In today’s digital age, digital marketing has become an essential part of any business’s growth strategy. The digital landscape is constantly evolving, and staying ahead of the competition requires a wide range of skills. From search engine optimization to social media marketing and beyond, mastering these skills can help you reach new audiences, increase brand awareness, and drive conversions.
In this article, we will be discussing a comprehensive list of 100 digital marketing skills that every marketer should be aware of. Whether you’re a small business owner or a seasoned marketer, this list will help you stay up-to-date on the latest digital marketing trends and strategies. From the basics of search engine optimization to the more advanced techniques of conversion rate optimization, this list will provide you with a solid foundation in all areas of digital marketing.
Contents
List of 100 digital marketing skills
1. Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). This includes optimizing both on-page and off-page elements, such as keywords, meta tags, and backlinks. The goal of SEO is to increase organic traffic to a website from search engines.
2. Content Marketing
Content Marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and engage a specific audience, with the goal of driving profitable customer action. It includes a variety of formats, such as blog posts, videos, infographics, and more.
3. Social Media Marketing
Social Media Marketing is the process of promoting a product, service, or brand on social media platforms. This can include creating and sharing content, advertising, and engaging with customers. The goal is to increase brand awareness, engagement, and conversions.
4. Pay-Per-Click (PPC)
Pay-Per-Click (PPC) is a form of online advertising where advertisers pay each time a user clicks on one of their ads. This is often used in search engines and social media platforms and allows businesses to target specific audiences and keywords.
5. Email Marketing
Email Marketing is the process of communicating with customers and prospects through email. This can include sending newsletters, promotional messages, and automated campaigns. The goal is to increase engagement, conversions, and customer loyalty.
6. Website Design & Development
Website Design & Development is the process of creating and maintaining a website. This includes designing the layout, creating the user experience, and programming the website. The goal is to create a website that is visually appealing, easy to navigate, and optimized for conversions.
7. Video Marketing
Video Marketing is the process of promoting a product, service, or brand through videos. This can include creating and sharing videos on social media, YouTube, and other platforms. The goal is to increase brand awareness, engagement, and conversions.
8. Mobile Marketing
Mobile Marketing is the process of promoting a product, service, or brand to mobile users. This can include creating mobile-optimized websites, mobile apps, SMS messages, and mobile ads. The goal is to reach customers where they are and make it easy for them to engage with the brand.
9. Affiliate Marketing
Affiliate Marketing is a performance-based marketing model where an advertiser pays a commission to an affiliate for each sale or lead generated through their efforts. This often includes creating and sharing content, advertising, and engaging with customers.
10. Conversion Rate Optimization
Conversion Rate Optimization (CRO) is the process of improving the performance of a website by testing and optimizing different elements to increase the number of visitors who take a desired action. This can include optimizing the website layout, headlines, images, and calls-to-action.
11. Analytics & Reporting
Analytics & Reporting is the process of collecting and analyzing data about a website or campaign, and using it to make data-driven decisions. This can include using tools such as Google Analytics, to track website traffic, conversions, and other metrics.
12. Copywriting
Copywriting is the process of writing text for the purpose of advertising or other forms of marketing. This can include writing headlines, product descriptions, and other elements of a website or campaign to persuade a customer to take a specific action.
13. Branding & Positioning
Branding & Positioning is the process of creating and communicating a unique and consistent image for a product, service, or company. This includes creating a brand name, logo, and visual identity, as well as positioning the brand in the market and communicating its unique value proposition.
14. Digital Advertising
Digital Advertising is the process of promoting a product, service, or brand through online platforms, such as search engines, social media, and websites. This can include display ads, video ads, and sponsored content. The goal is to reach a target audience and increase brand awareness, engagement, and conversions.
15. Influencer Marketing
Influencer Marketing is a form of marketing in which brands collaborate with individuals who have a large following on social media, known as influencers, to promote their products or services. Influencers use their personal brand and reputation to promote the brand to their followers, often through sponsored posts, videos, or other forms of content.
16. Digital PR
Digital PR is the process of using online platforms, such as social media, blogs, and websites, to build relationships with customers, stakeholders, and the media. This can include creating and sharing news, information, and content, as well as engaging with customers and the media through social media and other online channels.
17. Online Reputation Management
Online Reputation Management (ORM) is the process of monitoring and managing the online reputation of a brand, individual or organization. This can include monitoring online reviews, social media mentions, and other online content, as well as responding to negative comments and reviews and working to improve the overall online reputation.
18. User Experience Design
User Experience Design (UX) is the process of designing and developing products, such as websites and apps, with a focus on the user’s experience. This can include user research, prototyping, and testing to ensure that the product is easy to use, visually appealing, and meets the needs of the user.
19. Market Research
Market Research is the process of gathering and analyzing information about a market, industry, or target audience. This can include conducting surveys, focus groups, and analyzing data to gain insights into customer needs, preferences, and trends.
20. Public Relations
Public Relations (PR) is the process of building and maintaining relationships between an organization and its stakeholders. This can include communicating with the media, creating and sharing news and information, and engaging with customers and other stakeholders through various channels.
21. Graphic Design
Graphic Design is the process of creating visual elements, such as images and typography, for use in digital and print marketing materials. This can include creating logos, brochures, infographics, and other visual elements to communicate a message and support branding efforts.
22. Storytelling
Storytelling is the process of using narrative and storytelling techniques to communicate a message and build emotional connections with customers. This can include using storytelling in marketing campaigns, website content, and other forms of communications to engage with customers and build brand loyalty.
23. Voice Search Optimization
Voice Search Optimization is the process of optimizing a website or content for voice search queries. This can include using natural language and long-tail keywords, creating structured data, and ensuring that content is easily readable and understandable by voice search assistants. The goal is to improve the visibility of a website or content in voice search results and increase its discoverability.
24. Programmatic Advertising
Programmatic Advertising is the process of using software to buy and place digital ads automatically. This can include using algorithms to target specific audiences and optimize ad performance. Programmatic advertising can be used across various platforms, including display, video, mobile and social media. The goal is to increase efficiency, reach and return on investment for ad campaigns.
25. Virtual & Augmented Reality
Virtual & Augmented Reality (VR & AR) are technologies that allow users to interact with digital content in a way that mimics real-life experiences. VR provides a fully immersive digital experience, while AR overlays digital information on the real world. These technologies are increasingly being used in digital marketing to create engaging and interactive brand experiences.
26. Ecommerce Marketing
Ecommerce Marketing is the process of promoting and selling products or services through an online store. This can include creating and managing product listings, optimizing the checkout process, and using email, social media, and other channels to drive traffic and sales. The goal is to increase online revenue and customer engagement.
27. Local SEO
Local SEO is the process of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs) for specific local keywords. This can include optimizing on-page elements, such as meta tags, and building backlinks from local directories and websites. The goal is to increase visibility and traffic for local businesses.
28. Growth Hacking
Growth Hacking is the process of using creative, data-driven, and often unconventional methods to achieve rapid growth for a business. This can include using analytics, experimentation, and optimization to identify and test new channels and tactics for acquiring customers, increasing engagement, and scaling revenue.
29. Webinars
Webinars are online seminars or workshops that allow businesses to share information and educate their audience on a specific topic. These can be used to generate leads, build relationships, and increase conversions.
30. Virtual Events
Virtual Events are events that take place online, such as webinars, livestreams, and virtual conferences. These events can be used to connect with customers, share information, and generate leads, all without the need for physical attendance.
31. Social Media Advertising
Social Media Advertising is the process of using social media platforms to promote a product, service or brand. This can include creating and sharing content, advertising, and engaging with customers. The goal is to increase brand awareness, engagement, and conversions.
32. Automation & AI
Automation & AI are technologies that can help businesses automate repetitive tasks, such as email marketing campaigns, social media scheduling, and customer service, and utilize AI to analyze data, make predictions and optimize performance. The goal is to increase efficiency, reduce costs and improve decision-making.
33. Digital Asset Management
Digital Asset Management (DAM) is the process of organizing, storing, and managing digital assets, such as images, videos, and documents. This can include creating and maintaining a centralized library of assets and making it easy for teams to access, share and use them across various platforms and channels.
34. Lead Generation
Lead Generation is the process of identifying and capturing potential customer data, such as name, email, and contact information, that can be used to market products or services to them. This can include using various tactics such as content marketing, social media, email campaigns, and webinars to attract and convert potential customers into leads.
35. Landing Page Optimization
Landing Page Optimization is the process of optimizing the design, layout, copy, and calls to action of a website’s landing page to increase conversions. This can include A/B testing different elements, using persuasive design, and ensuring that the page loads quickly and is mobile-friendly. The goal is to increase the number of visitors who take a desired action, such as filling out a form or making a purchase.
36. Sales Funnel Optimization
Sales Funnel Optimization is the process of optimizing the different stages of a sales funnel to increase conversions. This can include creating and testing different landing pages, email campaigns, and upsells. The goal is to increase the number of visitors who move through the funnel and ultimately convert into customers.
37. SEO Audits
SEO Audits are a process of analyzing a website’s technical and on-page SEO elements to identify any issues that may be impacting its visibility and ranking on search engine results pages (SERPs). This can include identifying broken links, duplicate content, and other technical issues. The goal is to identify areas for improvement and make recommendations to improve the website’s overall SEO performance.
38. SEO Copywriting
SEO Copywriting is the process of writing content that is optimized for search engines and user experience. This can include including keywords in headlines, meta descriptions, and body copy, and making sure that the content is well-written, informative, and engaging. The goal is to improve visibility and ranking on SERPs and increase website traffic.
39. SEO Tools & Software
SEO Tools & Software are tools and software that can be used to help with SEO tasks such as keyword research, link building, and website analysis. These tools can help businesses to identify opportunities, monitor performance, and improve their website’s SEO.
40. Content Creation & Curation
Content Creation & Curation is the process of creating and curating high-quality, relevant, and valuable content that can be shared across various platforms and channels. This can include creating blog posts, videos, infographics, and other types of content. The goal is to engage with customers and drive conversions.
41. Content Strategy
Content Strategy is the process of planning, creating, and managing content to achieve specific business objectives. This can include identifying target audiences, creating a content calendar, and measuring the performance of content. The goal is to create a consistent and effective content marketing strategy.
42. Conversion Optimization
Conversion Optimization is the process of improving the performance of a website by testing and optimizing different elements to increase the number of visitors who take a desired action. This can include optimizing the website layout, headlines, images, and calls to action.
43. Online Advertising
Online Advertising is the process of promoting a product, service, or brand through online platforms such as search engines, social media, and websites. This can include display ads, video ads, and sponsored content. The goal is to reach a target audience and increase brand awareness, engagement, and conversions.
44. Advertising Campaign Management
Advertising Campaign Management is the process of creating, managing, and optimizing advertising campaigns across various platforms and channels. This can include creating ad copy, targeting specific audiences, monitoring performance, and making adjustments as needed to improve results.
45. Digital Analytics
Digital Analytics is the process of measuring, collecting, analyzing, and reporting data from digital channels to gain insights into customer behavior and performance. This can include using tools such as Google Analytics to track website traffic, conversions, and other metrics. The goal is to use this data to make data-driven decisions and improve the effectiveness of digital marketing efforts.
46. Email Automation & Automation Software
Email Automation & Automation Software refers to using tools and software to automate repetitive tasks such as email campaigns, social media scheduling, and customer service. This can include creating email drip campaigns, scheduling social media posts, and using AI to analyze data, make predictions and optimize performance. The goal is to increase efficiency, reduce costs and improve decision-making.
47. Influencer Management
Influencer Management is the process of identifying, engaging, and managing relationships with influencers who have a large following on social media. This can include identifying influencers who are a good fit for a brand, negotiating collaborations, and tracking the performance of influencer marketing campaigns. The goal is to reach new audiences and increase brand awareness and engagement.
48. Media Planning & Buying
Media Planning & Buying is the process of planning and buying advertising space in various media channels such as television, radio, print, and digital. This can include identifying target audiences, setting budgets, negotiating rates, and monitoring the performance of media campaigns. The goal is to reach target audiences and achieve the best return on investment.
49. Mobile App Marketing
Mobile App Marketing is the process of promoting a mobile app to increase its visibility, downloads, and engagement. This can include using various tactics such as social media, email, and app store optimization to increase visibility and drive downloads.
50. Online Reputation Monitoring
Online Reputation Monitoring is the process of monitoring and managing the online reputation of a brand, individual or organization. This can include monitoring online reviews, social media mentions, and other online content, as well as responding to negative comments and reviews, and working to improve the overall online reputation.
51. Project Management
Project Management is the process of planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives. This can include creating project timelines, managing budgets, and coordinating with team members and stakeholders.
52. Public Relations Management
Public Relations Management is the process of building and maintaining relationships between an organization and its stakeholders. This can include communicating with the media, creating and sharing news and information, and engaging with customers and other stakeholders through various channels.
53. Social Listening
Social Listening is the process of monitoring and analyzing social media conversations to gain insights into customer sentiment, pain points, and interests. This can include using tools such as social media listening platforms to identify mentions of a brand or topic, and tracking engagement and sentiment around those mentions.
54. Social Media Analytics
Social Media Analytics is the process of measuring, collecting, analyzing, and reporting data from social media channels to gain insights into customer behavior and performance. This can include using tools such as Facebook Insights, Twitter Analytics, and Hootsuite Insights to track engagement, reach, and conversions. The goal is to use this data to make data-driven decisions and improve the effectiveness of social media marketing efforts.
55. Social Media Management
Social Media Management is the process of creating and managing a brand’s presence on social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. This can include creating and scheduling content, engaging with customers, and monitoring and analyzing performance.
56. User Acquisition
User Acquisition is the process of acquiring new users or customers for a product or service. This can include using various tactics such as paid advertising, content marketing, and referral programs to attract and convert potential customers into users.
57. User Interface Design
User Interface Design is the process of designing the interface and layout of a website or app with a focus on the user’s experience. This can include creating wireframes, prototyping, and testing to ensure that the interface is intuitive and easy to use.
58. Voice Search Optimization
Voice Search Optimization is the process of optimizing a website or content for voice search queries. This can include using natural language and long-tail keywords, creating structured data, and ensuring that the content is easily readable and understandable by voice search assistants.
59. Website Optimization
This skill involves making changes to a website in order to improve its performance and user experience. This can include on-page optimization (such as improving load times and navigation) and off-page optimization (such as building backlinks).
60. Web Analytics
This skill involves collecting and analyzing data about a website’s traffic and performance, using tools such as Google Analytics. This can include tracking metrics such as page views, bounce rate, and conversions, and using the data to inform decisions about website design and digital marketing strategy.
61. Digital Marketing Strategy
This skill involves creating and implementing a comprehensive plan for achieving specific digital marketing goals, such as increasing website traffic or generating leads. This can include identifying target audiences, selecting channels and tactics, and setting budgets and metrics for success.
62. Digital Storytelling
This skill involves using creative and engaging content, such as videos, graphics, and written narratives, to communicate a brand’s message and values in a way that resonates with audiences. It can include creating compelling stories that capture the attention of target audiences and encourage them to take a desired action.
63. Event Marketing
This skill involves creating, planning, and promoting events to increase brand awareness and generate leads. It can include in-person events, webinars, or virtual events.
64. Growth Marketing
This skill focuses on finding and implementing strategies for quickly scaling a business. This can include tactics such as virality, user acquisition, and retention.
65. Local Advertising
This skill involves targeting a specific geographic area with advertising campaigns, such as through local newspapers or billboards.
66. Mobile Advertising
This skill involves creating and targeting advertising campaigns specifically for mobile devices, such as smartphones and tablets.
67. Online Community Management
This skill involves managing and moderating online communities, such as social media groups or forums, to foster engagement and build relationships with customers.
68. Online Media Planning & Buying
This skill involves planning and purchasing advertising space on websites and other online platforms. It can include selecting ad formats and targeting specific demographics.
69. Online Media Relations
This skill involves managing the online presence of a brand, including its reputation and relationship with the media. It can include creating press releases, responding to media inquiries, and managing crisis communications.
70. Organic Search Marketing
This skill involves improving a website’s visibility in search engine results through tactics such as keyword research, on-page optimization, and content creation. It does not involve paid advertising.
71. Paid Search Marketing
This skill involves using paid advertising, such as Google AdWords, to increase visibility in search engine results.
72. Publicity & Media Relations
This skill involves getting media coverage for a brand or product, including creating press releases, pitching to journalists, and managing the relationship between a brand and the media.
73. Relationship Marketing
This skill involves building long-term relationships with customers through tactics such as loyalty programs, email marketing, and personalized communication.
74. Retargeting & Remarketing
This skill involves targeting advertising to users who have previously engaged with a brand, such as by visiting a website or making a purchase.
75. Search Engine Advertising
This skill involves using paid advertising on search engines, such as Google AdWords, to increase visibility in search results and drive traffic to a website.
76. Search Engine Marketing
This skill involves using paid advertising on search engines, such as Google AdWords, to increase visibility in search results and drive traffic to a website.
77. Search Engine Optimization
This skill involves improving a website’s visibility in search engine results through tactics such as keyword research, on-page optimization, and content creation. It does not involve paid advertising.
78. Social Media Integration
This skill involves integrating social media into a wider digital marketing strategy, for example, by including social media buttons on a website or incorporating social media content into email campaigns.
79. Social Media Monitoring
This skill involves tracking and analyzing mentions of a brand or related keywords on social media platforms, to stay up-to-date on customer sentiment and respond to any issues that arise.
80. Social Networking
This skill involves building relationships and networking with other professionals, influencers, and potential customers on social media platforms, such as LinkedIn, Twitter, or Facebook.
81. Viral Marketing
This skill involves creating content or campaigns that have the potential to be shared widely, leading to a rapid increase in brand awareness and website traffic.
82. Web Design
This skill involves creating and designing the visual layout and user interface of a website, including layout, typography, color, and images.
83. Web Development
This skill involves building and maintaining a website, including coding, programming, and troubleshooting technical issues. This can include front-end development (HTML, CSS, JavaScript) and back-end development (PHP, Ruby, Python).
84. Search Engine Advertising
This skill involves using paid advertising on search engines, such as Google AdWords, to increase visibility in search results and drive traffic to a website.
85. Digital Media Buying
This skill involves planning, purchasing, and managing digital advertising campaigns across various platforms, such as social media, search engines, and websites. It includes tactics such as programmatic advertising and real-time bidding.
86. Geofencing
This skill involves creating a virtual boundary around a specific geographic location and then delivering targeted advertising or other content to mobile devices within that boundary.
87. Content Syndication
This skill involves distributing a brand’s content, such as blog posts or videos, to other websites or platforms in order to reach a wider audience.
88. Gamification
This skill involves using game design elements, such as points, badges, and leaderboards, to engage and motivate the target audience and achieve marketing goals, such as increasing engagement or driving conversions.
89. Online Video Advertising
This skill involves creating and placing video ads on platforms like YouTube, Vimeo, or TikTok to promote a product or service and increase brand awareness.
90. Online Video Production
This skill involves creating high-quality videos for online platforms, including planning, filming, and editing.
91. Online Video Promotion
This skill involves promoting online videos through tactics such as social media marketing, influencer marketing, and paid advertising.
92. Online Video Syndication
This skill involves distributing a video to multiple platforms in order to reach a wider audience.
93. Online Video Strategy
This skill involves creating a comprehensive plan for creating and distributing online videos, with specific objectives and metrics for success.
94. Voice Search Marketing
This skill involves optimizing a website and its content for voice search queries, with the goal of appearing in the top results when people use voice assistants like Amazon Alexa or Google Home.
95. Webinar Promotion
This skill involves promoting and marketing webinars, which are live, online events that are usually focused on a specific topic or industry.
96. Blockchain Marketing
This skill involves promoting and advertising products and services related to blockchain technology, and understanding how the technology can be used in the marketing industry.
97. Data-driven Marketing
This skill involves using data and analytics to inform marketing decisions and strategies, such as targeting specific demographics or measuring the effectiveness of campaigns.
98. Experiential Marketing
This skill involves creating interactive and immersive experiences for customers, such as pop-up stores or live events, to create an emotional connection with the brand.
99. Hyper-Personalization
This skill involves using data and technology to create highly personalized marketing experiences for individual customers, such as personalized emails or targeted ads.
100. Wearable Technology Marketing
This skill involves creating and promoting marketing campaigns and strategies for products and services that can be used on wearable technology devices, such as smartwatches or fitness trackers.
What are some hard skills for digital marketing?
Some hard skills for digital marketing include:
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Advertising
- Google Analytics
- Social Media Advertising
- Email Marketing
- Content Management Systems (CMS)
- Web Development and Programming (HTML, CSS, JavaScript)
- Graphic Design
- Video and Photo Editing
- Data Analysis and Reporting
- Project Management
- Digital Advertising and Campaign Management
- A/B Testing and Conversion Rate Optimization
- E-commerce and Online Sales Funnel
- Cybersecurity and Data Privacy.
What are the soft skills in digital marketing?
Soft skills for digital marketing include:
- Communication: ability to clearly and effectively communicate with team members, clients, and customers.
- Creative thinking: ability to think outside the box and come up with new and innovative ideas.
- Problem solving: ability to identify and solve problems quickly and effectively.
- Adaptability: ability to adapt to changes in the digital landscape and stay up-to-date with new technologies and trends.
- Time management: ability to manage multiple projects and deadlines effectively.
- Strong work ethic: ability to work independently and as part of a team to achieve goals.
- Interpersonal skills: ability to build and maintain relationships with clients, customers, and team members.
- Emotional intelligence: ability to understand and manage emotions in oneself and others.
- Leadership: ability to lead and motivate a team to achieve goals.
- Writing and editing: ability to write clear and compelling copy for various digital channels.
- Analytical thinking: ability to analyze data and make data-driven decisions.
- Strategic thinking: ability to think long-term and develop a comprehensive digital marketing strategy.
- Negotiation skills: ability to negotiate deals and contracts with clients and vendors.
- Sales and persuasion: ability to persuade and convert potential customers.
What skills does a digital marketing manager need?
A digital marketing manager typically needs the following skills:
- Digital marketing expertise: In-depth knowledge of various digital marketing channels such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.
- Project management: Ability to manage multiple projects, timelines, and budgets effectively.
- Data analysis and reporting: Ability to collect and analyze data from various sources and use it to make data-driven decisions.
- Marketing strategy: Ability to develop and execute a comprehensive digital marketing strategy that aligns with the overall business goals.
- Creativity: Ability to think outside the box and come up with new and innovative ideas for digital campaigns.
- Communication: Strong written and verbal communication skills to effectively communicate with team members, clients, and customers.
- Technical skills: Experience with web development, programming languages, and website analytics tools such as Google Analytics.
- Graphic design: Knowledge of design software such as Adobe Creative Suite is a plus.
- Leadership: Ability to lead and motivate a team to achieve goals.
- Adaptability: Ability to adapt to changes in the digital landscape and stay up-to-date with new technologies and trends.
- Time management: Ability to manage multiple projects and deadlines effectively.
- Interpersonal skills: Ability to build and maintain relationships with clients, customers, and team members.
- Understanding of e-commerce and online sales funnel.
- Knowledge of SEO and SEM.
- Knowledge of web analytics tools like Google Analytics, Mixpanel, Omniture etc.
- Knowledge of web design, HTML, CSS, JavaScript, etc.
- Understanding of CRM and marketing automation tools like Marketo, Pardot, Eloqua etc.
Which digital marketing skill should I learn first?
It depends on your current level of knowledge and experience, as well as your specific goals and the needs of your organization. However, if you are new to digital marketing, I recommend starting with the basics of search engine optimization (SEO) and pay-per-click (PPC) advertising.
SEO is the process of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs) for specific keywords. This includes optimizing on-page elements such as meta tags and building backlinks. By understanding the basics of SEO, you can improve the visibility of your website and drive more traffic to it.
PPC advertising is a form of online advertising where you pay each time a user clicks on one of your ads. Google AdWords is the most popular platform for PPC advertising. By learning the basics of PPC advertising, you can quickly drive targeted traffic to your website, and with the right strategy, you can generate leads and sales.
Both of these skills are essential for driving traffic to your website and generating leads and sales, so mastering them first will give you a solid foundation for your digital marketing efforts.
