Marketing

How to Qualify Your Leads No matter how fantastic your product or service is, it will not add value to everyone at all times. There are those companies your offer is perfect for, and those that fall outside your sweet spot. To ensure that you as a salesperson spend your time most efficiently, you should spend time qualifying your leads at an early stage of the sales process. Qualification is about gathering information that helps you understand whether or not you should spend time continuing to process a prospect. You can qualify companies during a so-called discovery call or by…

Inbound vs. Outbound Lead Generation Although inbound and outbound lead generation share common goals, there are some differences between ways of working. We sort out how they work and provide an insight into the difference between inbound and outbound lead generation. Inbound lead generation Simply put, inbound lead generation is when you share content. It can be downloadable guides, checklists and other content that add value to your target audience. The goal of the activities is to attract people from your target audience and get them to voluntarily, provide contact information. Inbound lead generation is about taking people who have…

5 Crucial Tips for Building a Strong Brand Why is a strong brand so important? A brand is about how customers, employees, and others perceive your business as well as your products and services. What thoughts, feelings, and associations appear when they see your logo and hear your name are mentioned? A brand includes everything from the graphic profile with which colors, patterns, and fonts are used, your website and how you advertise, to how you post and respond on social media and answer the phone. In short, your brand is the soul of the business in a nutshell. The…

How much is a lead worth? For many companies, the goal of marketing is to collect leads. But how much can you actually pay for a lead if we are going to talk numbers? In this article, we will go through exactly this. If you are a B2B company, it is common that the purpose of your marketing to collect leads, that is to get in touch with potential customers. The same applies to many B2C companies that sell services, especially if the service is so complex that it is difficult to solve the entire sales process directly on the…

How to Strengthen Your Brand with CSR [Corporate Social Responsibility] In recent years, it has become very trendy for companies to talk about CSR - Corporate Social Responisibility. But what does this really mean and which traps should you avoid? To incorporate CSR work in the business in a way that strengthens the brand, you must have a well-developed CSR strategy. In a report, Harvard Business School has described three types of CSR strategies that a business can adopt and what these can mean. The first is Philanthropy, the business donates money, or other types of resources without expecting to…

The Benefits of Building a Brand [Complete Guide] Surely vision and mission are important ingredients in your brand work. But did you know that the purpose,  or your "why" is an equally crucial aspect?  And it is an aspect that is increasing in importance for each day. Today, one could even say a business without a defined purpose from several perspectives makes no sense, at least in the eyes of potential customers and prospects. So what is the purpose of your business? This is what building a strong brand is about. Purpose-driven brands Surveys show that more than 60 percent…

How to Get Warm Leads Warm up your incoming leads through automatic mail depending on what they clicked on or downloaded. Send your hot leads to sellers when it's time to follow up manually. Warming up your leads is a crucial aspect of your sales funnel to get your leads to ultimately convert. Why warm-up leads before a seller calls? Calling leads at the right time is important. If you call too often and too early (for example, as soon as they download something from your website), you risk annoying them. But if you call late, you can lose the…