Have you considered using influencers to promote your product or service? Here we go through everything from what the phenomenon means to how to think and plan before contacting an influencer. We also list some common mistakes you should avoid in your collaboration. Marketing then and now Marketing the product or service your company has is fundamental to attracting customers. In the past, advertisements in newspapers, posters in the city and advertising in the mailbox were the most common ways of marketing themselves. Today, social media is at least as effective where you can reach hundreds of thousands of people with your advertising with just a few thousand dollars. Besides the fact that you are most likely to have your own social media channels, it may sometime be relevant to…
With banner ads becoming a less reliable ad format, companies are now looking at other digital channels to reach their target audience. One of them is influencer marketing. But the term has already begun to be used misleadingly and the market seems to think that influencers can be automated in the same way as banners. We find out - what is influencer marketing and why should you use it? A few weeks ago, Apple released its new iOS 9 operating system, and since then, the adblockers apps have been an active topic of conversation in the same vein as they have climbed the App Store leaderboards. These apps allow iPhone users to turn off banner ads in their browsers, ads that are a vital source of revenue for online magazines,…
Facebook founder Mark Zuckerberg announced that we will continue to see drastically less content created by companies in our news feeds a few years back. The reactions of marketing experts were that the organic distribution of content on Facebook is dead. But what does it look like on other platforms? And does that mean you should focus on advertising alone instead of organic distribution this year? This blog post answers these questions! By this year, a fine-tuned social media strategy is a must, most companies already have a large amount of relevant data to use and the competition for attention is fierce. In addition, social media and their algorithms are constantly updated. It has become essential for companies to stay up to date on the changes, as social media marketing…
Despite the fact that all companies are fighting their own struggles and have their own problems, they still start to see the connection between the problems in marketing fairly quickly. Therefore, today we will share the most common mistakes companies tend to make in digital marketing. Of course, also tips on how to solve these problems. 1. You have no clear and achievable goal for your marketing Sales must go up and the solution is marketing - does that sound familiar? The first mistake many big companies make is that they do not set a clear, achievable and, above all, measurable goal for marketing. Without goals you will never be able to analyze, know if you have done a good job or even improve and optimize your company's efforts. Solution:…
Influencer marketing Influencer marketing: What is influencer marketing how it is used? Influencer marketing is a form of marketing that is based on allowing influential people to market a product or service. This means that the target group of potential buyers is the influencer's follower or others within the same network. The difference between advertising marketing and influencer marketing is that advertising marketing is designed according to the intended target group, while in influencer marketing, the target group - which is already gathered - is reached by the influencer. The influencer influences their followers and gives them knowledge of different brands and products, which these people themselves may want to consume in order to identify with their role model, or because it seems to be a good product. Let's start…
The term influencer may be modern, but the phenomenon has basically been much longer than that. Who was the first influencer? No less than the plot. Already in the 1920s Coca Cola launched the site as one of their more prominent marketing figures - and that campaign is still ongoing today. The plot is indeed a fictitious figure and hardly anyone in the 1920s referred to the plot as an influencer. But the purpose and effects of Coca Cola's campaign are very similar to what we today call influencer marketing. Globally, influencer marketing is a huge industry. One of the largest social media marketing companies, Viral Nation, is a startup that is predicted to generate more than $ 130 million in sales in 2018 alone. Although influencer marketing is now…
5 Instagram Trends to Keep an Eye on Instagram is a platform that is constantly evolving to keep up with the latest online trends. Marketing on Instagram has also been developed together with the platform. Each new feature provides something new to experiment with. Here, we list some news to keep track of. Many people choose to advertise on Instagram Stories Many companies are moving their advertising from Facebook to Instagram Stories. And it is no wonder then that Stories is by far the biggest trend we have seen over the past year. The format is easy to work with and there are plenty of smart features that attract engagement. IGTV is growing Another phenomenon that is growing rapidly is precisely Instagram TV (IGTV) where companies have finally begun to…
A Social Media Manager does more than hang on Facebook, tweet once or twice a day and post beautiful photos on Instagram. Many people think that you just hang out on social media and get paid for it. How hard can it be? No, it's not that easy! Managing social media for a brand is not an easy task. Social Media Managers must juggle lots of different things: maintain a presence on social media, find interesting content to share, be creative in content creation, make sure these things are in sync with the marketing department and product team, develop relationships with the audience, be excellent listeners and the list can be made even longer. So with a million things you need to focus on during the day, some of them…
Social media can be difficult to understand. Social meets algorithms. Emotions meet the digital. Often you do not know how to think and it is difficult to find tangible tips. Here are 20 specific tips on how to think when working with social media at your company. 1. Touch people. Hearts and minds begin with the heart. 2. Based on who you or your company are and are based on the values. This will be a safety to go back to when it comes to everything from content to tonality. Be yourselves, be authentic. 3. Be grounded in the communication and marketing plan. What does your communication say about you and how it is linked to your values. What is your "why"? 4. Laughter and humor are viral and of…
It is harder and harder to reach out in social media. Working with employee advocacy is necessary to gain both reach and credibility. Demand for influencers is increasing and it is a cost effective way to market a service or product. To succeed with influencer marketing, you need to have clear goals and know what you want to achieve with the campaign. Influencer, micro influencer and nano influencer - what's the difference? As it becomes more expensive to use influencers who have a large network, both micro and nano influencers are becoming more common. The difference is that you can have more people talking about your product or brand and hopefully get a greater overall reach than if you only hire one person. Of course, both budget and the type…
