Women Who Dominate in Influencer Marketing
Influencer marketing is a very interesting industry for many reasons, partly because it is run by many innovative players and also because it is constantly updated and changed with new apps, tools and influencers. Although perhaps the most interesting feature of the industry is that it is dominated by women. In fact, women surpass men on virtually every point in influencer marketing and we see no sign of that trend dying out. We would also like to add that this is a global pattern that we see everywhere where influencer marketing has taken root. Therefore, there is no doubt today…