Search Results for: Instagram marketing

How physical stores can work with influencer marketing Influencer Marketing is a concept that involves working with certain people who are influential in your target group. In e-commerce, it is extremely popular when you can create "affiliate links" that enable these brands to track the orders placed through different influences' pages and thus optimize and replace for the marketing. Influencer marketing in physical commerce In stores it is more difficult to get to the same tracking flow, but you can still work effectively with influencer marketing in the store - even scarce resources. Today, there are plenty of niche experts and other influential people on the web who do not have an excessively large following - which is highly relevant to your store. Here is a list of three examples…

Do you want a YES? Of course, you want to convince and influence is of the greatest interest. Influencer Marketing is the method. What is Influencer Marketing? What are the benefits? How-to? Here you get the answers. The advantages are that you simply get much more value per spent marketing crown compared to other form of paid marketing. In addition to increasing the reach of the company's message, Influencer Marketing can help to strengthen the brand and the relationship with the customer. The influencer can also create new engaging content in the form of text, images and movies. In the PR industry, this is nothing new. The new thing is digitalisation has created new types of influencers, people with large networks and influence, and new ways of communicating. What is…

Influencer marketing is the new black. In any case, among companies that turn to consumers. But is it something for B2B companies as well? Lately, a lot has been written and talked about influencer marketing. Almost everything is about how the influence of bloggers, instagrammers and youtubers on their audience can be used to market B2C companies' goods and services. But what about B2B companies? Can they also make use of influencer marketing? Absolutely! And that is exactly what many people seem to have opened their eyes to this year. If you search for "B2B influencer marketing" then almost all search results are from this year. Content scouts don't want to be any worse. So that's why influencer marketing for B2B companies is the subject of our third search. What…

It's no secret that marketing via influencers is a perfect way to reach the audience you want. The information chain is shorter than ever and you have more control over who is talking about your product or service. According to a study by Linqia, marketers will increase their budget for just influencer marketing by 39% in 2019. If one's customer segment is millenials, then influencer marketing is among the most profitable way to reach its audience, because social media is their choice of channel. Whether it's an Instagram post or a YouTube video, integrating this into your marketing can make all the difference in your brand's perception, and even success. Why influencers? Influencers get their followers because they've found their niche, whether it's on Youtube to post videos for games,…

Incredible Facts About Influencer Marketing Finding methods with the potential to create good results without eating up the entire budget is the key to success when it comes to marketing. Influencer marketing not only meets this criterion, it also sweeps the path with many other forms of marketing when it comes to ROI. Thanks to the growth of social media, new advertising channels were opened for companies. With millions of users across the social platforms, you are sitting on a huge audience and one of the largest pools to generate new leads. For several years, influencers have built up strong follower groups that can easily create a relationship with those that cannot be achieved with other celebrities who market products over previously traditional media sources such as television, radio and…

In recent years, influencers have become an increasingly common channel to use to create effective marketing for the company's target audience. Are you still doubtful and maybe not completely convinced? Then we will tell you why influencers are something for you and your marketing. Now we give you the arguments as to why you should use influencers to get more customers. It's easy to believe that an influencer is a person who just takes selfies and posts in their social media. But it really is to underestimate an influencer. Influencers are extremely skilled brand builders who have worked hard to create a trusting relationship with a large number of followers. A crowd of followers who are many times your target group too! To sum up, an influencer is a person…

There have been a few reports of fake influencers over the years. Influcners who fake their influence and buys fake social media followers. It's about advertising fraud and what happens is that an advertiser pays to expose their brand to potential customers who don't actually exist. What exists are cure farms with companies behind that feed on creating fake followers, inventive comments and fake perceptions of engagement. In the overall media cost follow-up, this disappears to a worse effect on invested money. How many caves dig into the numbers on a nitty gritty level of likes and comments in a way that they actually find these thieves? Because that's what they are. We turn to it instead and look at how we can protect ourselves from fake influencers. It's about…

Trying to reach many by influencing a small group is nothing new. Companies have always wanted to associate their brand with influential people. As long as marketing has existed, celebrities have been able to make money from letting their persona decorate cereal packages, billboards, commercials and other media. What is new about Influence marketing is above all the platform and the technology. Influencer marketing has recently become a hot topic for marketers - probably because we realize how powerful it is, especially as an alternative to traditional advertising that can be expensive and ineffective. Consumers are not always so fond of ads and promotional messages have less credibility every day. Influencer marketing, marketing via selected influencers, is therefore becoming an increasingly important part of how companies reach their target groups.…

It is of the utmost importance that both brands and influencers know how much to pay and to pay for collaborations on social media. The problem is that they are often easier said than done. In fact, pricing and cost are one of the problems that most brands and influencers encounter when they enter the market. Influencers can take anywhere from a thousand dollars per post up to several millions, and the variation doesn't make things any easier. During my years in the industry, I've learned a few things when it comes to the factors that affect the price of social media marketing, and today I thought I'd share some tips. In addition, we will take a look at what different platforms cost. So let's get straight to the point…