What is a Data Layer? Complete Guide
A Data Layer is a specialized layer on top of your website, which stores all the information that visitors need to make a decision on your product. It is a collaborative effort between developers and marketers, and requires extensive documentation. Once it has been created, you can start pushing data into it. Changes to your data layer can be made easily without the need for coding. This way, you can avoid costly errors and unwarranted changes. In order to gather information from your visitors, you will need to have an effective Data Layer. These layers store information in a structured…