Marketing

How to Build a Brand with Content Marketing Brand building is about establishing and maintaining personal relationships between the company and potential and existing customers in the long term, and social media can be an effective way to achieve this - not just “business to consumer” but also “business to business”. Think about brand as a concept. And consider how content marketing can be used to build and strengthen your brand. In this article, we will go through the top tips for building a brand with content marketing. A brand is an essential part of a company because a brand…

How to Get Lost Customer Back: 4 Steps Even for the best companies, a customer may decide to leave and go to the competitor instead. For anyone who owns or runs the company, it feels like when you see your favorite player leave the team you're cheering for, to start playing in another team. In other words, very disappointing. The good news is that no dramatic action is required to get the customer back again. Statistics show that in most cases, customer dropout could have been avoided. With churn management, thus working to avoid these customer failures, you can detect…

What Does a Good Customer Experience Mean? Creating a good customer experience is something that most companies have realized is critical for attracting, and above all retaining their customers. But what does a good customer experience really mean, and what are the customers expecting in their interaction with their supplier? The expectations of your customers have never been higher. Customer engagement, ie how brands interact and build relationships with the customer over time, is a huge challenge. As many as 54 percent of consumers feel that companies need to change how they interact with their customers to keep them. The…

What is Relationship Marketing? Complete Guide By working actively with relationship marketing you have a lot to gain. More and more loyal customers mean you generate better results - no matter what you sell. In addition, you get a completely different long-term view of the business than if you focus solely on acquiring new customers. Let's start by looking at what a customer relationship really is. As we see it, a customer relationship is characterized by three conditions: Added value Trust protractedness Often, one or two of the prerequisites for creating a long-term and fruitful customer relationship is not enough.…

9 Ways to Capture More Customers with Lead Magnets The best way to capture more customers is to offer so-called “lead magnets”. There are a few different ways you can use it. Think about which is best for your business and your business. Your offer should be specific, of value to your visitors, and combined with you getting their contact information. The aim should be to convert your visitors into leads and in the next step to customers. What is a good lead magnet? Offer something for free - checklist, best tools, try for free, etc. Coupon with an exclusive…

Why you Need to get to Know Your Customers Building up and running a functioning company is difficult. You have probably lived through many years of adversity and a series of failures before you get to where you are today. Of course, you want all customers to be satisfied. The question is, do you get to know your customers well enough? If you succeed in giving your customers a good experience, they will most likely use you more times. In addition, they will speak well of you to their friends and acquaintances, a pleasant situation that most companies simply want…

What Makes a Brand Strong? It's no secret that every company should strive to build a strong brand. But how do you build a brand and what makes a brand strong? This is exactly what we will explore in this article. 1. A strong brand is built of both hard and soft building blocks Brand associations can, roughly simplified, be divided into hard and soft building blocks. The hard ones are about things that meet the functional needs of the buyer, and therefore often have to do with the product or service itself. Concrete examples are the shelf life of…

What is Lead Generation? A Complete Guide Create leads! There is a lot of talk about how we can use the opportunity with digital channels to create what has become so popular lately - leads. I would guess that there are few of us who work with marketing and sales who do not completely understand the word leads. Like so many other trends I have written about here on the blog, leads is not something new, especially for those who work with sales. Leads is something that has been spoken about for centuries, but as a business and marketer, it…

What Does Lead Qualification Look Like? An issue that is very common with implementation projects of CRM systems and especially Salesforce processes around leads. In this week's article, we take a closer look at lead processes and qualification of leads. The most common is that the CRM system either has an item that takes the sales process from first contact to closed business or that there is a lead item used during the marketing and qualification step and then a sales project object used in the sales process itself. For smaller companies, it is natural to use an object, while…

Selling more, and often to old customers is probably the easiest way to grow a business - and yet, so many businesses neglect it. They are afraid of how customers will react. But as a business, you should help those who already know you, because you have a much greater chance at selling to them. Of course, it is always easier to sell more to old customers than to constantly chase new ones. Once you know why your old customers buy from you, you can come up with different ways to get them to buy more often from you. By…