Marketing

Several studies have been carried out on branding and marketing to quantify customer relatability. However, new consumer behaviours every season influence how people prefer specific goods. We can attribute it to technological changes, visual appeals, marginal utility, and consumer education. As manufacturers get creative on how to get more customers, it’s important to understand branding as a marketing science and how it influences product relatability, especially in the digital economy. Packaging The first element consumers look at when purchasing a product is its branding. It is a combination of colour, wording, clarity and presentation. Different age groups react differently to…

The digital landscape is changing at a very rapid pace. As our society becomes more digitized, the potential for reaching an audience is improved. Whilst new channels and marketing methods to reach an audience have emerged, email marketing remains one of the most effective channels for engaging with customers and driving business growth.  Despite the rise of social media and other communication platforms, email marketing keeps being the central communication method for most businesses’ marketing strategies. Email marketing delivers one of the highest returns on investment amongst all audiences and one study found that for every dollar spent on email…

In today's digital landscape, understanding your customer's journey is crucial for crafting a successful content strategy. A customer journey map is not just a tool; it's a roadmap that guides businesses in creating meaningful and impactful interactions with their audience. This article delves into the world of customer journey mapping, exploring its significance and how it can revolutionize your content strategy. What is a Customer Journey Map? The Basics of Customer Journey Mapping A customer journey map is a visual representation that outlines the steps your customers go through when interacting with your company, from initial contact to long-term loyalty.…

If you own your own business, you won’t need us to tell you how busy it can be. You’ll have to think about things like product development, hiring, sales and procurement. However, modern business ownership also means having to contend with things like social media and content creation. These latter two are not something that can be ignored. Content plays an enormously important role in the modern digital ecosystem, with video content being the most effective way of marketing products and services. How can you optimise and speed up the video content creation process at your business? Find out below.…

Content is a hugely significant part of modern life. From the news stories we read to the short social media clips we share with friends and family; content is absolutely everywhere in today’s world. If you want to get into content creation as a hobby, or if you’re looking to launch a content campaign for your business, sometimes it can be difficult to know where and how to begin. Using templates can be a fantastic option, for new and experienced content creators alike. Read on to find out why they are so invaluable. Sketch Out Ideas Creating content of any…

In the dynamic landscape of online commerce, Ecommerce Content Marketing has emerged as a cornerstone strategy for businesses looking to forge meaningful connections with their audience. This specialized form of marketing focuses on creating and distributing valuable, relevant content tailored specifically for the Ecommerce domain. The significance of content marketing for ecommerce lies in its ability to engage and educate potential customers, ultimately driving conversions and fostering brand loyalty. Through a strategic blend of blog posts, product descriptions, videos, and social media updates, businesses in the Ecommerce sphere aim to not only showcase their products or services but also provide…

A marketing agency is a challenging business to run, especially in this current economy. The competition is fierce, and it can be difficult to keep up with the latest trends. But if you have a solid plan in place, your agency can thrive and grow. Here are some tips for taking your marketing agency from good to great: Define your niche and your audience The first step to becoming a marketing agency that excels is to define your niche and audience. This can be tricky, but it's also an important step in the process. Once you know who your target…

Family law is one of the most competitive areas of law, meaning it can be really tricky to stand out from the crowd. Whether you’re looking to provide a client with an occupation order, non-molestation order, or anything in between, you need to make your services known to potential clients. Attracting clients can be an expensive process, which is why it’s important that you start your marketing strategy as soon as possible. With the right marketing tactics, you can work to reduce costs. To that end, detailed below are just some of the top family law marketing tips.  Have a…

In the contemporary digital advertising landscape, the rise of native advertisers has transformed how brands communicate with their audiences. Through sophisticated ad platforms, these advertisements provide a seamless user experience, ensuring that promotional content doesn't feel out of place but rather enhances the overall content consumption journey. The Rise of Native Advertisers Native advertisers have become the mainstay of the digital ad ecosystem. Unlike traditional advertising, which often sticks out and disrupts a user's browsing experience, native ads blend with the content, looking and feeling like part of the platform they appear on. What Makes Native Ads Unique?: Beyond their…