Marketing

How to Build a Strong Brand [Complete Guide] We choose brands that we have attached to and associate with in one way or another. Most often, we weigh our own personalities in different brands, and this is exactly how you should work when building your own brand. The importance of building a brand From the milk package in the morning to the TV in the evening we are surrounded by brands today. You can think what you want about brands but they characterize us no matter what we want to believe. Apple or Microsoft, Nike or Adidas, Cola or Pepsi.…

8 Tips on how to Succeed with your Marketing It is an art to stand out and cut through the noise. So how do you stand out from the crowd and get seen online and with your marketing efforts? It has become easier to reach out with your marketing, but harder to reach. The biggest challenge of our time is not to find ways to communicate with our customers, but what our communication should contain to make customers feel that it gives them valuable information, which thus cuts through the noise. This is how you succeed with your marketing 1.…

How to Generate More Leads & Business in B2B There are many lead generation strategies in B2B. You will also find many different channels and platforms to generate more leads. One of the reasons that there are so many different channels and platforms for generating leads is that sellers need more hot leads to qualify to make it easier and more efficient to reach their sales goals. This article goes through some common problems associated with lead generation and how to get around them. We also discuss the best strategies for generating more leads in B2B and thus ultimately getting…

15 Tips for a Great Customer Experience What is customer experience? Customer experience is relatively is a relatively new concept and there is probably some conceptual confusion about what customer experience means and what the difference is between, for example, customer experience and customer satisfaction. Our definition of customer experience is: "The customer's total experience of an organization based on all the customer's interactions with the organization". The customer experience thus encompasses more than just the experience of a single interaction between the customer and the organization, although each interaction itself contributes to the customer experience (but to varying degrees).…

How to Warm up your Leads with Marketing Automation Today's marketing largely revolves around generating new leads. But there is great potential to process existing contacts. In this blog post you will find tips on how to capture the right data and set up campaigns that bring your leads closer to a purchase. It is important to keep the database updated and fresh. All in order to deliver content with the highest relevance possible. It is possible to divide the contacts into different segments depending on motivation and demographics. Role, interest and company size are other good places to start.…

5 Tips to Reach your Customers Online When you start a business and want to sell your product/service, it is important to market yourself. As a newcomer to the market, it can be difficult for customers to find you. Therefore, you need to help them find your product or service. Here are some practical tips on how to market yourself and reach your customers online. 1. Plan your marketing Planning is an important key to making your marketing appear. You don't really need to use any expensive tools at first, an excel sheet may suffice. But what you need is…

How to get Customers, Retain Them & Attract Even More The greatest currency in business is providing value. That's how you get customers who want to buy from you. A fact backed by studies and research. You want to sell in a way that increases the value of your brand while at the same time resulting in high customer satisfaction. Your profit will be your reputation. Your reputation becomes your trust. Your trust will be the money in your bank account. While there are several ways to get customers who want to buy from you, I am about to mention…

What is Lead Management - And How to Execute it Start on a small scale and grow it accordingly. See how more and more potential new customers are rolling in. Increase the company's market share. Simple? What is Lead Management? Lead managmeent is about identifying and locating target groups and managing them in a database. It's about what problems they have - and to show that your business can solve them. It's a way to find new customers, simply put. When you digitize and automate communication using this model, you will have potential new customers in the inbox every day.…

What is Inbound Sales? Complete Guide Inbound sales or inbound marketing is a sales strategy that aims to promote organizations' sales through blogs, podcasts, videos, e-books, newsletters, fact sheets, SEO, social media and other forms of content marketing in order to attract customers through various steps in a "purchase funnel". The strategy is often contrasted with traditional "outbound marketing" such as: cold calling, direct mail, radio, TV advertising, flyers, spam, telemarketing, and traditional advertising. Put differently, the strategy focuses on individual buyers and their unique needs, pain points, and goals, rather than using generic sales techniques on each prospect. Inbound…