Marketing

What is Inbound Sales? Complete Guide Inbound sales or inbound marketing is a sales strategy that aims to promote organizations' sales through blogs, podcasts, videos, e-books, newsletters, fact sheets, SEO, social media and other forms of content marketing in order to attract customers through various steps in a "purchase funnel". The strategy is often contrasted with traditional "outbound marketing" such as: cold calling, direct mail, radio, TV advertising, flyers, spam, telemarketing, and traditional advertising. Put differently, the strategy focuses on individual buyers and their unique needs, pain points, and goals, rather than using generic sales techniques on each prospect. Inbound…

How to Generate Leads From Your Website As a company, your website is your storefront online. It is your hub and your most important platform online. With that said, it can work as a greatly effective tool to increase conversions, generate leads, and boost your sales. But only if you know how to use it properly. In this article, we will teach you how to generate leads from your website. 1. There are really good alternatives to pop-ups that appear right away Embedded Forms (Google Approved!) Content Marketing and SEO go hand in hand, and instead of using popups, you…

How to Build a Strong Brand Online to Attract new Customers In order to distinguish yourself from the competition, it is important that you think from the beginning how you want to build your brand. When shopping for a product you often think about what kind of brand you buy, do you choose Adidas or Nike when buying a pair of running shoes? The answer is usually that you usually choose the brand you relate to and recognize. We all have personal preferences for different brands. All of these brands have succeeded in creating an identity that many people associate…

Why You Should Build Brand Awareness Your brand encompasses everything you are and sets you apart from the competitors in the market. It helps you show the target group how you can solve their problems, what you stand for as a company and why you do what you do. Events are based on the same principle. Organizing events is rarely done to fill the calendar with activities, but is part of something bigger in relation to your brand. You may have identified a specific need in the market or a problem you want to help solve for your target audience…

What is Lead Nurturing? Complete Guide Lead nurturing is a process where you develop relationships between buyers and every stage of a sales funnel as well as every step of the buying process. This guides the company to prioritize marketing and communication to those who are in need of the company's services/products and to offer them the information they need in the step they are receptive to. The majority of all companies miss 95% of their leads (source: Robertson Coaching International). On average, 50% of leads are not ready to buy (source: Marketo). About 80% of new leads never lead…

Five Tips to Retain More Customers and Increase Sales! The highest priority for sellers is to find new ways to increase sales. To achieve this, they have to sell more, which in turn means they need to close more deals. Often, this can result in salespeople focusing so much on acquiring new customers that they forget the needs of existing customers. Although we are constantly hearing that it is cheaper to retain existing customers than to acquire new ones. According to Marketing Metrics, it is 60-70% more likely that you sell to an existing customer than a new customer and…

How to Maintain Good Customer Relationships? Ambassadors are your most loyal customers. They are prepared to pledge their own reputation to recommend you to a friend. And ambassadors can be used to the advantage of the company! In addition to the fact that they often account for the highest sales, they market your brand and thus sell your products/services indirectly. If, on the other hand, you want to keep your ambassadors, you have to treat them right! Listen to your ambassadors It is easy to think that you do not have to care about the ambassadors because they are already…

10 Tips on How to Find Customers in the Startup Phase What is the most difficult thing about starting a business? For many, the answer is "finding customers". Unfortunately, having a good product or service that you are sure will be a success is not enough. You have to go out and find customers. In fact, it is important for most entrepreneurs to be out and recruit new customers on a regular and frequent basis even after their business becomes successful. When it comes to attracting customers to their start-up business, it's about being active on several fronts. Firstly, it…