Marketing

Prospect vs. Lead vs. Buyer Signal The Differences Most people working in B2B sales know the concepts of prospect, lead and buyer signals. What the words really mean and what sets them apart, however, is something that a lot of people are not aware of. One reason for this is that different CRM and marketing automation providers use these terms in different ways. Therefore, once and for all, we will now go through the difference between the terms: prospect, lead and buy signal and explain what role they play in the sales process. A well-functioning collaboration between the sales and…

How to Build and Leverage a Brand A strong brand sells - this is how you succeed in today's competitive market. Do you also want to come up and challenge the big giants IKEA or Coca-Cola? Do you know what they all have in common? Yes, a strong brand! Building a strong brand does not have to be difficult or impossible. In four steps we show you how to start your journey towards a stronger brand so that you become the first choice for your target group! Yes, why should you really create a strong brand? Well, because a strong…

5 Ways to Optimize the Lead Generation on Your Website Optimizing the website for the purpose of generating leads may seem simple. But not as simple as throwing in "click here" buttons on the website and then sit and watch as leads flow in. Marketers and website designers must look at the generation of leads from a more strategic perspective. In this post, we share 5 Ways to Optimize the Lead Generation on Your Website. To understand how the website can be optimized, you need to know what the process of generating leads looks like. What components come into play with…

Which Leads are Worth Your Time? How to Prioritize your Leads You sit there with a long list of potential customers in front of you. You are probably not working through it from the top down in alphabetical order, but starting with the ones that give you have a  good feeling about. But who is it that gives you a little extra attention? And why really? Here's how to prioritize correctly in the qualification process. A lead is a company or individual that has in some way been in contact with your company and has shown interest in you and…

How to Increase Conversion rate with Qualified Leads For most companies, the main goal of marketing is to provide qualified leads that can be converted to customers. This applies not least to marketing in digital channels, where it has become increasingly common to work with Inbound Marketing and Marketing Automation. The better you and your colleagues in the marketing department are at washing out qualified leads, the higher your conversion rate will be. Streamlining the management of leads is a key issue for the marketing department. The sales organization should not have to spend valuable sales time managing bad leads.…

How to Generate Customers With Online Marketing When it comes to online marketing, I know it can be an overwhelming feeling for how much needs to be done and for you not to procrastinate, we'll share the top ways to generate customers using online marketing. In this article, we will go through the most important tips to how you can generate customers with online marketing. Trademark Many small businesses do not have a brand. Of course, they have a website and a log. But they do not express a message. They don't stand for anything. As an example; what do…

5 Effective Ways to Build Brand Awareness As you know, the key to creating strong brand awareness is by consistently exposing your brand to your target audience. Your efforts to build brand awareness of consumers for help getting acquainted with your products or services. Over time, by repeatedly exposing your brand to your target audience and by pleasing them with experiences, you earn their trust and loyalty. And that usually translates into increased sales and a host of other benefits for your business. As you already know, Coca Cola, Nike, and McDonald's are already giants between different brands. Still, they…

What is Inbound Marketing? By providing valuable information to your target audience, you drive visitors to your site, thus generating leads and increased sales. Inbound Marketing is a marketing method that aims to attract customers by creating valuable content tailored to them. Examples of marketing included in Inbound Marketing are blogs Social Media Guides Video podcasts webinars Inbound Marketing is about understanding your target audience in depth. Creating educational materials helps people make good decisions about what products and services they want to buy. Why Inbound Marketing is Popular Today Inbound Marketing is popular because it helps people seeking answers…

How to Qualify Your Leads No matter how fantastic your product or service is, it will not add value to everyone at all times. There are those companies your offer is perfect for, and those that fall outside your sweet spot. To ensure that you as a salesperson spend your time most efficiently, you should spend time qualifying your leads at an early stage of the sales process. Qualification is about gathering information that helps you understand whether or not you should spend time continuing to process a prospect. You can qualify companies during a so-called discovery call or by…