Video, motion picture and film have quickly become the most powerful and effective method of marketing companies, products and services online. The phenomenon is called video marketing and simply involves the use of video in marketing campaigns online.
More and more people and companies are using video as a way to reach their potential customers, to build a brand, to attract more customers and to sell more. And looking at the statistics of video marketing clearly shows the exceptional benefits that video marketing has to offer.
Video is extremely popular on social media and companies that invest in moving images and video simply have a better chance of reaching their target audience.
Below, we take a look at some of the most interesting and important quotes about video marketing from influential individuals, marketing experts, and industry leaders. Not only can these quotes be inspiring, but they can also be extremely valuable in giving you information about video marketing and how you can leverage it in your marketing activites.
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Best quotes about Video Marketing
1. “Video marketing is a powerful means for promoting anything you want online, whether it’s a product, service, opt-in form, website, blog, etc. …Videos are now an expected component of any website.”
– AnimosityPierre
2. “The sheer cost of video production has come down to a point where there are no barriers to entry. Buyers have devices that can play videos with them at all times… [and] are engaging in 100% more information year-over-year before they make a buying decision.”
– Joe Pulizzi
3. “Humans are incredibly visual and powerful, moving images help us find meaning… [and] video helps capture and contextualize the world around us.”
– Dan Patterson
4. “Including videos on text-based content makes the content look more comprehensive, and this aspect makes it more appealing to readers, which increases the probability of having the content shared.”
– Jason Acidre
5. “Social media sites and video go hand-in-hand, and most sites encourage video posting and sharing. The viral video opportunities are endless when you use the right strategies to create and post your videos online.”
– Amy Porterfield
6. “Nothing says ‘yawn’ more than an interminable text-based email or 50-slide attachment. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention and make your company or offer more memorable.”
– Andy Zimmerman
7. “The play button is the most compelling call-to-action on the web.”
-Michael Litt
8. “Online video is the Swiss army knife of internet marketing. It really can be used all over the customer lifecycle, whether it’s customer service, marketing, or even recruitment.”
-Mark Robertson
9. “Business decision-makers love online video because it gives them the most amount of information in the shortest amount of time.”
-Robert Weiss
10. “The beauty is that, as companies get better and better with video, they’re also making sales in the process. This is what smart business and marketing are all about.”
-Marcus Sheridan
11. “Video allows us to tell the great stories of our customers, rather than our own. Great marketing starts with great stories. Be unique, inspire, and connect.”
-Bo Dietrick
12. “Clickthroughs on a video are often much higher than a standard website listing on the front page of Google. If you see a video in the Google results… it stands out a lot more than a regular website listing does, so it tends to attract more clicks.”
-Matt Carter
13. “No matter what you do, your job is to tell your story”
-Gary Vaynerchuck
14. “The amount of information contained in one single frame can take 3 pages to describe. The feeling, the colors, the message is seen immediately. It is a known fact that people engage more when they watch a video and tend to stay watching it. They are also happy to pass it along. Video informs and entertains people and, good or bad, today most people prefer to watch a video rather than read a page of text”
-Lisa Lubin
15. “How can you build a house without a blueprint? The answer is: you can’t. In the same way, a video without a storyboard is like a house without a foundation”
-Han Lung
16. “We’re operating in a world where one good video can lead to a massive social following; where a massive social following can drive programming decisions; and where programming can be dynamically created by a user or an advertiser.”
-Mike Henry
17. “Marketing is no longer about the stuff that you make, but about the stories you tell”
-Seth Godin
18. “Humor, where appropriate, is a great addition to your video… So embrace the personality of your product, and let it shine through”
-Adam Hayes
19. “Film provides an opportunity to marry the power of ideas with the power of images”
-Steven Bochco
20. “Content is king.”
–Bill Gates
21. “What really decides consumers to buy or not to buy is the content of your advertising, not its form.”
–David Ogilvy
22. “Either write something worth reading or do something worth writing about”
–Benjamin Franklin
23. “You can’t sell anything if you can’t tell anything.”
–Beth Comstock
24. “Stop selling. Start Helping.”
–Zig Ziglar
25. “99% of people don’t market in the year that we actually live in”
-Gary Vaynerchuck
26. “Good content should be at the heart of your strategy, but it is equally important to keep the display contect of that content in mind as well”
-Tim Frick
27. “Authenticity, honesty, and personal voice underlie much of what’s successful on the web”
-Rick Levine
28. “I think Facebook, Twitter, and YouTube are the cornerstones of any social media strategy”
-Chad Hurley
29. “You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and aluable and then publishing it online for free”
-David Meerman Scott
30. “Many of us have become more comfortable learning visually. Delivering information on a product, service or company through video can help to keep your audience’s attention longer and make what you have to say more easily understood.”
– Savannah Stewart
31. “Stop thinking of ‘video marketing’ as this separate entity that is optional for your business. Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts.”
– James Wedmore
32. “Video can seem like just another challenge to overcome, but I see a major increase in my business and brand awareness, all from the power of video.”
– Lewis Howes
33. “The beauty is [that] as companies get better and better with video, they’re also making sales in the process. This is what smart business and marketing is all about.”
– Marcus Sheridan
34. “Videos can attract a different audience, one that might not want to take the time to read a white paper or an article.”
– Brick Marketing
35. “Click-throughs on a video are often much higher than a standard website listing on the front page of Google. If you see a video in the Google results… it stands out a lot more than a regular website listing does, so [it] tends to attract more clicks.”
– Matt Carter
36. “When you engage with your fans on Twitter and Facebook, it makes them all the more likely to notice when you have a new video up… and share it with their friends.”
– Megan O’Neill
37. “Video Marketing solidifies your online presence whilst building deep and meaningful relationships with your customers. It adds a personal touch to your brand whilst increasing your conversions!”
– Lilach Bullock
38. “Video marketing is the most effective way for you to get someone’s attention and engage them for a substantial period of time. Keeping someone engaged is the best and quickest way to gain their trust. Gaining trust is the only way to convert your audience into happy, long-term clients/customers/subscribers.”
– David Grimes
39. “Imparting information comes at a higher speed with the use of images than through text. Video shines in this arena – the perfect sales pitch sound bytes are scripted, created once and repeatedly indefinitely.”
– Reel Marketer
40. “More than 150 million people view videos online every year, most of them ripe to hear your business’s pitch if you produce and market your video effectively.”
– Vern Marker
41. “The beauty of developing a video marketing plan is that you are making it easier for the viewer to be exposed to the information you are trying to communicate.”
– Chris Sandoval
42. “There is something about video marketing that helps it stay apart from the other online marketing tactics. When done correctly, all you need is one video marketing campaign to build up highly targeted traffic for a really long time.”
– Carey Lowe
43. “Business decision makers love online video because it gives them the most amount of information in the shortest amount of time.”
– Robert Weiss
44. “Video marketing is, without a doubt, one of the biggest reasons I’ve been able to create a multiple six-figure business online.”
– Katie Freiling
45. “It’s not what you upload, it’s the strategy with which you upload. Kind of an update on the Hollywood adage, ‘It’s not what you know, it’s who you know.”
– Will Keena
46. “People expect a request for them to take some action … Yet still, B2Bs avoid CTAs like they carry the bubonic plague or something.”
– Neil Patel
47. “As you’ve noticed, people don’t want to be sold. What people do want is news and information about the things they care about.”
– Larry Weber
48. “Using video to connect with a prospect is so much more than a cold call. It humanizes the selling process.”
– Jill Rowley
49. “Video probably stumps people more than any other type of content, especially if they think they have to come on camera. But there are so many wonderful ways to create video without having to do to-camera pieces”
– Mari Smith
50. “Create videos with a distinct purpose. Anticipate your ideal consumer’s needs and create content to address those needs.”
-Brian Rotsztein
51. “Content comes in many forms; we tend to think of written content when the term is used, but the reality is, video and image content can be more useful when it comes to influencing search and social results.”
– Debra Mastaler
