Social media tools are software applications and platforms that help businesses and individuals manage and optimize their social media presence. They provide a variety of functions, including social media scheduling and publishing, performance tracking and reporting, engagement management, and competitor analysis. Examples of social media tools include Hootsuite, Buffer, Sprout Social, Later, and Iconosquare. These tools help users save time and increase efficiency by automating routine tasks and providing data-driven insights into their social media performance, enabling them to improve their online visibility and grow their audience.
