Influencer marketing - that is, marketing with the help of social profiles - has become a standard tool for many consumer startups and companies. But how do you really do as a company to reach the right way to consumers and is it even the position of your company to use influencers? Here, we give our most concrete tips to companies to succeed in the new era's marketing. 1. Start with a clear story There is reason for all sorts of companies to use social profiles to reach out. However, it is mainly an advantage for companies with consumer products. It can be anything from banks or insurance companies to e-retailers to unions. The focus is on finding a clear message that you want to convey. Sometimes it can be…
In this article, we thought we would start by digging into a rather commonly-asked toic. How to measure the results from Influencer marketing. And which KPIs (Key Performance Indicators) you can, should or should take into account when it comes to influencers and influencer marketing campaigns. Let's first explain the basics - what is a KPI, and why are they needed? A KPI is, as you are probably familiar with, a so-called Key Performance Indicator and is a metric to measure the results of various campaigns. A KPI is thus a goal of a campaign by influencers that should in some way be measurable and easy to follow up at the end of the campaign. When it comes to KPIs in influencer marketing, some are very obvious - and others…
Influencer marketing is hotter than ever and many e-retailers, brands and organizations are using it as a core in their digital marketing on a daily basis. We have all heard of the success stories such as Daniel Wellington and many others where the return on influencer marketing has been incredible. It's a clear indication that influencer marketing has a clear upside - but exactly how is it going and what can you expect to do in social media collaborations with influencers? 1. Trust. Let's say you buy an ad in a daily newspaper that covers a full page. You submit the image you wish to use and are now waiting for a result. A person in your target group grabs the newspaper during a subway trip and looks it up…
Influencer marketing is nothing new. On the contrary, the phenomenon has existed for decades. The new is rather how the digital game plan changed the conditions. Now it is no longer the companies that have taken over, but influencers who create their own platforms. With the relationship they build towards their followers, both influence and credibility become great, something that the companies have obviously taken and therefore use to their advantage by collaborating. But as the industry is growing rapidly, both legislation and regulation have lagged behind. At least it has taken some time to catch up here. Facebook's new influencer tool One of the latest updates is that you can now boost posts from influencer collaborations directly through Facebook's advertising tool. This means that the results will again end…
"Don't trust strangers". It is an admonition that we have been indoctrinated with in various forms since childhood. We therefore thought to look more closely at what makes influencer marketing so successful. What makes us more receptive to advertising messages when our role models are the sender? The underlying cause of our inherited pending approach is also one of the foundations of a democratic society: critical thinking. Therefore, it will be extra interesting to place it in stark contrast to influencer marketing, which is the fastest growing method of brand building and acquiring customers online. Influencer marketing is about moving the focus of marketing to ally with specific individuals who influence others. As a marketer, you can create a wide spread by using known influencers with many followers. You can…
Influencer marketing, marketing via selected influencers, is becoming an increasingly important part of how companies reach their target groups. Here you will find out more about it and get some tips on how you can work with influencer marketing. Trying to reach many by influencing a small group is nothing new. As early as the 1940s, Lazarsfeld and Katz formulated the two-step hypothesis, which has been used in both politics and public relations and communication. The whole reasoning is based on a basic truth, we are more likely to listen to a small number of people whom we regard as credible or expert in one area than anyone else. There you have the essence of influencer marketing. If you, as the sender of a message, can get a person or…
What is influencer marketing and why should you use it? Influencer Marketing is taking the marketing world by storm! Find out why you should use it to build your brand. Influencer marketing is here to stop. It is a method embraced by both small and large companies that have seen the success of using selected influencers to build brand. Influencer marketing continues to evolve and grow as a strategy and companies that have not yet invested in the area risk losing out on great opportunities. What is Influencer Marketing Scroll through your feed on social media and you will see posts on how to get healthier, make more money and how to improve your relationship. If you look through your inbox you will see messages from bloggers or companies that…
If you use influencer marketing correctly, it can both increase your brand awareness, increase your sales and contribute to a longer-term stronger and more credible brand. To succeed with influencer marketing, there are some starting points that are more important than others to take into account - especially already at the planning stage of your campaign. The target audience The first mistake many companies often make when working with influencer marketing is to choose influencers in the first place, and let the profiles control which one is targeted. But this approach can result in a wrong outcome for your campaign - because you risk reaching completely the wrong people. Instead of looking at which influencers you think have the right type of followers - start with your own defined audience!…
As we arrive at the year's end, there are two things we can say for sure for 2020 Where is content marketing is not used? Content marketing will become even more critical. Remaining side by the side of content marketing patterns for 2020 is fundamental for pretty much for every business today. Today almost every buyer is online, and this has become the favored technique for organizations to associate with potential clients. Content is everything, and the audience are the king-makers!'- This frequently utilized statement is known to everything, except does your content reliably take care of your client's concern? Does your content satisfy quality guidelines set by Google? Here, a satisfactory SEO content marketing technique comes into the vision! To keep pace with the business, content marketers always monitor…
There are lots of good reasons for the major and minor fashion brands as well as the startups feel that Instagram is the best social media network that can help them to promote their business. Social media platforms, in fact, is the nest means to browse ideas from different businesses, brands and even the individual users. It all depends on how you integrate the different channels and their features into your marketing efforts as well as your brand promotion strategies. If you do it correctly, your effort will surely morph into a single platform to get in touch with your followers on different social media channels including: Facebook Instagram Twitter and others. Out of all social media networks, Facebook and Instagram offer greater opportunities due to its innovative and useful…
