Marketing is the driving force behind any business’s success, and as such, it’s crucial to have a clear understanding of how your marketing efforts are performing. One way to do this is by tracking and measuring a variety of marketing metrics. From website traffic to conversion rates, these metrics provide valuable insights into how well your marketing campaigns are working and where improvements can be made.
In this article, we will be providing you with a comprehensive list of 150 marketing metrics that you can use to track your marketing performance and make data-driven decisions. Whether you’re a small business owner or a marketing professional, this list will give you the tools you need to measure the effectiveness of your marketing efforts and stay ahead of the competition.
Contents
List of 150 marketing metrics
1. Click-through rate (CTR)
Click-through rate (CTR) is a metric that measures the number of clicks a link or a call-to-action (CTA) receives compared to the number of times it is displayed. It is calculated by dividing the number of clicks by the number of impressions and multiplying by 100. A high CTR indicates that the link or CTA is relevant and effective, while a low CTR suggests that the link or CTA is not resonating with the audience.
2. Cost Per Acquisition (CPA)
Cost per Acquisition (CPA) is a metric that measures the cost of acquiring a new customer or conversion. It is calculated by dividing the total cost of a marketing campaign by the number of conversions or customers acquired. A lower CPA indicates that the campaign is more cost-effective and efficient in acquiring new customers.
3. Cost Per Click (CPC)
Cost per Click (CPC) is a metric that measures the cost of each click on an advertisement. It is calculated by dividing the total cost of an advertising campaign by the number of clicks received. A lower CPC indicates that the campaign is more cost-effective and efficient in acquiring clicks.
4. Conversion rate
Conversion rate is a metric that measures the percentage of visitors to a website who take a desired action, such as making a purchase or filling out a form. It is calculated by dividing the number of conversions by the number of visitors and multiplying by 100. A higher conversion rate indicates that the website is effectively converting visitors into customers or leads.
5. Return on Advertising Spend (ROAS)
Return on Advertising Spend (ROAS) is a metric that measures the return on investment of an advertising campaign. It is calculated by dividing the revenue generated from the campaign by the cost of the campaign. A higher ROAS indicates that the campaign is generating more revenue for each dollar spent on advertising.
6. Engagement rate
Engagement rate is a metric that measures the level of engagement with a piece of content, such as a social media post or video. It is calculated by dividing the total number of engagements (likes, comments, shares, etc.) by the total number of impressions or views and multiplying by 100. A higher engagement rate indicates that the content is resonating with the audience.
7. Cost Per Lead (CPL)
Cost Per Lead (CPL) is a metric that measures the cost of acquiring a new lead. It is calculated by dividing the total cost of a marketing campaign by the number of leads generated. A lower CPL indicates that the campaign is more cost-effective and efficient in acquiring leads.
7. Cost Per Thousand Impressions (CPM)
Cost Per Thousand Impressions (CPM) is a metric that measures the cost of displaying an advertisement to 1,000 people. It is calculated by dividing the total cost of an advertising campaign by the number of impressions received, multiplied by 1,000. A lower CPM indicates that the campaign is more cost-effective in terms of reaching a large audience.
8. Average Order Value (AOV)
Average Order Value (AOV) is a metric that measures the average value of an order placed on a website. It is calculated by dividing the total revenue by the number of orders. A higher AOV indicates that customers are spending more money per order.
9. Cost Per Visitor (CPV)
Cost Per Visitor (CPV) is a metric that measures the cost of acquiring a new visitor to a website. It is calculated by dividing the total cost of a marketing campaign by the number of visitors acquired. A lower CPV indicates that the campaign is more cost-effective and efficient in acquiring visitors.
10. Customer Lifetime Value (CLV)
Customer Lifetime Value (CLV) is a metric that measures the total amount of money a customer will spend on a business over their lifetime. It is calculated by multiplying the average purchase value by the number of purchases per year and the average customer lifespan. A higher CLV indicates that customers are more valuable to the business.
11. Unique Visitors
Unique Visitors is a marketing metric that tracks the number of distinct visitors to a website over a specified period of time. Unique Visitors are not the same as total visits or page views; each individual user is only counted once, regardless of how many times they visit the website or how many pages they view. This metric is used to gauge the size and engagement of a website’s audience, and can help identify trends in a website’s user base.
12. Reach
Reach is a metric that measures the number of unique people who have seen an advertisement, post, or content. It is an important metric to track when it comes to understanding the reach of your marketing campaigns and how many people your message is reaching.
13. Cost Per Action (CPA)
Cost Per Action (CPA) is a metric that measures the cost of acquiring a specific action, such as a sale or a lead. It is calculated by dividing the total cost of a marketing campaign by the number of actions taken. A lower CPA indicates that the campaign is more cost-effective and efficient in acquiring specific actions.
14. Average Time on Page
Average Time on Page is a metric that measures the average amount of time visitors spend on a specific webpage. It is an important metric to track when it comes to understanding how engaging your content is, and how well it is keeping visitors on your site.
15. Bounce Rate
Bounce Rate is a metric that measures the percentage of visitors who leave a website after viewing only one page. It is an important metric to track when it comes to understanding how well your website is retaining visitors. A high bounce rate may indicate that visitors are not finding what they’re looking for on your site or that the site is not engaging enough.
16. Pageviews
Pageviews is a metric that measures the total number of pages viewed on a website. It is an important metric to track when it comes to understanding how much content visitors are consuming on your site.
17. Number of Shares
Number of Shares is a metric that measures the total number of times a piece of content, such as a social media post or article, has been shared. It is an important metric to track when it comes to understanding how viral your content is, and how many people are actively sharing it.
18. Average Page Load Time
Average Page Load Time is a metric that measures the average time it takes for a webpage to load. It is an important metric to track when it comes to understanding the user experience of your site, and how quickly it is loading for visitors.
19. Visits
Visits is a metric that measures the total number of times a website has been visited. It is an important metric to track when it comes to understanding how many people are visiting your site.
20. Dwell Time
Dwell Time is a metric that measures the amount of time a visitor spends on a website before leaving. It is an important metric to track when it comes to understanding how engaging your site is and how well it is retaining visitors.
21. Referral Rate
Referral Rate is a metric that measures the percentage of visitors that come to a website from a referral source, such as a search engine or another website. It is an important metric to track when it comes to understanding where your traffic is coming from.
22. Retention Rate
Retention Rate is a metric that measures the percentage of customers that continue to do business with a company over time. It is an important metric to track when it comes to understanding how well a company is retaining its customer base.
23. Quality Score
Quality Score is a metric used by search engines and other platforms to measure the relevance and quality of an advertisement. It is an important metric to track when it comes to understanding how well your ads are performing and how they are being received by the audience.
24. Impressions
Impressions are a metric that measures the total number of times an advertisement has been viewed. It is an important metric to track when it comes to understanding how many people are seeing your ads.
25. Advertising Spend
Advertising Spend is a metric that measures the total amount of money spent on advertising. It is an important metric to track when it comes to understanding the cost of your advertising campaigns and how much you are investing in them.
26. Share of Voice
Share of Voice is a metric that measures the percentage of total advertisement spend in a given market or industry that a company or brand is responsible for. It is an important metric to track when it comes to understanding the company’s market share and how it compares to its competitors.
27. Lead-to-Conversion Rate
Lead-to-Conversion Rate is a metric that measures the percentage of leads that are converted into paying customers. It is an important metric to track when it comes to understanding how effective a company’s marketing efforts are at generating leads and converting them into paying customers.
28. Cost Per Engagement (CPE)
Cost Per Engagement (CPE) is a metric that measures the cost of acquiring a specific engagement, such as a like, comment, or share. It is calculated by dividing the total cost of a marketing campaign by the number of engagements received. A lower CPE indicates that the campaign is more cost-effective and efficient in acquiring specific engagements.
29. Interactions
Interactions are a metric that measures the total number of interactions with a piece of content, such as a social media post or video. It includes likes, comments, shares, views, etc.
30. Number of Leads
Number of Leads is a metric that measures the total number of leads generated by a marketing campaign or over a specific period of time.
31. Organic Traffic
Organic Traffic is a metric that measures the number of visitors to a website that come from organic search results, as opposed to paid advertising.
32. Number of Downloads
Number of Downloads is a metric that measures the total number of times a digital asset, such as an ebook or whitepaper, has been downloaded.
33. Quality Traffic
Quality Traffic is a metric that measures the number of visitors to a website that are considered high-quality or valuable to the business.
34. Cost Per Mile (CPM)
Cost Per Mile (CPM) is a metric that measures the cost of displaying an advertisement to 1,000 people. It is calculated by dividing the total cost of an advertising campaign by the number of impressions received, multiplied by 1,000.
35. Social Media Reach
Social Media Reach is a metric that measures the total number of people who have seen a social media post or advertisement.
36. Conversion to Sale Rate
Conversion to Sale Rate is a metric that measures the percentage of visitors to a website that make a purchase. It is calculated by dividing the number of sales by the number of visitors and multiplying by 100. A higher conversion to sale rate indicates that the website is effectively converting visitors into customers.
37. Cost Per Pageview (CPP)
Cost Per Pageview (CPP) is a metric that measures the cost of acquiring a single pageview on a website. It is calculated by dividing the total cost of a marketing campaign by the number of pageviews received. A lower CPP indicates that the campaign is more cost-effective in terms of acquiring website visitors.
38. Number of Subscribers
Number of Subscribers is a metric that measures the total number of people who have subscribed to a company’s newsletter, blog, or social media account. It is an important metric to track when it comes to understanding how many people are interested in a company’s content and want to stay updated on their latest offerings.
39. Cost Per Subscriber (CPS)
Cost Per Subscriber (CPS) is a metric that measures the cost of acquiring a single subscriber. It is calculated by dividing the total cost of a marketing campaign by the number of subscribers acquired. A lower CPS indicates that the campaign is more cost-effective in terms of acquiring subscribers.
40. New Visitor Rate
New Visitor Rate is a metric that measures the percentage of visitors to a website who are visiting for the first time. It is an important metric to track when it comes to understanding how well a website is doing in terms of attracting new visitors.
41. Cost Per View (CPV)
Cost Per View (CPV) is a metric that measures the cost of acquiring a single view on a video or advertisement. It is calculated by dividing the total cost of a marketing campaign by the number of views received. A lower CPV indicates that the campaign is more cost-effective in terms of acquiring views.
42. Time on Site
Time on Site is a metric that measures the average amount of time visitors spend on a website. It is an important metric to track when it comes to understanding how engaging a website is and how well it is retaining visitors.
43. Social Media Engagement
Social Media Engagement is a metric that measures the level of engagement with a company’s social media accounts, such as the number of likes, comments, shares, etc. It is an important metric to track when it comes to understanding how well a company’s social media presence is performing.
44. Page Likes
Page Likes is a metric that measures the total number of likes a company’s Facebook page has received. It is an important metric to track when it comes to understanding how well a company’s Facebook page is performing and how many people are interested in its content.
45. Number of Views
Number of Views is a metric that measures the total number of times a video or piece of content has been viewed. It is an important metric to track when it comes to understanding how many people are consuming a company’s content.
46. Cost Per Like (CPL)
Cost Per Like (CPL) is a metric that measures the cost of acquiring a single like on a social media post or advertisement. It is calculated by dividing the total cost of a marketing campaign by the number of likes received. A lower CPL indicates that the campaign is more cost-effective in terms of acquiring likes.
47. Video Views
Video Views is a metric that measures the total number of views a video has received. It is an important metric to track when it comes to understanding how many people are watching a company’s videos.
48. Channel-Specific Metrics
Channel-Specific Metrics are metrics that are specific to a particular marketing channel, such as social media or email marketing. These metrics can include things like the number of followers on a particular social media platform or the open rate of an email campaign.
49. Cost Per Video View (CPVV)
Cost Per Video View (CPVV) is a metric that measures the cost of acquiring a single view on a video. It is calculated by dividing the total cost of a marketing campaign by the number of views received.
50. Cost Per Acquisition of Mobile Users (CPAU)
Cost Per Acquisition of Mobile Users (CPAU) is a metric that measures the cost of acquiring a new mobile user. It is calculated by dividing the total cost of a marketing campaign by the number of mobile users acquired. A lower CPAU indicates that the campaign is more cost-effective and efficient in acquiring mobile users.
51. Cost Per Engagement of Mobile Users (CPEU)
Cost Per Engagement of Mobile Users (CPEU) is a metric that measures the cost of acquiring a specific engagement, such as a like, comment, or share, from mobile users. It is calculated by dividing the total cost of a marketing campaign by the number of mobile user engagements received. A lower CPEU indicates that the campaign is more cost-effective and efficient in acquiring mobile user engagements.
52. Cost Per Time Spent (CPTS)
Cost Per Time Spent (CPTS) is a metric that measures the cost of acquiring a specific amount of time spent on a website or mobile app by a user. It is calculated by dividing the total cost of a marketing campaign by the total amount of time spent by users. A lower CPTS indicates that the campaign is more cost-effective and efficient in acquiring user engagement.
53. Cost Per Impression (CPI)
Cost Per Impression (CPI) is a metric that measures the cost of displaying an advertisement to a single person. It is calculated by dividing the total cost of an advertising campaign by the number of impressions received. A lower CPI indicates that the campaign is more cost-effective in terms of reaching a larger audience.
54. Number of Followers
Number of Followers is a metric that measures the total number of people who are following a company or brand on a social media platform, such as Twitter or Instagram. It is an important metric to track when it comes to understanding how popular a company’s social media presence is and how many people are interested in its content.
55. Cost Per Followers (CPF)
Cost Per Followers (CPF) is a metric that measures the cost of acquiring a single follower on a social media platform. It is calculated by dividing the total cost of a marketing campaign by the number of followers acquired. A lower CPF indicates that the campaign is more cost-effective in terms of acquiring followers.
56. Number of Mentions
Number of Mentions is a metric that measures the total number of times a company or brand has been mentioned on a social media platform or in the news. It is an important metric to track when it comes to understanding how well a company’s reputation is and how much buzz it is generating.
57. Cost Per Mentions (CPM)
Cost Per Mentions (CPM) is a metric that measures the cost of acquiring a single mention on a social media platform or in the news. It is calculated by dividing the total cost of a marketing campaign by the number of mentions received. A lower CPM indicates that the campaign is more cost-effective in terms of generating buzz and mentions.
58. Number of Retweets
Number of Retweets is a metric that measures the total number of times a tweet has been retweeted. It is an important metric to track when it comes to understanding how viral a tweet is and how many people are interested in its content.
59. Cost Per Retweets (CPR)
Cost Per Retweet (CPR) is a metric that measures the cost of acquiring a single retweet on Twitter. It is calculated by dividing the total cost of a marketing campaign by the number of retweets received. A lower CPR indicates that the campaign is more cost-effective in terms of generating viral content.
60. Website Traffic
Website Traffic is a metric that measures the total number of visitors to a website. It is an important metric to track when it comes to understanding how many people are visiting a website and how well it is performing.
61. Cost Per Acquisition of Desktop Users (CPAD)
Cost Per Acquisition of Desktop Users (CPAD) is a metric that measures the cost of acquiring a new desktop user. It is calculated by dividing the total cost of a marketing campaign by the number of desktop users acquired. A lower CPAD indicates that the campaign is more cost-effective and efficient in acquiring desktop users.
62. Cost Per Engagement of Desktop Users (CPED)
Cost Per Engagement of Desktop Users (CPED) is a metric that measures the cost of acquiring a specific engagement, such as a like, comment, or share, from desktop users. It is calculated by dividing the total cost of a marketing campaign by the number of desktop user engagements received. A lower CPED indicates that the campaign is more cost-effective and efficient in acquiring desktop user engagements.
63. Cost Per Acquisition of Mobile App Users (CPAA)
Cost Per Acquisition of Mobile App Users (CPAA) is a metric that measures the cost of acquiring a new mobile app user. It is calculated by dividing the total cost of a marketing campaign by the number of mobile app users acquired. A lower CPAA indicates that the campaign is more cost-effective and efficient in acquiring mobile app users.
64. Cost Per Engagement of Mobile App Users (CPEA)
Cost Per Engagement of Mobile App Users (CPEA) is a metric that measures the cost of acquiring a specific engagement, such as a like, comment, or share, from mobile app users. It is calculated by dividing the total cost of a marketing campaign by the number of mobile app user engagements received. A lower CPEA indicates that the campaign is more cost-effective and efficient in acquiring mobile app user engagements.
65. Cost Per Acquisition of Mobile App Installs (CPAMI)
Cost Per Acquisition of Mobile App Installs (CPAMI) is a metric that measures the cost of acquiring a new mobile app installation. It is calculated by dividing the total cost of a marketing campaign by the number of mobile app installs received. A lower CPAMI indicates that the campaign is more cost-effective and efficient in acquiring mobile app installs.
66. Cost Per Engagement of Mobile App Installs (CPEI)
Cost Per Engagement of Mobile App Installs (CPEI) is a metric that measures the cost of acquiring a specific engagement, such as a like, comment, or share, from mobile app installs. It is calculated by dividing the total cost of a marketing campaign by the number of mobile app install engagements received. A lower CPEI indicates that the campaign is more cost-effective and efficient in acquiring mobile app install engagements.
67. Cost Per Acquisition of Video Views (CPAV)
Cost Per Acquisition of Video Views (CPAV) is a metric that measures the cost of acquiring a new video view. It is calculated by dividing the total cost of a marketing campaign by the number of video views received. A lower CPAV indicates that the campaign is more cost-effective and efficient in acquiring video views.
68. Cost Per Engagement of Video Views (CPEV)
Cost Per Engagement of Video Views (CPEV) is a metric that measures the cost of acquiring a specific engagement, such as a like, comment, or share, from video views. It is calculated by dividing the total cost of a marketing campaign by the number of video view engagements received. A lower CPEV indicates that the campaign is more cost-effective and efficient in acquiring video view engagements.
69. Cost Per Acquisition of Website Visitors (CPAW)
Cost Per Acquisition of Website Visitors (CPAW) is a metric that measures the cost of acquiring a new website visitor. It is calculated by dividing the total cost of a marketing campaign by the number of website visitors acquired. A lower CPAW indicates that the campaign is more cost-effective and efficient in acquiring website visitors.
70. Cost Per Engagement of Website Visitors (CPEW)
Cost Per Engagement of Website Visitors (CPEW) is a metric that measures the cost of acquiring a specific engagement, such as a like, comment, or share, from website visitors. It is calculated by dividing the total cost of a marketing campaign by the number of website visitor engagements received. A lower CPEW indicates that the campaign is more cost-effective and efficient in acquiring website visitor engagements.
71. Cost Per Acquisition of Search Engine Visitors (CPAS)
Cost Per Acquisition of Search Engine Visitors (CPAS) is a metric that measures the cost of acquiring a new search engine visitor. It is calculated by dividing the total cost of a marketing campaign by the number of search engine visitors acquired. A lower CPAS indicates that the campaign is more cost-effective and efficient in acquiring search engine visitors.
72. Cost Per Engagement of Search Engine Visitors (CPES)
Cost Per Engagement of Search Engine Visitors (CPES) is a metric that measures the cost of acquiring a specific engagement, such as a like, comment, or share, from search engine visitors. It is calculated by dividing the total cost of a marketing campaign by the number of search engine visitor engagements received. A lower CPES indicates that the campaign is more cost-effective and efficient in acquiring search engine visitor engagements.
73. Cost Per Acquisition of Email Subscribers (CPAE)
This metric calculates the cost of acquiring a new email subscriber. This can be done by dividing the total cost of the email marketing campaign by the number of new email subscribers obtained as a result of the campaign. This can include costs such as email service provider fees, email creation and design costs, and any other expenses incurred in the process of acquiring new email subscribers. By understanding the CPAE, businesses can determine the cost-effectiveness of their email marketing campaigns and make adjustments as needed to acquire new email subscribers at a lower cost.
74. Cost Per Engagement of Email Subscribers (CPEE)
This metric calculates the cost of getting an email subscriber to engage with an email, such as by opening or clicking through it. This can be done by dividing the total cost of the email marketing campaign by the number of email engagements (openings or clicks) resulting from the campaign. This allows businesses to understand how much it costs to get an email subscriber to engage with an email, and to make adjustments as needed to improve email engagement rates at a lower cost.
75. Cost Per Acquisition of Social Media Followers (CPASF)
This metric calculates the cost of acquiring a new social media follower. This can be done by dividing the total cost of the social media marketing campaign by the number of new social media followers obtained as a result of the campaign. This can include costs such as social media advertising, content creation, and other expenses incurred in the process of acquiring new social media followers. By understanding the CPASF, businesses can determine the cost-effectiveness of their social media campaigns and make adjustments as needed to acquire new social media followers at a lower cost.
76. Cost Per Engagement of Social Media Followers (CPESF)
This metric calculates the cost of getting a social media follower to engage with a post, such as by liking, commenting, or sharing it. This can be done by dividing the total cost of the social media marketing campaign by the number of social media engagements (likes, comments, shares) resulting from the campaign. This allows businesses to understand how much it costs to get a social media follower to engage with a post, and to make adjustments as needed to improve social media engagement rates at a lower cost.
77. Cost Per Acquisition of Paid Traffic (CPAP)
This metric calculates the cost of acquiring a new customer or visitor through paid advertising. This can be done by dividing the total cost of the paid advertising campaign by the number of new customers or visitors obtained as a result of the campaign. This can include costs such as pay-per-click advertising, display advertising, and other expenses incurred in the process of acquiring new customers or visitors through paid advertising. By understanding the CPAP, businesses can determine the cost-effectiveness of their paid advertising campaigns and make adjustments as needed to acquire new customers or visitors at a lower cost.
78. Cost Per Engagement of Paid Traffic (CPEP)
This metric calculates the cost of getting a visitor or customer obtained through paid advertising to engage with a website or product. This can be done by dividing the total cost of the paid advertising campaign by the number of engagements (clicks, form submissions, purchases) resulting from the campaign. This allows businesses to understand how much it costs to get a visitor or customer to engage with a website or product, and to make adjustments as needed to improve engagement rates at a lower cost.
79. Cost Per Acquisition of Organic Traffic (CPAO)
This metric calculates the cost of acquiring a new customer or visitor through organic means, such as through search engine optimization or content marketing. This can be done by dividing the total cost of the organic marketing campaign by the number of new customers or visitors obtained as a result of the campaign. This can include costs such as content creation, website optimization, and other expenses incurred in the process of acquiring new customers or visitors through organic means. By understanding the CPAO, businesses can determine the cost-effectiveness of their organic marketing campaigns and make adjustments as needed to acquire new customers or visitors at a lower cost.
80. Cost Per Engagement of Organic Traffic (CPEO)
This metric calculates the cost of getting a visitor or customer obtained through organic means to engage with a website or product. This can be done by dividing the total cost of the organic marketing campaign by the number of engagements (clicks, form submissions, purchases) resulting from the campaign. This allows businesses to understand how much it costs to get a visitor or customer to engage with a website or product through organic means, and to make adjustments as needed to improve engagement rates at a lower cost.
81. Cost Per Acquisition of Referral Traffic (CPAR)
This metric calculates the cost of acquiring a new customer or visitor through referral means, such as through word-of-mouth or referral marketing campaigns. This can be done by dividing the total cost of the referral marketing campaign by the number of new customers or visitors obtained as a result of the campaign. This can include costs such as referral bonuses, referral marketing software, and other expenses incurred in the process of acquiring new customers or visitors through referral means. By understanding the CPAR, businesses can determine the cost-effectiveness of their referral marketing campaigns and make adjustments as needed to acquire new customers or visitors at a lower cost.
82. Cost Per Engagement of Referral Traffic (CPER)
This metric calculates the cost of getting a visitor or customer obtained through referral means to engage with a website or product. This can be done by dividing the total cost of the referral marketing campaign by the number of engagements (clicks, form submissions, purchases) resulting from the campaign. This allows businesses to understand how much it costs to get a visitor or customer to engage with a website or product through referral means, and to make adjustments as needed to improve engagement rates at a lower cost.
83. Cost Per Acquisition of Display Ads (CPAD)
This metric calculates the cost of acquiring a new customer or visitor through display advertising. This can be done by dividing the total cost of the display advertising campaign by the number of new customers or visitors obtained as a result of the campaign. This can include costs such as display ad placement, display ad creation, and other expenses incurred in the process of acquiring new customers or visitors through display advertising. By understanding the CPAD, businesses can determine the cost-effectiveness of their display advertising campaigns and make adjustments as needed to acquire new customers or visitors at a lower cost.
84. Cost Per Engagement of Display Ads (CPED)
This metric calculates the cost of getting a visitor or customer obtained through display advertising to engage with a website or product. This can be done by dividing the total cost of the display advertising campaign by the number of engagements (clicks, form submissions, purchases) resulting from the campaign. This allows businesses to understand how much it costs to get a visitor or customer to engage with a website or product through display advertising, and to make adjustments as needed to improve engagement rates at a lower cost.
85. Cost Per Acquisition of Affiliate Traffic (CPAAT)
This metric calculates the cost of acquiring a new customer or visitor through affiliate marketing campaigns. This can be done by dividing the total cost of the affiliate marketing campaign by the number of new customers or visitors obtained as a result of the campaign. This can include costs such as affiliate commissions, affiliate marketing software, and other expenses incurred in the process of acquiring new customers or visitors through affiliate marketing. By understanding the CPAAT, businesses can determine the cost-effectiveness of their affiliate marketing campaigns and make adjustments as needed to acquire new customers or visitors at a lower cost.
86. Cost Per Engagement of Affiliate Traffic (CPEAT)
This metric calculates the cost of getting a visitor or customer obtained through affiliate marketing to engage with a website or product. This can be done by dividing the total cost of the affiliate marketing campaign by the number of engagements (clicks, form submissions, purchases) resulting from the campaign. This allows businesses to understand how much it costs to get a visitor or customer to engage with a website or product through affiliate marketing, and to make adjustments as needed to improve engagement rates at a lower cost.
87. Cost Per Acquisition of Native Ads (CPAN)
This metric calculates the cost of acquiring a new customer or visitor through native advertising campaigns. This can be done by dividing the total cost of the native advertising campaign by the number of new customers or visitors obtained as a result of the campaign. Native advertising is a form of online advertising where the ad is designed to blend in with the surrounding content, making it less intrusive and more likely to be seen as relevant by the viewer. By understanding the CPAN, businesses can determine the cost-effectiveness of their native advertising campaigns and make adjustments as needed to acquire new customers or visitors at a lower cost.
88. Cost Per Engagement of Native Ads (CPEN)
This metric calculates the cost of getting a visitor or customer obtained through native advertising to engage with a website or product. This can be done by dividing the total cost of the native advertising campaign by the number of engagements (clicks, form submissions, purchases) resulting from the campaign. This allows businesses to understand how much it costs to get a visitor or customer to engage with a website or product through native advertising, and to make adjustments as needed to improve engagement rates at a lower cost.
89. Cost Per Acquisition of Social Ads (CPASA)
This metric calculates the cost of acquiring a new customer or visitor through social media advertising campaigns. This can be done by dividing the total cost of the social media advertising campaign by the number of new customers or visitors obtained as a result of the campaign. This can include costs such as social media advertising fees, social media ad creation, and other expenses incurred in the process of acquiring new customers or visitors through social media advertising. By understanding the CPASA, businesses can determine the cost-effectiveness of their social media advertising campaigns and make adjustments as needed to acquire new customers or visitors at a lower cost.
90. Cost Per Engagement of Social Ads (CPESA)
Cost Per Engagement of Social Ads (CPESA) is a metric used to measure the cost of engaging with customers through social media advertising. It is calculated by dividing the total cost of the social media advertising campaign by the number of engagements (likes, shares, comments, clicks, etc.) generated by the campaign. This metric helps marketers understand the effectiveness of their social media advertising efforts in terms of engagement and can be used to optimize campaigns for better ROI.
For example, if a social media advertising campaign costs $1000 and generates 2000 likes, shares, and comments, the CPESA would be $0.50 (1000/2000). This metric is commonly used to evaluate the performance of social media campaigns, as it helps to understand the cost of getting engagement from the audience and compare it with other campaigns or industry standards.
CPESA is a crucial metric for social media advertising, as it allows marketers to understand the effectiveness of their campaigns in terms of engagement and can help to optimize campaigns for better ROI. It is important to note that CPESA should be considered along with other metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS) to get a complete picture of the performance of social media advertising campaigns.
91. Cost Per Acquisition of Search Ads (CPASA)
Cost Per Acquisition of Social Ads (CPASA) is the total cost of a social ad divided by the number of conversions or leads it has generated.
92. Cost Per Engagement of Search Ads (CPESA)
Cost Per Engagement of Search Ads (CPESA) is the total cost of a search ad divided by the number of engagements or interactions it has generated.
93. Cost Per Acquisition of Re-targeting Ads (CPAR)
Cost Per Acquisition of Re-targeting Ads (CPAR) is the total cost of a re-targeting ad divided by the number of conversions or leads it has generated.
94. Cost Per Engagement of Re-targeting Ads (CPER)
Cost Per Engagement of Re-targeting Ads (CPER) is the total cost of a re-targeting ad divided by the number of engagements or interactions it has generated.
95. Cost Per Acquisition of Mobile Ads (CPAM)
Cost Per Acquisition of Mobile Ads (CPAM) is the total cost of a mobile ad divided by the number of conversions or leads it has generated.
96. Cost Per Engagement of Mobile Ads (CPEM)
Cost Per Engagement of Mobile Ads (CPEM) is the total cost of a mobile ad divided by the number of engagements or interactions it has generated.
97. Cost Per Acquisition of Video Ads (CPAV)
Cost Per Acquisition of Video Ads (CPAV) is the total cost of a video ad divided by the number of conversions or leads it has generated.
98. Cost Per Engagement of Video Ads (CPEV)
Cost Per Engagement of Video Ads (CPEV) is the total cost of a video ad divided by the number of engagements or interactions it has generated.
99. Cost Per Acquisition of Email Ads (CPAEA)
Cost Per Acquisition of Email Ads (CPAEA) is the total cost of an email ad divided by the number of conversions or leads it has generated.
100. Cost Per Engagement of Email Ads (CPEEA)
Cost Per Engagement of Email Ads (CPEEA) is the total cost of an email ad divided by the number of engagements or interactions it has generated.
101. Cost Per Acquisition of Banner Ads (CPABA)
Cost Per Acquisition of Banner Ads (CPABA) is the total cost of a banner ad divided by the number of conversions or leads it has generated.
102. Cost Per Engagement of Banner Ads (CPEBA)
Cost Per Engagement of Banner Ads (CPEBA) is the total cost of a banner ad divided by the number of engagements or interactions it has generated.
103. Cost Per Acquisition of Pop-up Ads (CPAPU)
Cost Per Acquisition of Pop-up Ads (CPAPU) is the total cost of a pop-up ad divided by the number of conversions or leads it has generated.
104. Cost Per Engagement of Pop-up Ads (CPEPU)
Cost Per Engagement of Pop-up Ads (CPEPU) is the total cost of a pop-up ad divided by the number of engagements or interactions it has generated.
105. Cost Per Acquisition of Ad Retargeting (CPAR)
Cost Per Acquisition of Ad Retargeting (CPAR) is the total cost of an ad retargeting campaign divided by the number of conversions or leads it has generated.
106. Cost Per Engagement of Ad Retargeting (CPER)
Cost Per Engagement of Ad Retargeting (CPER) is the total cost of an ad retargeting campaign divided by the number of engagements or interactions it has generated.
107. Cost Per Acquisition of Remarketing Ads (CPARA)
Cost Per Acquisition of Remarketing Ads (CPARA) is the total cost of a remarketing ad divided by the number of conversions or leads it has generated.
108. Cost Per Engagement of Remarketing Ads (CPERA)
Cost Per Engagement of Remarketing Ads (CPERA) is the total cost of a remarketing ad divided by the number of engagements or interactions it has generated.
109. Cost Per Acquisition of PPC Ads (CPAPP)
Cost Per Acquisition of PPC Ads (CPAPP) is the total cost of a Pay-Per-Click (PPC) ad divided by the number of conversions or leads it has generated.
110. Cost Per Engagement of PPC Ads (CPEPP)
Cost Per Engagement of PPC Ads (CPEPP) is the total cost of a Pay-Per-Click (PPC) ad divided by the number of engagements or interactions it has generated.
111. Cost Per Acquisition of Social Media Ads (CPASMA)
Cost Per Acquisition of Social Media Ads (CPASMA) is the total cost of a social media ad divided by the number of conversions or leads it has generated.
112. Cost Per Engagement of Social Media Ads (CPESMA)
Cost Per Engagement of Social Media Ads (CPESMA) is the total cost of a social media ad divided by the number of engagements or interactions it has generated.
113. Cost Per Acquisition of Content Ads (CPACA)
Cost Per Acquisition of Content Ads (CPACA) is the total cost of a content ad divided by the number of conversions or leads it has generated.
114. Cost Per Engagement of Content Ads (CPECA)
Cost Per Engagement of Content Ads (CPECA) is the total cost of a content ad divided by the number of engagements or interactions it has generated.
115. Cost Per Acquisition of Influencer Ads (CPAIA)
Cost Per Acquisition of Influencer Ads (CPAIA) is the total cost of an influencer ad divided by the number of conversions or leads it has generated.
116. Cost Per Engagement of Influencer Ads (CPEIA)
Cost Per Engagement of Influencer Ads (CPEIA) is the total cost of an influencer ad divided by the number of engagements or interactions it has generated.
117. Cost Per Acquisition of Native Ads (CPANA)
Cost Per Acquisition of Native Ads (CPANA) is the total cost of a native ad divided by the number of conversions or leads it has generated.
118. Cost Per Engagement of Native Ads (CPENA)
Cost Per Engagement of Native Ads (CPENA) is the total cost of a native ad divided by the number of engagements or interactions it has generated.
119. Cost Per Acquisition of Native Video Ads (CPANVA)
Cost Per Acquisition of Native Video Ads (CPANVA) is the total cost of a native video ad divided by the number of conversions or leads it has generated.
120. Cost Per Engagement of Native Video Ads (CPENVA)
Cost Per Engagement of Native Video Ads (CPENVA) is the total cost of a native video ad divided by the number of engagements or interactions it has generated.
121. Cost Per Acquisition of In-app Ads (CPAPA)
Cost Per Acquisition of In-app Ads (CPAPA) is the total cost of an in-app ad divided by the number of conversions or leads it has generated.
122. Cost Per Engagement of In-app Ads (CPEPA)
Cost Per Engagement of In-app Ads (CPEPA) is the total cost of an in-app ad divided by the number of engagements or interactions it has generated.
123. Cost Per Acquisition of Online Ads (CPAOA)
Cost Per Acquisition of Online Ads (CPAOA) is the total cost of an online ad divided by the number of conversions or leads it has generated.
124. Cost Per Engagement of Online Ads (CPEOA
Cost Per Engagement of Online Ads (CPEOA) is the total cost of an online ad divided by the number of engagements or interactions it has generated.
125. Cost Per Acquisition of Out-Of-Home Ads (CPAOOH)
Cost Per Acquisition of Out-Of-Home Ads (CPAOOH) is the total cost of an out-of-home ad divided by the number of conversions or leads it has generated.
126. Cost Per Engagement of Out-Of-Home Ads (CPEOOH)
Cost Per Engagement of Out-Of-Home Ads (CPEOOH) is the total cost of an out-of-home ad divided by the number of engagements or interactions it has generated.
127. Cost Per Acquisition of Radio Ads (CPARA)
Cost Per Acquisition of Radio Ads (CPARA) is the total cost of a radio ad divided by the number of conversions or leads it has generated.
128. Cost Per Engagement of Radio Ads (CPERA)
Cost Per Engagement of Radio Ads (CPERA) is the total cost of a radio ad divided by the number of engagements or interactions it has generated.
129. Cost Per Acquisition of TV Ads (CPATV)
Cost Per Acquisition of TV Ads (CPATV) is the total cost of a TV ad divided by the number of conversions or leads it has generated.
130. Cost Per Engagement of TV Ads (CPETV)
Cost Per Engagement of TV Ads (CPETV) is the total cost of a TV ad divided by the number of engagements or interactions it has generated.
131. Cost Per Acquisition of Print Ads (CPAPA)
Cost Per Acquisition of Print Ads (CPAPA) is the total cost of a print ad divided by the number of conversions or leads it has generated.
132. Cost Per Engagement of Print Ads (CPEPA)
Cost Per Engagement of Print Ads (CPEPA) is the total cost of a print ad divided by the number of engagements or interactions it has generated.
133. Cost Per Acquisition of Direct Mail Ads (CPADM)
Cost Per Acquisition of Direct Mail Ads (CPADM) is the total cost of a direct mail ad divided by the number of conversions or leads it has generated.
134. Cost Per Engagement of Direct Mail Ads (CPEDM)
Cost Per Engagement of Direct Mail Ads (CPEDM) is the total cost of a direct mail ad divided by the number of engagements or interactions it has generated.
135. Cost Per Acquisition of Outdoor Ads (CPAOA)
This metric measures the cost of acquiring a new customer through outdoor advertising, such as billboards or transit ads. It is calculated by dividing the total cost of the outdoor advertising campaign by the number of new customers acquired through that campaign.
136. Cost Per Engagement of Outdoor Ads (CPEOA)
This metric measures the cost of engaging a consumer with an outdoor ad. Engagement can include actions such as visiting a website, calling a phone number, or visiting a store. It is calculated by dividing the total cost of the outdoor advertising campaign by the number of engagements generated by the campaign.
137. Cost Per Acquisition of Digital Ads (CPADA)
This metric measures the cost of acquiring a new customer through digital advertising, such as online display ads or social media ads. It is calculated by dividing the total cost of the digital advertising campaign by the number of new customers acquired through that campaign.
138. Cost Per Engagement of Digital Ads (CPEDA)
This metric measures the cost of engaging a consumer with a digital ad. Engagement can include actions such as clicking on the ad, visiting a website, or filling out a form. It is calculated by dividing the total cost of the digital advertising campaign by the number of engagements generated by the campaign.
139. Cost Per Acquisition of Display Network Ads (CPADN)
This metric measures the cost of acquiring a new customer through display network advertising, such as ads on websites in a network or apps. It is calculated by dividing the total cost of the display network advertising campaign by the number of new customers acquired through that campaign.
140. Cost Per Engagement of Display Network Ads (CPEDN)
This metric measures the cost of engaging a consumer with a display network ad. Engagement can include actions such as clicking on the ad, visiting a website, or filling out a form. It is calculated by dividing the total cost of the display network advertising campaign by the number of engagements generated by the campaign.
141. Cost Per Acquisition of Ad Network Ads (CPAAN)
This metric measures the cost of acquiring a new customer through advertising on a network of websites or apps. It is calculated by dividing the total cost of the ad network advertising campaign by the number of new customers acquired through that campaign.
142. Cost Per Engagement of Ad Network Ads (CPEAN)
This metric measures the cost of engaging a consumer with an ad on a network of websites or apps. Engagement can include actions such as clicking on the ad, visiting a website, or filling out a form. It is calculated by dividing the total cost of the ad network advertising campaign by the number of engagements generated by the campaign.
143. Cost Per Acquisition of Search Network Ads (CPASN)
This metric measures the cost of acquiring a new customer through search network advertising, such as ads on search engine results pages. It is calculated by dividing the total cost of the search network advertising campaign by the number of new customers acquired through that campaign.
144. Cost Per Engagement of Search Network Ads (CPESN)
This metric measures the cost of engaging a consumer with a search network ad. Engagement can include actions such as clicking on the ad, visiting a website, or filling out a form. It is calculated by dividing the total cost of the search network advertising campaign by the number of engagements generated by the campaign.
145. Cost Per Acquisition of Paid Search Ads (CPAPS)
This metric measures the cost of acquiring a new customer through paid search advertising, such as ads on search engine results pages that are paid for by the advertiser. It is calculated by dividing the total cost of the paid search advertising campaign by the number of new customers acquired through that campaign.
146. Cost Per Engagement of Paid Search Ads (CPEPS)
This metric measures the cost of engaging a consumer with a paid search ad. Engagement can include actions such as clicking on the ad, visiting a website, or filling out a form. It is calculated by dividing the total cost of the paid search advertising campaign by the number of engagements generated by the campaign.
147. Cost Per Acquisition of Social Network Ads (CPASNA)
This metric measures the cost of acquiring a new customer through social network advertising, such as ads on platforms like Facebook, Instagram, or Twitter. It is calculated by dividing the total cost of the social network advertising campaign by the number of new customers acquired through that campaign.
148. Cost Per Engagement of Social Network Ads (CPESNA)
This metric measures the cost of engaging a consumer with a social network ad. Engagement can include actions such as clicking on the ad, visiting a website, or filling out a form. It is calculated by dividing the total cost of the social network advertising campaign by the number of engagements generated by the campaign.
149. Cost Per Acquisition of Retargeting Ads (CPARA)
Cost Per Acquisition of Retargeting Ads (CPARA) is a metric used to measure the cost of acquiring a new customer through retargeting ads. It is calculated by dividing the total cost of the retargeting campaign by the number of new customers acquired as a result of the campaign. This metric helps marketers understand the effectiveness of their retargeting efforts in terms of the cost of acquiring new customers, and can be used to optimize campaigns for better ROI.
150. Cost Per Engagement of Retargeting Ads (CPERA)
Cost Per Engagement of Retargeting Ads (CPERA) is a metric used to measure the cost of engaging with customers through retargeting ads. It is calculated by dividing the total cost of the retargeting campaign by the number of engagements (clicks, views, etc.) generated by the campaign. This metric helps marketers understand the effectiveness of their retargeting efforts in terms of engagement and can be used to optimize campaigns for better ROI.
What are marketing metrics?
Marketing metrics are quantitative measurements used to evaluate the performance and effectiveness of marketing campaigns and strategies. These metrics can be used to track various aspects of a marketing campaign, such as reach, engagement, conversions, and ROI.
They provide data and insights that help marketers understand how their campaigns are performing and make informed decisions about how to optimize them for better results. Examples of marketing metrics include website traffic, conversion rates, click-through rates, return on ad spend, customer lifetime value, and many more.
Why are marketing metrics important?
Marketing metrics are important for several reasons:
- Measurement and Evaluation: Marketing metrics provide a way to measure and evaluate the performance of marketing campaigns and strategies. They allow marketers to track progress and identify areas for improvement.
- Data-Driven Decision Making: By providing data and insights, marketing metrics enable marketers to make data-driven decisions about how to optimize their campaigns and strategies.
- Budget Management: Marketing metrics can help marketers understand the return on investment (ROI) of their campaigns, which can be used to optimize budget allocation and improve overall financial performance.
- Benchmarking: Marketing metrics can be used to benchmark performance against industry standards or internal goals, which helps identify areas where improvement is needed and where best practices are being used.
- Communication: Marketing metrics can be used to communicate the performance of marketing campaigns to stakeholders and management, which helps to demonstrate the value of marketing efforts.
Overall, marketing metrics are important because they provide a way to measure and evaluate marketing performance, help make data-driven decisions, optimize budget allocation, benchmark performance and communicate performance effectively with stakeholders.
