Everyone talks about Snapchat, but what is the point of this social media platform and how can your business leverage it for marketing? Snapchat currently has hundreds of millions of users worldwide and they are becoming more and more. Major players such as CNN, National Geographic, and many more have already noticed and experienced great advantages of Snapchat. Want to know if Snapchat is a social media platform for your company? Let's go into detail about Snapchat and how you can use it for marketing. What is Snapchat? Snapchat is described as the world's largest photo and video platform anyone can join. The app lets users send photos and videos to friends or followers. The unique thing about Snapchat is that (unlike other social media) it does not save the…
If you are curious about digital marketing then you have come to the right place. In this article, we explain different concepts, explain different strategies, give tips, and how different digital channels can be used. In this beginner's guide to digital marketing, we give you detailed information about what it is, how to use it, and how it works. What is Digital Marketing? Digital Marketing means that you can market services and products in digital channels such as Google, Instagram, YouTube, Facebook, and many more. The goal is to reach an audience with your message and communicate with your target audience. And to reach your audience, you need to have content to communicate with. You can market your message with eg. text, image and video and gain visibility through two…
The various social media platforms have different user data that you as a site owner can access. You get the most comprehensive data from Google Analytics and Facebook. However, valuable data is also available on the other platforms, although not as detailed. Reviewing statistics on Instagram can give you a lot of help in your marketing. A big advantage of social media marketing, compared to more traditional marketing, is exactly the statistics. You get a ton of information about your target group and can relatively easily see if you have reached the right target group. Compare this to, for example, a print ad in a newspaper, where you get no direct response to how many people have seen the ad itself. Knowing how many people actually saw your ad in…
Wondering why people don't come to your business? It most likely has to do with your marketing. Maybe it is the lack of marketing or it is in the way you conduct your marketing. In this post, you can read about why you are failing in your marketing and get tips and suggestions on how you can do better, in order to get the most value for your money. Companies have always bought traditional ads in the form of display ads and similar. Why would you end it now? Yes, one reason may be that print is a costly channel and that fewer and fewer read physical magazines and many have ad blockers turned on when they read the magazine online. The bottom line is that it has become ineffective,…
Using Facebook for marketing has almost become standard for businesses. But many could achieve greater success with their marketing activities on the platform. Read on for specific tips on how to take your Facebook marketing to the next level. 1. Dare to be active on Facebook It can feel a little scary to start using Facebook more actively as part of marketing. But keep in mind what suits your brand, think an extra time before sending comments and writing captions. For example, you can: Share content that is relevant to your area and that your potential customers might appreciate. This is an easy way to be helpful rather than sellable. Especially for those moments when you simply can't create your own content. Be sure to add a comment from your…
Content is the foundation for online marketing. There are a number of ways we humans can consume content, which is audio, video, and written word. All of these content forms are used by marketers and companies and are fundamental for communication with customers and the target audience. However, video content has gotten an upswing in popularity online in recent years, which has caused marketers to invest more heavily in this form of content. Videos are considered as a powerful medium rather than texts or images to communicate a message more effectively and to increase the engagement rate. In fact, it is actually predicted that 92% of online content will be videos. Many marketers feel that even complex data that are hard to communicate in words could be easily transferred and demystified…
A Guide Using Hashtags on Instagram You've probably heard of hashtags on social media and Instagram - but what is it, and is it something your company should use in your Instagram posts? What is a Hashtag? A hashtag is simply this sign: “#”. By typing the hashtag character next to a word, such as #happy, the post is added - i.e. the picture on Instagram - to the other pictures that are uploaded under the same hashtag. In other words, if someone clicks on a certain hashtag, you get a feed consisting of all the images uploaded with that particular one. The hashtags thus give your image a greater spread and the chances are greatly increased that more than your followers can see it. (Note that this only applies…
How to Use Snapchat for Marketing It is usually said that everything we do online leaves traces. Maybe that's why the Snapchat app has become such a success. Not only is it popular with young people, but it has also become a popular channel for marketers. The Snapchat app has only been around for about four and a half years. It is easy to provide a lift pitch for the concept, it is an app that allows users to send pictures to each other, and the pictures are deleted after a few seconds. At first glance, this may not sound like a given success, but if you put it in relation to how most of the internet works today, it becomes clearer that this is a true genius. What is…
Today's consumers are online. Therefore, in order to create new business, it is important to be able to get out of the noise and attract new customers online. Because the internet has become such an important part of businesses' marketing strategies, companies need to understand how to use the internet properly. In this guide, we share our best tips on how to succeed with internet marketing. Why should your business be online? Marketing has always been about appearing wherever your potential customers are. What is the difference today is that virtually all target groups, regardless of age and interest, are in one place - the Internet. Something that makes it easier and harder to succeed in their marketing efforts. It will be easier because you know where your potential customers…
Instagram is an image sharing app that continues to grow every day. Last September, the social network has over a billion users. Many of the young people who left Facebook are on Instagram - but its demographics are growing every day to an older user group. Instagram ads are basically the same as the photos or videos that appear in your Instagram feed. The differences are that the ad has a text in the upper right where it says "Sponsored", and a button on the left below the image with a so-called "Call-to-action" which can be eg. "Read more" or "Shop now". How to reach the right audience Instagram's algorithms make it hard to see your content if it's not paid ads. But here Instagram has more strengths compared to…
