Marketing

A large part of the marketing department's work today consists of creating content that facilitates the sales department. Whether it is about creating interest or building knowledge with your leads or customers, the content needs to be accessible and well thought out. But what kind of content is needed to generate leads and customers into the buying process? Here's an overview of how you can leverage content to generate leads! Today, people want to learn and educate themselves about something rather than being sold to. It is about being a natural source for information that offers both value and support…

The right domain name, an aura of expertise and some simple tricks to get others to tell you why your business is fantastic. In this article, we will go through 4 ways to create a successful brand. 1. Start with the domain name Most buying decisions today are made using the Internet and search engines like Google, and a strong domain name is absolutely crucial. You can choose between having a domain name that corresponds to your target group's search habits, such as travel.com, or a domain name based on your company's brand such as Nike.com. Strive to use as…

10 Tips to Building a Strong Brand Want to build a strong and memorable brand but not sure where to start? Here are 10 crucial steps. 1. Establish a strong idea Don't settle for a generic and incomprehensible idea that not even management can understand. It's hard to gather power and make a difference. Treat yourself to being visionary. If this is a direction you are looking for, avoid being rational. Ponder the idea of a desire, a belief or a position on a new tomorrow. A strong idea is intuitive, emotionally attractive and differentiated. It is strong in that it…

How to Turn Visitors Into Leads with Marketing Automation As an online business and e-retailer, it is important to drive traffic and convert visitors to leads. With a system for Marketing Automation, you as an e-retailer can automate the distribution of content and ensure that the recipient receives relevant information depending on where he is in the sales funnel. We give you our best tips on how to maximize your conversion with a Marketing Automation system. 1. Strategy vs. Marketing Automation Before you get into the technology behind Marketing Automation, you as an e-retailer should carefully consider what is the…

The Complete Beginner's Guide to Generating Business Leads What is Lead Generation? Lead generation is about the process of identifying potential customers for the company's products or services. If you are a salesman or founder of a B2B company, you probably have some experience in the field. Contrary to what some may think, lead generation is not just about making cold phone calls or sending out a lot of emails. It is much more complex. In this post, we have compiled everything you need to know about generating leads for your business as a beginner. What is a lead? A lead…

How Lead Conversion Works - Guide The journey from visitor to customer is an important part of Inbound Marketing. The importance of designing a good conversion process is often underestimated, but when done well you create an unforgettable experience for your leads, leading to a strong and unique relationship and helping your business grow. What do we mean by Inbound Marketing conversion? In short, conversion means that you convert your visitors into leads and customers! Why is it important for your visitors to convert? Attracting visitors to your website is usually a priority. Blogs and social media have proven to…

Great Tips to Selling More During the Low Season During the high season, the holidays, that's when many businesses sell the most. But what about the rest of the year? Whilst holidays are important for many businesses, you should never neglect the rest of the year. But how do you sell more during the low season? Many companies and business people have a lot less to do during these times, which often causes people to do less. But that doesn't mean that there isn't anything to do. There are a lot of things you can do during the low-season that…

Lead Generation Guide - How to Increase your Leads and Conversions Leads are the metric that, as marketers, we rely on. Because leads mean sales. And sales mean money. Generating leads in high quantity and high quality is a salesman's foremost task and a successful lead generation process is what keeps your funnel full of potential sales opportunities. However, only 1 in 10 sellers feels that a lead generation campaign is effective. What is the reason for this? The answer is not quite simple, but we know that a campaign contains many different elements, which makes it difficult to know…

How to Convert Your Leads! A message from an interested potential client shows up in your inbox. Do you throw yourself on the lead or wait? Your choice can have unintended consequences on how many leads you manage to convert. But it is not only your skill that determines this. Here we are talking about effective tricks for converting interested potential clients into conversions. It is important to work quickly when the lead is hot. But sometimes you do not have the opportunity or resources to feedback directly on the interest reports that come in. In these cases, it may…