Social media has become the new main medium for marketing. Larger reach than TV and outdoors, more dot-proof than addressed direct advertising, ridiculously more opportunities to test, measure and analyze than print and more engaging and democratic than all other media channels together. Facebook has grown into a global media monster who eats traditional media houses for breakfast. In fact, several media houses around the world today are resellers to both Facebook and Google. In other words, it's no wonder that advertisers are focusing more and more of their marketing efforts on the social media channels. Those who do well gain market share and those who do less lose land. It has never been more relevant for companies to learn how to use social media for their marketing. 1. How…
The fact that it is important to have an active presence in social media is something most people agree with, but the question is how you should be active and what trends do I see for 2020? More marketers need to look at a longer perspective and do more of what works to get through the noise to their target audience. But as you may see, there is an abundance of content on social media and competition is very high. There is talk of “content overload” and it can be difficult for you to gain visibility. Standing out and being noticed by your target group requires that you have a clear and up-to-date content plan and social media marketing strategy. Stay tuned for upcoming social media trends Keeping up to…
No matter what your business looks like, whether you run a large business or a web shop, or maybe something in between, you've probably been told that you need to be featured in social media to find your customers. It sounds good, and so it is, at least in theory. But in practice, it is often too many, and you may be one of them, that social media marketing is a great frustration. Many people spend a lot of time on it, but do not get the results they want. But it doesn't have to be that way! Using social media for marketing requires skill and that is something that can be learned. So don't worry, there is help to be had. Once you have learned the most important keys…
Different social channels often have different functions and meet different goals. Some are suitable or popular for young people while others are too professional. There are many benefits to marketing on social media, but it can be difficult to choose the right one among the many options. Finding the right channel that suits the right company can be challenging as some platforms fit certain audiences better than others. A lot of companies usually run the shotgun setting as they try to be active on all platforms. This rarely succeeds. If you do not have a large marketing team behind your company then it is best to try to focus on a few individual social media. Hopefully, through this overview, you can become a little wiser about which suits your business…
Guide: Building a successful social media strategy Creating a successful social media strategy should be easy. You tweet, share photos on Instagram and update the status on Facebook. Most of us are regular users of these tools in our privacy. Therefore, many people believe that it takes just a few minutes of work per day to create a successful social media strategy. It's not that simple, unfortunately. If you want to increase awareness of your brand, you need more than a few posts per day. Social media is more than just a marketing tool. These can be used in many different areas: customer service, sales, market research and recruitment. The presence on social media therefore lays the foundation for all these activities. In this guide we give you our best…
Do not write anything online that you would not have put on a large sign with your face on. " Today, distance is no longer an excuse for lack of customer communication, with social services such as Facebook, Instagram, Snapchat, Twitter and LinkedIn expecting consumers to be able to easily contact their suppliers. However, it is important to understand that different types of messages in different channels affect the customer in different ways through the buying press and it is important for every company to have a clear strategy for which channels and messages to work with, and why. For most companies, it is a matter of course to be present in social media for the simple reason that you lose money for not doing so. Social media builds brand awareness,…
Using and sharing images that the company's customers have taken increases the authenticity and can lead to higher conversion, a new study shows. There is much to be gained from encouraging customers to share photos about the company and then lifting them in their own marketing. In a new study from Olapic, a digital platform for user-generated content, 80 percent of respondents state that they have uploaded an image and tagged a brand at least once. Raising more "earned" user-generated content proves to be a successful content strategy for businesses. - The rules of the game have changed. Now we are looking for more authentic images in social media. High quality advertising images do not feel genuine. The fact that another person has taken the time to photograph something and…
Digital marketing means that you promote your product or service on, for example, a website, social media or via email. Being seen on social media can be both cheap and effective if you do it right. Here you get an introduction to how you can promote your business through the social media. Why should you invest in social media? Social media marketing is an advantage for many start-ups as it is an easily accessible channel. Social media is a quick and easy way to get attention for a product if you are conveying a message that users appreciate and want to share. It can also be an economic benefit. If you only use your existing network, it is completely free. We have listed some of the most popular social media…
Today, social media is a place where companies can market themselves. Whether it's Facebook, Instagram, Twitter or something else, there are opportunities for companies and brands to reach a broader audience with the help of social media. You can take advantage of many features such as sharing videos, publishing photos, blogging, and creating value among your followers. However, many companies still do not use it and we think that these companies should think about it quickly. There is an incredible potential to be seen and create customer relationships that generate growth. Here are eight reasons why companies and brands should use social media. 1 Increased brand awareness. Given that almost half of the world's population uses social media everyday, they will reach out to them and create brand awareness among…
4 tips for your company's digital presence Social media has more potential for your business than being a digital platform that you can access. To get further with your company's social media, you can start building a social network. We have compiled our best tips for creating a network around your business using social media. There are many social media (Facebook, Twitter and Instagram to name a few), and it is time-consuming to be active on everyone. Then it is important to know which target group you have, in order to then be able to find out which platform they are on. The first step is to collect information about your visitors and followers. A good tool for collecting statistics from website visitors is Google Analytics. This in combination with…
