marketing

Influencer marketing, marketing via selected influencers, is becoming an increasingly important part of how companies reach their target groups. Here you will find out more about it and get some tips on how you can work with influencer marketing. Trying to reach many by influencing a small group is nothing new. As early as the 1940s, Lazarsfeld and Katz formulated the two-step hypothesis, which has been used in both politics and public relations and communication. The whole reasoning is based on a basic truth, we are more likely to listen to a small number of people whom we regard as…

Today, the communications industry is moving at such a rate that it is hardly possible to stop and reflect on what trends are working and why. Influencer marketing is a field that has been hit like a bomb in recent years. The problem is that many people follow the trial and error method with influencers of different dignities and magnitudes to see which collaborations actually give something back. If the decision makers themselves are concerned about how to measure what ROI (return on investment) influencer collaborations are giving while they continue to invest - then something is wrong. The problem…

What is influencer marketing and why should you use it? Influencer Marketing is taking the marketing world by storm! Find out why you should use it to build your brand. Influencer marketing is here to stop. It is a method embraced by both small and large companies that have seen the success of using selected influencers to build brand. Influencer marketing continues to evolve and grow as a strategy and companies that have not yet invested in the area risk losing out on great opportunities. What is Influencer Marketing Scroll through your feed on social media and you will see…

Setting clear goals and KPIs for your influencer marketing is essential from many aspects - not least to be able to measure clear ROI on your efforts. Here are three main ways to measure influencer marketing and be able to see results on your investment - if you do right from the start that is! 1. Real-time results Being able to see direct results is one of the greatest features of working with influencers. For those of you who have a product or service that the consumer can easily access via the web, buy in an online store or register…

If you use influencer marketing correctly, it can both increase your brand awareness, increase your sales and contribute to a longer-term stronger and more credible brand. To succeed with influencer marketing, there are some starting points that are more important than others to take into account - especially already at the planning stage of your campaign. The target audience The first mistake many companies often make when working with influencer marketing is to choose influencers in the first place, and let the profiles control which one is targeted. But this approach can result in a wrong outcome for your campaign…

Influencer marketing has become a widely popular and well-used way of marketing its services and products. Which is not at all particularly strange as the results surpass traditional marketing. But why? At present, the majority of all consumers have greater confidence in influencers than they do in traditional advertising. According to Forbes, the figure is as high as 92%. The statistics suggesting the benefits of influencer marketing are extensive, leading to the simple assumption that it is the most effective alternative. But, the interesting thing might be to look more closely at why exactly influencer marketing works as well as…

Data-driven influencer marketing has become very popular lately and the fact is that every company will need to invest sooner or later. Before we get into the details of this topic, you first need to know what data-driven influencer marketing is and how it differs from "regular" marketing. Data-driven influencer marketing Of course, data-driven influencer marketing is based on data that you can collect from ongoing campaigns. The goal of collecting data is to measure how well your influencers are performing on their own, including how well the campaign is developing overall. After the end of the campaign, the data…

Here we share our top tips iff you want to start working with influencers, or scale up existing influencer collaborations. How to identify the right influencers? The key to identifying whether an influencer is right for a particular e-commerce is exactly the same key as for almost every other digital marketing - target audience. A targeted campaign against the right target group by influencers is undoubtedly not only the most modern way of targeting a particular consumer group - but also one of the more credible ones. Match product, message and target audience - then you know it's right. If…

Don't be affected by the backlash against influencers if you work with B2B marketing, where there is still a lot of potential and much interest Two clear trends have emerged in influencer marketing inrecent times: Investments continue to rise substantially, while there is an increasingly strong backlash towards working with influencers. The negativity takes on several expressions - the value of influencer marketing is questioned, there is repeated criticism of poor or non-existent advertising tagging, and not least the metrics that are delivered are discussed - they are correct and can be put to a real value. One dimension of…

Micro Influencers are something everyone is talking about right now. More and more budget has begun to be placed on Micro Influencers. But what exactly is a Micro Influencer and how can they help lift your marketing and brand? Influencer Marketing has become a very important part of modern companies' marketing strategies - and if it is not for you yet, you should think about. In fact, people believe more in making recommendations from friends than in traditional advertising efforts. Influencers are real people who can create high credibility and increase ROI on your marketing efforts through their social channels.…