Most people know by now that recruiters are actively searching for candidates on LinkedIn. Fewer have optimized their profile to actually be found. If your LinkedIn profile doesn’t tell you who you are and what you can do, you risk missing out on a career opportunity you didn’t know existed.
Of course, there is no LinkedIn quick fix that guarantees jobs, but there are 3 things that can increase your odds of being recognized by a recruiter and thus your job opportunities.
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1. Your keywords match the roles you are interested in
A LinkedIn recruiter wants to find competent and qualified candidates for the company’s vacancy. One of the easiest ways for anyone looking for staff is to search for keywords related to the service to be added. Therefore, in order for you to become searchable, you must make it easy for an outsider to understand what you have for your experience and qualifications just by looking through your profile.
In order to become searchable on Linkedin you need, in addition to a full profile, a keyword-rich profile that is relevant to the type of job you are looking for:
The heading is the most important part to start with. In addition to your name, your professional title is the highest-ranked field in the profile. This means that keywords in your headline are more clearly visible and are extra important to think about.
Competencies and certificates are an important filter for recruiters using LinkedIn Recruiter. Add all your skills that are relevant to the services you are interested in.
Do not be shy here, advantageously add 50 skills (which is the maximum ceiling). Have a keyword-rich profile – add keywords to all sections of your profile. Feel free to highlight 1-2 skills a little extra and that are important for the type of job you are looking for. Clearly describe them in your profile, for example in the heading, summary, or job description.
2. You have practical evidence of your knowledge
It may sound strange, but including words like “team player” and “subject matter expert” in your profile may disadvantage you. Avoid descriptive words and cliche adjectives as it says very little about you and what you have done, instead use concrete examples of what you have achieved. Instead of describing yourself as an “experienced leader,” explain that you have led a team that continuously achieves good results (including, if possible, clear examples of results) to emphasize your leadership qualities.
Identify at least a couple of core professional achievements and tell them about them in your profile.
3. Your profile has no warning signs
One way to screen candidates in pursuit of the right person is to look for clear warning signs. In order for your profile to match the candidate the company is looking for, you must review your profile and ensure that you do not include anything that can be negatively perceived, such as:
Exaggerated titles. Exaggerating your title to make it sound better can make you appear unreliable, a trait you naturally don’t want to be associated with.
Many and frequent job changes. Obviously it may be okay with a short term job or two, but changing jobs every year can seem impatient or send out signals that you have difficulty getting into the workgroup.
Inappropriate language. It’s never okay to use profanity or crude language on LinkedIn – it also applies to the articles and statuses you like or share.
Looking for a new job and realize that your profile needs to be spiced up? First, update your Linkedin profile and then apply for a job. A professional and complete LinkedIn profile will increase your chances of landing your next dream job!
Good luck with your job search!
