Optimizing content according to the search engine’s requirements is very important.
If you want to see your website or blog ranking on the top search results, you must ensure that your content is quality, unique, and SEO-friendly. However, if you have no idea about search engine optimization or don’t know how to create SEO-optimized content, you must read this guide. This post has mentioned some of the simplest yet most helpful tips to help you write SEO-optimized content.
Following the tips below, you can easily take your site to the top quickly.
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Expert Tried and Tested Tips to Create SEO-Friendly Content
SEO ranking factors and rules keep on changing, so it can be hard for a beginner to focus on every minor change.
Here in this section, we have mentioned Google‘s five static and most important ranking factors.
1. Know About the Search Intention of Your Target Audience
The most important thing you need to know before writing is what your target audience is searching for. If you don’t know your target audience or their search intention, there is no way you can create SEO-friendly content.
Audience research is very important for creating SEO-friendly content.
You need to know what age group your audience is, their income bracket, what they hate, what they like, what they want to do in their free time, etc.
You can use online tools like BuzzSumo for audience research.
Once you know your audience and their search intention, you can easily find the most relevant keywords.
An important thing you need to know is that Google will always rank your content on the top search results if it satisfies the queries and intent of your audience.
2. Carry Out Detailed Keyword Research and Find the Right Ones
You might have heard that keywords have lost their value in the past.
But you must know that this statement is not true in reality. Google still considers keywords one of a website’s top ranking factors.
In addition, you must know that keywords are the only elements that help the search engine understand what your site or content is about.
Without keywords, it would be impossible for you to index your content.
You must be very careful when choosing keywords, as Google would not tolerate irrelevancy or excessive use.
At the time of keyword research, you have to consider these things:
- Search volume of the keyword
- Search intention behind keywords
- Relevance of keywords with your target niche
- Competition
SEO experts recommend that today you should focus on using long-tail keywords instead of short ones as there is less competition on them and there is a better chance of ranking higher on them.
You can use online keyword research tools like Google keyword planner or answer the public to find the right keywords.
3. Always Structure Your Content with Headings and Subheadings
One of the top attributes of SEO friendly content is its proper structure, which makes it digestible.
Google will always put your content on the top results over your competitors if you have used relevant, unique, and better headings.
When writing SEO-friendly content, you must focus on structuring it most professionally.
Therefore, your draft must always be divided into three main sections: introduction, main body, and conclusion. Furthermore, the content body should have multiple headings, subheadings, and bullet points. Adding these elements would help you increase the readability of your posts.
You must know that today the attention span of the audience coming on the web is very short. Users are not interested in reading large chunks of boring text. Adding headings and subheadings would help you divide your draft into small paragraphs and inform the reader about the content they would find in the main body.
This would help you increase your site’s engagement rate and user experience.
Today you have access to free online headline analyzer tools which can help you add the most relevant and catchy headings to your content.
Don’t forget to add your target keywords in the headings tags, as they are more visible to the search engine in headings rather than in the body!
4. Use Relevant, Unique, and SEO Optimized Images Along with Text
As we told you earlier today, the audience’s attention span on the web is less than three to four seconds. This means you don’t have more than three seconds to win the attention of traffic coming to your site. Therefore, the search engine would only rank your site on the top results if it has a good engagement rate.
Images can help you with this!
Websites having a combination of both visual and textual content would always rank higher than those only having text. Images can provide more context to your textual content and make it more attractive. You must always go for unique images to increase user engagement and experience simultaneously.
Today you have online tools like Canva to create unique info graphics, banners, logos, and cover photos.
The images you add to your content must be optimized according to the instructions of the search engine. It is best to:
- Use JPG or PNG format
- Compress the size of an image
- Add captions to give context
- Add keywords in ALT text
Images on your site can increase your chances of ranking at the top by more than 50%!
5. Check Content for Plagiarism; Rephrase & Remove All Duplicates
Plagiarized content is a big red flag for search engines.
If your content is plagiarized, it will never rank on the top search results.
SEO-friendly content is unique, so every time you publish content on your site or blog you need to make sure that it doesn’t have any duplication in it.
Today you can use an online plagiarism checker tool to scan and check your content for similarities. Modern plagiarism checker tools use AI-powered algorithms, which is why their results are quite accurate. For example, the plagiarism scanner would highlight all duplicate/similar text in red! Before you add text, you need to rephrase or remove duplicate text.
Sometimes it can be difficult to manually remove plagiarism; in these situations, you can take help from a reliable paraphrase tool.
Here we have mentioned some of the top ones:
This paraphrasing tool is very easy to use and reliable for removing plagiarism.
All you have to do is paste the duplicate text in the input box of the tool, select the ‘SEO’ mode, and click on the “Paraphrase” button.
The paraphraser would use ENL and modern algorithms to rewrite the text in a different way. Using the SEO mode would ensure that the original context or keywords are not compromised. The paraphrased text would appear in the output box from where you can easily export it.
The paraphrased text is not only unique but of the highest quality!
This sentence rephraser is another powerful utility that can help you get rid of duplicate content.
The working procedure of the tool is quite similar to that of the previous one.
While using this paraphrasing tool, you have to use the “Blog” mode so that keywords are not compromised in the rephrasing process.
Rephraser.co can easily reproduce the duplicate text in new words and sentences.
The free version is enough for removing large chunks of plagiarism.
Paraphrase- EditPad.org
The text rewriter by editpad.org is another option you can use to remove plagiarism from your content. Just enter text in the input box and click on the “Rewrite it” button. The tool would change words with synonyms and adjust sentence structure.
It is a reliable tool for getting rid of a small percentage of duplication. These are the top three helpful tools that can help you publish unique content on your site.
By following the aforementioned tips and resources, you can easily create SEO-friendly content and take the top position in the search results!
