Prowly is an all-in-one public relations (PR) and media relations platform that helps businesses and organizations streamline their PR efforts. The platform offers a range of features, including a media database, online newsroom, email campaigns, CRM integrations, and analytics, all designed to help businesses better manage their media outreach and track the impact of their PR efforts.
The purpose of this review is to provide an in-depth analysis of Prowly’s features, usability, pricing, customer support, and comparison with other PR platforms. By the end of this review, readers will have a better understanding of whether Prowly is the right PR platform for their needs, and how it stacks up against other similar solutions in the market.
In this review, we will first provide an overview of Prowly’s features, including its media database, online newsroom, email campaigns, CRM integrations, and analytics. We will then evaluate the platform’s ease of use, including its user interface, onboarding process, and integration with other tools.
We will also analyze Prowly’s pricing options, including its plan options, cost, and value for money. We will discuss the pros and cons of the platform, including its comprehensive features, user-friendly interface, and limitations such as limited media coverage and lack of advanced customization options.
Next, we will evaluate Prowly’s customer support, including its availability, responsiveness, and quality of support. Finally, we will compare Prowly with other similar PR platforms in terms of its advantages, comparison with similar platforms, and differentiation from other platforms.
Overall, this review will provide a comprehensive evaluation of Prowly, including its strengths and weaknesses, to help businesses make an informed decision about whether this platform is the right fit for their PR needs.
Features of Prowly
Prowly offers a range of features that can help businesses and organizations streamline their PR efforts. Here are some of the key features of Prowly:
Media database
Prowly’s media database includes over 1 million journalists and media outlets worldwide, covering a variety of industries and regions. Users can search and filter the database based on criteria such as location, topic, language, and media type, to identify relevant media contacts for their PR campaigns.
Online newsroom
Prowly’s online newsroom allows businesses to create and customize their own press room, where they can publish press releases, media coverage, images, videos, and other multimedia content. The newsroom is optimized for search engines (SEO), making it easier for journalists and bloggers to discover and cover the organization’s news and content.
Email campaigns
Prowly’s email campaigns feature allows businesses to create and send personalized email pitches and press releases to their media contacts. Users can design and customize their emails using a range of templates and drag-and-drop editors, and can track the performance of their campaigns through analytics such as open rates, click-through rates, and bounce rates.
CRM integrations
Prowly integrates with a range of CRM platforms, including Salesforce, HubSpot, and Pipedrive, allowing businesses to streamline their PR and sales processes. Users can sync their media interactions with their CRM system, and use the data to better understand their media relations and track the ROI of their PR efforts.
Analytics
Prowly’s analytics feature allows businesses to track and analyze the impact of their PR efforts in real-time. Users can track metrics such as media coverage, social media mentions, and website traffic, and generate customizable reports to share with their team and stakeholders.
Overall, Prowly’s all-in-one platform offers a range of features that can help businesses manage their media outreach and track the impact of their PR efforts. Whether it’s building media relationships, creating a newsroom, sending email pitches, integrating with CRM platforms, or analyzing PR data, Prowly offers a comprehensive solution for businesses looking to streamline their PR processes.
Social media management
Prowly offers robust social media management features that allow users to create, schedule, and publish posts on various social media platforms, including Facebook, Twitter, and LinkedIn. This feature can help users to amplify their message and increase their brand visibility across multiple channels.
With Prowly’s social media management tools, users can create social media posts and schedule them for publication at the optimal time for maximum impact. This allows users to automate their social media outreach efforts, freeing up time to focus on other PR and marketing tasks.
In addition to scheduling posts, Prowly’s social media management tools allow users to monitor social media activity, track engagement, and analyze performance metrics. This feature can help users to identify the most effective social media strategies and adjust their campaigns accordingly.
Moreover, Prowly’s social media management features are integrated with its other PR tools, such as media database and email campaigns. This allows users to seamlessly integrate their social media efforts into their broader PR strategy, ensuring a consistent message across all channels.
Finally, Prowly’s social media management tools are designed with user-friendliness in mind, with an intuitive interface and easy-to-use features that require no technical expertise. This makes it easy for even novice users to create and publish effective social media campaigns that drive engagement and boost brand awareness.
AI-powered recommendations
Prowly’s AI-powered recommendation engine is one of its most innovative features, providing users with valuable insights and recommendations that can help them to improve their PR and marketing campaigns.
The recommendation engine uses machine learning algorithms to analyze data from various sources, including media coverage, social media activity, and website traffic. It then generates recommendations based on this data, helping users to identify opportunities to increase their brand visibility, reach new audiences, and improve their overall PR and marketing efforts.
For example, the recommendation engine may suggest specific media outlets or journalists to target based on past performance, or recommend changes to a user’s website content to improve search engine rankings. It may also provide insights into the optimal timing and frequency of social media posts or email campaigns based on user engagement and response rates.
One of the key advantages of Prowly’s AI-powered recommendations is that they are personalized to each user’s unique needs and goals. The recommendation engine takes into account factors such as industry, target audience, and campaign objectives to provide tailored advice that is relevant and actionable.
Collaboration tools
Prowly’s collaboration tools are designed to streamline communication and workflow between team members, clients, and external stakeholders, making it easier to manage PR and marketing campaigns effectively.
One of the key features of Prowly’s collaboration tools is the ability to assign and track tasks within the platform. Users can create and assign tasks to team members, set deadlines and priorities, and track progress in real-time. This ensures that everyone is on the same page and that tasks are completed on time and to a high standard.
Another important collaboration feature is the ability to share content and media lists with team members and external stakeholders. Prowly’s media lists can be customized and segmented to ensure that the right people receive the right content, while the platform’s built-in analytics provide valuable insights into how each media contact is engaging with the content.
Prowly also offers a range of communication tools to facilitate collaboration, including in-app messaging and email integration. These tools enable team members to communicate and share ideas without having to switch between different platforms or apps, streamlining the communication process and improving productivity.
Ease of Use
One of the key considerations when evaluating any PR platform is ease of use. Here, we’ll take a look at how easy Prowly is to use, including its user interface, onboarding process, and integration with other tools.
User Interface
Prowly’s user interface is clean, modern, and intuitive. The platform is organized into four main sections – media database, newsroom, email campaigns, and analytics – each accessible via a navigation bar at the top of the screen. The layout is easy to understand, and the platform’s drag-and-drop editors make it easy to create and customize content.
Onboarding Process
Prowly’s onboarding process is straightforward and user-friendly. New users are prompted to set up their profile and connect their social media accounts, and are then guided through the process of creating a newsroom and adding media contacts. The platform also offers a range of tutorials and resources to help users get up to speed quickly.
Integration with Other Tools
Prowly integrates with a range of other tools, including CRM platforms, social media management tools, and marketing automation tools. This makes it easy to incorporate Prowly into existing workflows and ensures that users can get the most out of the platform’s features.
Pros
Prowly offers a range of benefits for businesses looking to streamline their PR processes. Here are some of the key pros of using Prowly:
Comprehensive Platform
Prowly is an all-in-one PR platform, offering a range of features to manage media outreach, create a newsroom, send email pitches, integrate with CRM platforms, and analyze PR data. This comprehensive approach can help businesses save time and effort by centralizing their PR activities in one platform.
Media Database
Prowly’s media database is one of the platform’s standout features. With over 1 million journalists and media outlets worldwide, businesses can identify relevant media contacts for their campaigns and reach out to them directly from the platform.
Customizable Newsroom
Prowly’s newsroom feature allows businesses to create and customize their own online press room. The newsroom is optimized for search engines, making it easier for journalists and bloggers to find and cover the organization’s news and content.
Personalized Email Campaigns
Prowly’s email campaigns feature allows businesses to create and send personalized email pitches and press releases to their media contacts. The platform’s drag-and-drop editors and customizable templates make it easy to design and send professional-looking emails.
Real-time Analytics
Prowly’s analytics feature provides real-time data on media coverage, social media mentions, and website traffic, allowing businesses to track the impact of their PR efforts and make data-driven decisions.
Excellent Customer Support
Prowly’s customer support team is highly responsive and knowledgeable. Users can reach out to the team via email, live chat, or phone, and can expect a prompt and helpful response.
Cons
While Prowly offers a range of benefits for businesses, there are also a few potential downsides to consider. Here are some of the cons of using Prowly:
Limited Integration with Social Media Platforms
While Prowly integrates with a range of other tools, its integration with social media platforms is somewhat limited. Users can connect their social media accounts to the platform, but there are fewer features for social media management compared to dedicated social media management tools.
Limited Analytics Features
While Prowly’s analytics feature provides real-time data on media coverage, social media mentions, and website traffic, some users may find the analytics features to be somewhat limited. There are fewer data visualization options compared to dedicated analytics platforms, and some users may wish for more in-depth analysis of their PR data.
Pricing
Prowly’s pricing can be a potential drawback for some businesses. While the platform offers a range of features and benefits, its pricing may be outside the budget of smaller businesses or those just starting out in PR.
Learning Curve
While Prowly is generally easy to use, there may be a learning curve for some users. The platform offers a range of features and tools, and some users may need time to become familiar with all of its capabilities.
While Prowly offers a range of benefits for businesses looking to streamline their PR processes, there are also some potential downsides to consider. Its limited integration with social media platforms, limited analytics features, pricing, and learning curve may not be the best fit for every business.
Customer Support
Customer support is an important consideration when evaluating any PR platform. Here, we’ll take a closer look at Prowly’s customer support offerings, including its support channels, response times, and quality of service.
Support Channels
Prowly offers several channels for customer support, including email, live chat, and phone support. Users can also access a range of resources, including tutorials, webinars, and a knowledge base, to help them get the most out of the platform.
Response Times
Prowly’s customer support team is highly responsive, with users reporting prompt and helpful responses to their queries. Users can expect a response to their email or chat inquiries within a few hours, and phone support is available during business hours.
Quality of Service
Users praise Prowly’s customer support team for their knowledge and professionalism. The team is able to answer a range of questions about the platform’s features and provide guidance on best practices for PR activities.
Additional Support Services
Prowly also offers additional support services, including content creation and distribution services, media monitoring, and crisis management services. These services can be particularly useful for businesses looking to outsource some of their PR activities or supplement their in-house PR capabilities.
Comparison with other PR platforms
Prowly is a comprehensive public relations (PR) platform that offers an all-in-one solution for media outreach, online newsroom, email campaigns, CRM integrations, and analytics. While there are several PR platforms available in the market, Prowly stands out for its unique features, user-friendly interface, and efficient workflow.
Advantages over Other Platforms
Compared to other PR platforms, Prowly offers a number of advantages. Firstly, Prowly’s media database includes a wide range of media outlets, including journalists, bloggers, and influencers, making it easier to find and reach out to the right contacts. Additionally, Prowly’s online newsroom is highly customizable, offering a range of design templates and multimedia support options to help businesses create a professional and engaging online presence. Prowly’s email campaigns are also highly customizable, with advanced personalization options and automated follow-ups and reminders.
Furthermore, Prowly’s analytics tools provide real-time tracking and customizable reporting, allowing businesses to make data-driven decisions and measure the effectiveness of their PR campaigns. Finally, Prowly’s CRM integrations enable businesses to streamline their communication and track media interactions more efficiently.
Comparison with Similar Platforms
When compared with other similar PR platforms, Prowly offers several unique features that set it apart. For example, Prowly’s media database includes a wide range of media outlets from around the world, making it easier to reach out to journalists and influencers in different regions. Additionally, Prowly’s online newsroom is highly customizable, offering businesses a range of design templates and multimedia support options to help them create a professional and engaging online presence.
Prowly’s email campaigns are also highly customizable, with advanced personalization options and automated follow-ups and reminders. Prowly’s analytics tools are another key differentiator, providing businesses with real-time tracking and customizable reporting. Finally, Prowly’s CRM integrations enable businesses to streamline their communication and track media interactions more efficiently.
Cost Comparison
While Prowly may be more expensive than some of its competitors, the platform’s comprehensive features, user-friendly interface, and efficient workflow make it a valuable investment for businesses. Prowly offers a range of pricing plans to suit different needs and budgets, with customizable options available for larger organizations.
Differentiation from Other Platforms
Prowly’s unique features, user-friendly interface, and efficient workflow set it apart from other PR platforms in the market. Prowly’s media database, online newsroom, email campaigns, CRM integrations, and analytics tools all work together seamlessly, providing businesses with a comprehensive solution for their PR needs. Additionally, Prowly’s focus on customization and real-time tracking enables businesses to create and measure the effectiveness of their PR campaigns more efficiently. Finally, Prowly’s CRM integrations enable businesses to streamline their communication and track media interactions more effectively, making it a valuable investment for any organization looking to improve its PR strategy.
Prowly pricing
Prowly is a comprehensive all-in-one PR software platform that offers different pricing plans to cater to various business needs. With Prowly, users can start for free and upgrade to a paid plan when they are ready.
Here is a breakdown of Prowly’s pricing options:
Free Trial: Users can start with a free 7-day trial without providing any credit card details. This trial period allows users to test out Prowly’s features and functionalities before committing to a paid plan.
Billing Options: Once users decide to purchase a plan, they can choose between two billing options: monthly or annually. Choosing the annual billing option can save up to 30% on the total cost of the plan.
Essential Bundle: This plan is perfect for freelancers and small-medium businesses that require basic PR activities. The Essential Bundle costs $293 per month and includes the following features:
- Media Database: Access to over 1 million contacts.
- Media Database Contacts: Users can reach out to up to 1,000 media database contacts.
- Email Campaigns: Users can send, schedule and analyze up to 3,000 emails per month.
- Online Media Monitoring: Users can track online media mentions from 5 search queries.
- Coverage Reports: Users can create and share coverage reports.
- Users: 2
Professional Bundle: This plan is suitable for agencies and in-house PR teams focused on strategy, analytics, collaboration, and reporting. The Professional Bundle costs $393 per month and includes the following features:
- Media Database: Access to over 1 million contacts.
- Media Database Contacts: Users can reach out to up to 3,000 media database contacts.
- Email Campaigns: Users can send, schedule and analyze up to 15,000 emails per month.
- Online Media Monitoring: Users can track online media mentions from 5 search queries.
- Coverage Reports: Users can create and share coverage reports.
- Users: 5
Agency Starter: This plan is best for small PR agencies to manage all client PR activities with one tool and grow bigger. The pricing and features of this plan are not publicly disclosed, and users must apply for it to receive more information.
Agency Plus: This plan is made for mid-size PR agencies to keep all of a client’s data in one place while scaling a business. The pricing and features of this plan are not publicly disclosed, and users must apply for it to receive more information.
Conclusion
In conclusion, Prowly is an all-in-one PR and communications platform that offers a comprehensive set of features for media outreach, content creation, email campaigns, and analytics. Its user-friendly interface and efficient workflow make it a valuable tool for businesses and organizations of all sizes.
Prowly’s media database includes a wide range of media outlets with search and filtering options that allow users to easily target their outreach efforts. The online newsroom customization options and SEO features make it easy to create a professional and searchable press room for businesses.
The platform’s email campaigns feature allows users to design and personalize their email content and track their performance, while also providing automated follow-ups and reminders for efficient outreach. The integration with CRM platforms streamlines communication and efficient tracking of media interactions.
While there are some limitations with Prowly’s media coverage, pricing for larger organizations, and advanced customization options, its benefits far outweigh its drawbacks. Prowly’s customer support is reliable and responsive, providing excellent support resources to ensure a smooth experience for its users.
In comparison to other PR platforms, Prowly offers a comprehensive feature set that caters to the needs of businesses of all sizes. Its pricing is competitive and offers value for money, making it a great option for companies looking for an all-in-one PR solution. Overall, Prowly is a recommended PR platform that provides excellent functionality for media outreach, content creation, and analytics.
Frequently asked questions
Who are the typical users of Prowly?
The typical users of Prowly are PR professionals, marketers, and communication teams in businesses of all sizes. Prowly is designed to serve a variety of industries, including technology, finance, healthcare, and consumer products. Freelancers, small and medium-sized businesses, as well as large enterprises, can benefit from Prowly’s all-in-one PR software that simplifies media outreach, content creation, and performance tracking. Prowly’s CRM integration also makes it an attractive option for those who want to streamline communication and better track media interactions.
What other apps does Prowly integrate with?
Prowly offers integrations with a range of other apps to help streamline PR and communications workflows. Some of the apps that Prowly integrates with include:
- Slack – to receive notifications from Prowly in Slack channels
- Google Analytics – to track website traffic and user behavior
- Google Drive – to store and share files with team members
- Salesforce – to synchronize Prowly with Salesforce CRM
- HubSpot – to synchronize Prowly with HubSpot CRM
- Mailchimp – to synchronize Prowly with Mailchimp email campaigns
- Zapier – to automate tasks and connect Prowly with other apps
- Brand24 – to monitor social media mentions and brand reputation
- Mention – to monitor brand mentions across the web
- Google Calendar – to schedule and manage events and meetings.
These integrations help to improve the efficiency of communication workflows and enable users to access important information from within Prowly or other apps they are already using.
What does Prowly do?
Prowly is a comprehensive public relations (PR) and media outreach platform that helps businesses and organizations manage their PR activities more efficiently. The platform offers a range of features, including a media database, online newsroom, email campaigns, CRM integrations, analytics, social media management, AI-powered recommendations, collaboration tools, and more. With Prowly, users can easily find and contact media outlets and journalists, create and distribute press releases and other PR materials, track media mentions and coverage, analyze the performance of their PR activities, and collaborate with team members and other stakeholders. Overall, Prowly provides a one-stop-shop solution for all PR needs, making it an ideal tool for PR professionals, marketers, and communication teams.
How do you use Prowly?
To use Prowly, you can follow these general steps:
- Sign up for an account on Prowly’s website and choose a plan that suits your needs.
- Set up your online newsroom by customizing it with your brand colors, logo, and other relevant information such as your company’s background, team members, and press releases.
- Upload and manage your media contacts and their information using Prowly’s media database.
- Create and send email campaigns to your media contacts, utilizing Prowly’s email marketing features such as email design templates, personalization options, and automated follow-ups and reminders.
- Use Prowly’s analytics and tracking features to measure the performance of your campaigns and make data-driven decisions.
- Collaborate with your team members and manage your workflow using Prowly’s collaboration tools.
- Integrate Prowly with your existing CRM platforms and other marketing and communication tools for streamlined communication and efficient tracking of media interactions.