What is a Website Pixel?
Pixels are small, invisible files that a website uses to track actions of users. They can be used to track site visits, purchases, form fills, and views of specific landing pages. These pixels are important for marketers because they can help them identify groups of users based on their actions. To get started, let's define what a website pixel is. Here's a quick explanation. It's like a fingerprint, but for websites. A pixel can be classified as one of two types: tracking and conversion. The former refers to cookies while the latter focuses on the behavior of website visitors. Both…