Marketing

2022 has been a year of innovation & rediscovery. Things have changed and one such thing is consumer buying behavior. Research has shown that more than 55% of the consumers have slowly transformed into functional buyers. What does it mean? People will not buy any product unless and until they can see any functional benefit out of the product. Not only does it mean that the product has to be of functional value, but it is also important for the product to be aesthetically appealing. This is what brings about new trends in marketing. The product is not just about…

Marketing Tips: How To Better Manage Your Company's Teams Being a manager isn’t a piece of cake. The duties that fall on your shoulders can be overwhelming, especially when you’re responsible for more than one team. Things may have been easier at the beginning of your career when you were only responsible for your performance alone. But now that you manage teams, you need to inspire, motivate, and lead your teams to achieve satisfactory goals for your company. You may face some challenges when dealing with a variety of people since not everyone is flexible to work with. Your teams’…

Is This a Golden Era for Marketing Productivity? The marketing world in the US has been growing rapidly over the years.  Digital advertising has enabled marketers all over the US to record more sales and slash their advertising costs.  Today, nearly every marketer knows about emerging marketing channels such as intent data, podcasts, and artificial intelligence. These channels are way more effective than traditional advertising services such as newsletters, billboards, and print ads. Such developments have gradually made marketing reach its peak in recent times. Furthermore, the developments have further raised concern over the possibility of an age of marketing…

6 Reasons Why SMS Marketing Is Still A Good Strategy Nowadays, there are so many ways a business can put themselves out there, but at the end of the day, the most important thing is connecting with the customer and building a connection. It’s only logical that most people nowadays use their phones for everything they do, from calls and social media to Googling things and shopping - modifying your marketing strategy and making it mobile friendly is always a good idea and boosts your traffic! So here are 6 more reasons why SMS marketing is still a good strategy!…

Useful SEO Tips From The Experts Anyone who has a website for their business needs that website to get traffic and then be converted into sales. Ensuring that a website is visible on search engines, search engine optimization increases the number of visitors and the quality of those visitors. Here are some simple tips you can follow to ensure that your website can receive the attention that it deserves. Conduct And Audit An SEO audit evaluates a web page or website's SEO against the best practices for search engines and users. An SEO audit can be done as part of…

Beginners Guide To Real Estate Marketing - How Important It Is Real estate is not your typical 9 - 5 job and requires many subtle activities that most people don’t even realize. The only way to make your real estate business widespread and heard off is through various marketing means which can, especially if you’re new to the job, be a little daunting. This is why we’ve come up with this beginner’s guide to real estate marketing and all the reasons why it’s important. Know Your Responsibilities Every real estate agent or broker should know their responsibilities. Furthermore, your website,…

Simple and Effective Ways You Can Drive More Traffic To Your Website The most successful websites are those with the most traffic. It’s no news that the number pays. However, with the proliferation of millions of websites across the web, the likelihood of your business getting noticed and pulling the desired crowd dwindles by seconds. Yes, this is because more and more websites are coming up on a daily basis and adding to the competition.  You’ll need to put a lot in place to stay up, relevant, and full of traffic. Here are some simple and effective steps to get…