6 Smart Tips for Companies to Create Higher Engagement in Social Media A quick insight into Instagram and we immediately understand why this channel is so important today. The network, which today has more than 1 billion users and where it is "liked" over 2 billion photos and videos daily, is today by far the most important social media platform to exist and focus on. A post on Instagram gets over 15 times higher engagement than Facebook and 40 times higher than on Twitter. Wow! Sharing photos is fun. But how fun is it if you do not reach your large audience with your content? In fact, many publish photos daily without increasing the number of followers and after a while you lose the glow. Therefore, we have now collected…
4 Effective Steps on How to Contact Influencers - Complete Guide It is easy to get writing cramps when you are in a new area where you have no previous experience. Sending your first email to an influencer can feel tricky, how do you best formulate yourself? What information should you include? In this blog post, we will guide you through this process and give our best tips to increase the opportunities for you and your company to make a good impression and to establish collaborations with influencers. Step 1 - Find contact information What information do I need? Once you have decided which influencers you want to work with, it is time to start the actual work of activating the initiative. The most common and often most flexible way…
It can be complicated to find the right influencers for a marketing campaign and the process can become much more complicated if you need to find more than one influencer and verify all of them. Therefore, it is of utmost importance that you equip yourself with techniques and strategies used by the professionals and designed to make it as easy as possible to find your way in the influencer jungle. In this case, we have a checklist that is optimized for those who are looking for influencers and want to be able to verify them in a way that we know can make it easier for you. But before we start and present our checklist, we first thought to take a closer look at two different ways you can find…
In today's post, we have nano-influencers on the schedule and as you probably already know, we have previously talked about micro-influencers and the benefits of using small influencers for marketing, but what exactly are nano-influencers and how come they have increased in popularity in recent months? We have the answers to your questions as well as a lot of useful information about this relatively new kind of influencers for marketing on social media. What are nano-influencers? Let's start from the beginning and offer a basic overview of what nano-influencers are. Nano-influencers are, as the name reveals, influencers that are even smaller than micro-influencers. These are simply "regular" users on social media who do not consider themselves influencers or who do not qualify as influencers based on previous requirements. A nano-influencer…
The Complete Beginner's Guide to Generating Business Leads What is Lead Generation? Lead generation is about the process of identifying potential customers for the company's products or services. If you are a salesman or founder of a B2B company, you probably have some experience in the field. Contrary to what some may think, lead generation is not just about making cold phone calls or sending out a lot of emails. It is much more complex. In this post, we have compiled everything you need to know about generating leads for your business as a beginner. What is a lead? A lead is a person who has shown interest in your company's product or service. As a lead, you are contacted by a company or organization with which you already have some…
Lead Generation Guide - How to Increase your Leads and Conversions Leads are the metric that, as marketers, we rely on. Because leads mean sales. And sales mean money. Generating leads in high quantity and high quality is a salesman's foremost task and a successful lead generation process is what keeps your funnel full of potential sales opportunities. However, only 1 in 10 sellers feels that a lead generation campaign is effective. What is the reason for this? The answer is not quite simple, but we know that a campaign contains many different elements, which makes it difficult to know exactly which elements need fine-tuning to optimize the process and the results. In this guide we will take a closer look at some different techniques to increase your lead generation…
How to Build and Leverage a Brand A strong brand sells - this is how you succeed in today's competitive market. Do you also want to come up and challenge the big giants IKEA or Coca-Cola? Do you know what they all have in common? Yes, a strong brand! Building a strong brand does not have to be difficult or impossible. In four steps we show you how to start your journey towards a stronger brand so that you become the first choice for your target group! Yes, why should you really create a strong brand? Well, because a strong brand strengthens your position in the market and makes you sell more! Just look at Apple, Coca-Cola, and IKEA, they have all managed to create really strong (and global) brands.…
Whether it's the personal brand or the company, a strong brand gives you both goodwill and makes you known in your market. Every time a person buys a product or service, becomes a member of a club, starts subscribing to something etc. online, it means that he or she, at least to some extent, is influenced by the brand's status and strength. The power of the brand influences and convinces the visitor/customer that the product or service in question offers something of value. There are many strategies for building your online brand. Some master the art of effective twitter usage, others become experts at blogging. Others build networks as if there was no tomorrow on Facebook. And then have those who manage to build an enviable fan base through fantastic…
Hur Påverkar Sociala Medier Oss? Ju mer tid någon spenderar på nätet, desto större är sannolikheten att sociala medier ska påverka oss negativt. Och internetets 24/7 natur kombinerat med den långtgående och ibland ansiktslösa publiken innebär att frågor som konflikter och mobbning har större inverkan än någonsin tidigare. Men inte alla ungdomar som är sårbara online visas i andra aspekter av deras liv, och online-risker kan vara oväntade. Omedelbar delning av personligt innehåll, svårigheter med att återkalla personlig information och möjligheten att läsa felaktiga sociala situationer och orsaka oavsiktlig nöd skapar potentiella risker som kan överraska ungdomar. Hur påverkas barns emotionella välbefinnande och psykiska hälsa av sociala medier? Många barn tycker det är svårt att hantera sociala medier och blir alltför beroende av ”likes” och ”kommentarer” för social validering. Ungdomar…
Hur Många Använder Sociala Medier? Sociala medie användningen runtom i hela världen växer i rask takt. Mer än hälften av världens totala befolkning använder nu sociala medier. Studier har funnit att mer än 3,96 miljarder människor använder sociala medier idag, vilket utgör cirka 51% av den globala befolkningen. Med andra ord är det idag fler människor som använder social medier än inte. Denna milstolpe är desto mer imponerande när vi tänker på att de flesta sociala medieföretag begränsar användningen av sina plattformar till personer över 13 år. Faktum är att de senaste siffrorna indikerar att nästan två tredjedelar (65%) av världens totala ”berättigade” befolkning nu använder sociala medier. Och samtidigt växer sociala medier fortfarande snabbt. Det globala antalet användare har ökat med mer än 10% under de senaste 12 månaderna,…
