Social Media - Page 12 of 15

Mar

20

2020

Why You Shouldn’t Only Look at Reach as a Metric in Influencer Marketing

It is important to have a clear goal with what you want to achieve when it comes to influencer marketing. A common mistake many people make is choosing influencers based solely on the size of the profile. The first question you as a company should ask yourself is whether the campaign should only run for example conversion or if you just want to create brand awareness? Or is it important to actually include both parameters? If you as a company want to reach out with a message, the most important thing can be that the profile actually represents the values…

Mar

19

2020

Is Being A Social Media Influencer A Real Career?

Social Media

Social media continues to increase in popularity and number of users at a furious pace. Billions of people around the world use social media every day. Thanks to this, the doors are now open to a whole new industry where you can, for example, work full time with posting pictures on Instagram. But how do you make money on your accounts on social media? What is an Influencer? And who is getting these new jobs? What really makes an influencer? First things first, influencers. This describes the profession quite well. You can call yourself an influencer, there are no limits…

Mar

19

2020

10 Tips to Generate Better Results With Social Media

Influencer Marketing, Social Media

Social media has become the new main medium for marketing. Larger reach than TV and outdoors, more dot-proof than addressed direct advertising, ridiculously more opportunities to test, measure and analyze than print and more engaging and democratic than all other media channels together. Facebook has grown into a global media monster who eats traditional media houses for breakfast. In fact, several media houses around the world today are resellers to both Facebook and Google. In other words, it's no wonder that advertisers are focusing more and more of their marketing efforts on the social media channels. Those who do well…

Mar

19

2020

Why Should Your Business Use Social Media?

Social Media

Why use social media? As traditional methods of marketing to customers such as advertising or direct advertising become less and less effective, companies turn to social media to find and communicate with consumers and the people who influence them. Through the social media we can share our opinions, experiences and experiences anytime, anywhere. Social media is a great way to reach and engage potential customers. Companies need to be where current and prospective customers are to make themselves visible to them and create a long-term relationship, and customers are in the social media. For companies, social media can provide opportunities…

Mar

17

2020

7 Social Media Trends for 2020

Marketing, Social Media

The fact that it is important to have an active presence in social media is something most people agree with, but the question is how you should be active and what trends do I see for 2020? More marketers need to look at a longer perspective and do more of what works to get through the noise to their target audience. But as you may see, there is an abundance of content on social media and competition is very high. There is talk of “content overload” and it can be difficult for you to gain visibility. Standing out and being…

Mar

17

2020

Content Marketing Ideas for Social Media Marketing

Marketing, Social Media

Hard to keep up the marketing in social media? You're not alone - many e-merchants start up accounts, which then "slumber". We have therefore made a list of different types of content, which you can pick up when the inspiration pushes. Let your purpose control the content Before we dive into the suggestions on content, we just want to remind you of the purpose you (hopefully) have set for each channel. It largely determines what type of content you should focus on. For example, if you have reach as a goal, your content needs to be relevant to many (which…

Mar

17

2020

How to Leverage Social Media to Generate Leads

Marketing, Social Media

No matter what your business looks like, whether you run a large business or a web shop, or maybe something in between, you've probably been told that you need to be featured in social media to find your customers. It sounds good, and so it is, at least in theory. But in practice, it is often too many, and you may be one of them, that social media marketing is a great frustration. Many people spend a lot of time on it, but do not get the results they want. But it doesn't have to be that way! Using social…

Mar

15

2020

What is Digital Marketing? And How to Get Started!

Growth Strategies, Marketing, Social Media

What is digital marketing and how do you get started? Digital marketing is a strategy that consists of a mix of content marketing, SEO, video, SEM, PPC (paid advertising), social media etc. and is used to achieve a company's goals. With digital marketing, your company has the opportunity to create more business, build a brand, work with employee branding and much more. In essence, this is about the same strategy as most of being able to endure and evaluate and optimize. Getting started with your own digital marketing doesn't have to be a gigantic project as it can easily be…

Mar

15

2020

How to Build a Successful Social Media Strategy

Social Media

Guide: Building a successful social media strategy Creating a successful social media strategy should be easy. You tweet, share photos on Instagram and update the status on Facebook. Most of us are regular users of these tools in our privacy. Therefore, many people believe that it takes just a few minutes of work per day to create a successful social media strategy. It's not that simple, unfortunately. If you want to increase awareness of your brand, you need more than a few posts per day. Social media is more than just a marketing tool. These can be used in many…

Mar

15

2020

B2B Marketing on social media – Tips and Tricks

Social Media

Facebook founder Mark Zuckerberg announced that we will continue to see drastically less content created by companies in our news feeds a few years back. The reactions of marketing experts were that the organic distribution of content on Facebook is dead. But what does it look like on other platforms? And does that mean you should focus on advertising alone instead of organic distribution this year? This blog post answers these questions! By this year, a fine-tuned social media strategy is a must, most companies already have a large amount of relevant data to use and the competition for attention…