Surfer SEO is a powerful SEO tool designed to help website owners, marketers, and SEO professionals improve their website’s visibility and search engine rankings. In today’s digital landscape, SEO is crucial for businesses and individuals looking to attract more traffic to their websites, increase brand awareness, and generate leads and sales. However, SEO can be a complex and time-consuming process that requires expertise, analysis, and optimization skills. That’s where Surfer SEO comes in.
Surfer SEO provides data-driven recommendations for optimizing web pages to rank higher in search engines. It uses advanced algorithms, data analysis, and machine learning to analyze the top-ranking pages for a given keyword and provides recommendations for optimizing the content, structure, and other elements of a webpage to better match the top-performing pages. This allows users to save time and effort, and make data-backed decisions that improve their website’s search engine performance.
In this review, we’ll take a closer look at Surfer SEO and its features, usability, pros and cons, real-world applications, and user feedback. We’ll explore how Surfer SEO can help users achieve their SEO goals, and whether it’s worth the investment for their specific needs and budgets. By the end of this review, you’ll have a better understanding of what Surfer SEO can do, how it compares to other SEO tools, and whether it’s the right choice for your SEO strategy.
Features of Surfer SEO
Surfer SEO offers a range of features that help users optimize their web pages for better search engine rankings. Here are the main features of Surfer SEO:
Keyword Research
Surfer SEO’s Keyword Research feature helps users find the best keywords to target for their website or page. It allows users to enter a keyword and see related terms, search volume, competition level, and other metrics. Surfer SEO also provides recommendations for related keywords and suggests keyword clusters that can help users target multiple keywords with a single piece of content.
On-page Optimization Recommendations
Surfer SEO’s On-page Optimization feature analyzes a web page and provides recommendations for optimizing it for better search engine performance. It looks at factors like the page’s content, structure, HTML tags, and other elements, and compares them to the top-ranking pages for a given keyword. Surfer SEO then provides a detailed report with recommendations for improving the page’s on-page SEO factors.
Content Editor
Surfer SEO’s Content Editor is a powerful tool that helps users write content that is optimized for search engines and resonates with readers. It provides real-time feedback on the user’s content, suggesting improvements to headings, keywords, word count, and other factors. The Content Editor also provides a readability score and analyzes the user’s content for duplicate or thin content.
SERP Analyzer
Surfer SEO’s SERP Analyzer allows users to analyze and compare search engine results pages (SERPs) for different keywords. It provides detailed reports on the top-ranking pages for a given keyword, including their word count, keyword density, backlink profiles, and other factors. Users can also compare multiple SERPs side by side to identify opportunities and gaps in their SEO strategy.
Backlink Analysis
Surfer SEO’s Backlink Analysis feature allows users to analyze their own backlink profile and that of their competitors. It provides detailed reports on the user’s backlinks, including the number of links, their quality, and their relevance. Users can also analyze their competitors’ backlink profiles to identify link building opportunities and strategies.
User interface and user experience
Surfer SEO’s user interface is designed to be intuitive and user-friendly, with a clean and modern design that makes it easy to navigate and use. Here are some of the main aspects of Surfer SEO’s user interface and user experience:
Dashboard
The Surfer SEO dashboard is the first thing users see when they log in. It provides a summary of the user’s recent activity, including recent projects, keyword research, on-page optimizations, and backlink analysis. The dashboard also provides quick links to the user’s most recent reports and projects.
Navigation
Surfer SEO’s navigation is organized around a series of tabs that allow users to access the various features and tools of the platform. The tabs are labeled clearly and provide access to the user’s projects, keyword research, on-page optimizations, content editor, SERP analyzer, and backlink analysis.
Reports
Surfer SEO’s reports are the core output of the platform, providing users with data-driven recommendations for improving their website’s search engine performance. The reports are well-designed, easy to read, and provide actionable insights that can be implemented immediately.
Ease of Use
Surfer SEO is designed to be easy to use, even for users who are new to SEO. The platform’s features are clearly labeled, and the user interface is intuitive and straightforward. Users can easily switch between different tools and features, and the platform provides real-time feedback and guidance to help users optimize their content and web pages.
Customer Support
Surfer SEO provides excellent customer support, with a range of resources and channels available to users. The platform provides a knowledge base, user guides, and video tutorials to help users get started, and users can also contact support via email or live chat.
Overall, Surfer SEO’s user interface and user experience are designed to make SEO optimization accessible and user-friendly for all users. The platform provides a range of tools and features that are easy to navigate and use, and the reports and real-time feedback provide actionable insights that can help users improve their website’s search engine performance.
Pros of using Surfer SEO
Surfer SEO provides a range of benefits to users who are looking to optimize their website’s search engine performance. Here are some of the main pros of using Surfer SEO:
Data-Driven Recommendations
Surfer SEO’s recommendations are based on data and analysis, rather than guesswork or subjective opinions. The platform provides detailed reports that analyze the top-ranking pages for a given keyword and compare them to the user’s own page. The recommendations are data-driven, and users can trust that they are making informed decisions based on objective metrics.
Real-Time Feedback
Surfer SEO provides real-time feedback on users’ content and web pages, allowing them to make changes and see the impact immediately. The Content Editor, for example, provides suggestions for improving headings, keyword usage, word count, and more, and users can see the changes in real-time. This feature allows users to optimize their content and web pages quickly and efficiently.
Easy to Use
Surfer SEO is designed to be user-friendly and accessible to all users, even those who are new to SEO. The platform’s user interface is intuitive and straightforward, and the features and tools are clearly labeled and easy to navigate. Users can switch between different tools and features with ease, and the platform provides real-time guidance and feedback to help users optimize their content and web pages.
Comprehensive Reports
Surfer SEO provides comprehensive reports that analyze a wide range of factors that affect search engine rankings. The reports analyze factors like content structure, HTML tags, keyword usage, backlink profile, and more, and provide recommendations for improving each of these factors. Users can trust that they are getting a comprehensive analysis of their website’s SEO performance.
Customer Support
Surfer SEO provides excellent customer support, with a range of resources and channels available to users. The platform provides a knowledge base, user guides, and video tutorials to help users get started, and users can also contact support via email or live chat. The customer support team is responsive and helpful, providing users with the help they need to optimize their website’s search engine performance.
Cons of using Surfer SEO
While Surfer SEO is a powerful SEO tool that provides many benefits to users, there are also some potential drawbacks and limitations to using the platform. Here are some of the main cons of using Surfer SEO:
Cost
Surfer SEO is a premium tool, and the cost of using the platform may be a barrier for some users. The pricing plans are based on the number of projects and the level of access to features, and they can be expensive compared to other SEO tools on the market.
Learning Curve
While Surfer SEO is designed to be easy to use, there is still a learning curve associated with using the platform. Users may need to spend time familiarizing themselves with the various features and tools of the platform before they can use it effectively.
Limited Integration
Surfer SEO has limited integration with other marketing and analytics tools, which may be a drawback for users who rely on other tools to manage their digital marketing activities. For example, Surfer SEO does not integrate with Google Analytics, which may limit the ability to track and analyze website traffic data.
Limited Keyword Volume
Surfer SEO’s Keyword Research tool has a limit on the number of keywords that can be analyzed at once, which may be a limitation for users with large websites or extensive keyword lists. This can make it difficult to conduct comprehensive keyword research and analysis.
Limited Language Support
Surfer SEO currently supports a limited number of languages, which may be a drawback for users who need to optimize websites in languages other than English. This can limit the usefulness of the platform for users with international or multilingual websites.
Real-world applications and success stories
Surfer SEO has been used by a wide range of businesses and digital marketing professionals to improve their search engine performance and optimize their websites. Here are some examples of real-world applications and success stories of Surfer SEO:
E-commerce
Surfer SEO has been used by e-commerce businesses to improve their website’s search engine performance and increase their online sales. For example, one e-commerce business used Surfer SEO to optimize their product pages, resulting in a 24% increase in organic traffic and a 32% increase in revenue.
Local SEO
Surfer SEO has been used by local businesses to improve their visibility in local search results and attract more customers to their physical locations. For example, a local restaurant used Surfer SEO to optimize their website’s content and improve their local search rankings, resulting in a 45% increase in online reservations.
Agency Services
Surfer SEO has been used by digital marketing agencies to provide SEO optimization services to their clients. For example, one agency used Surfer SEO to optimize their client’s website content and improve their search engine rankings, resulting in a 20% increase in organic traffic and a 15% increase in leads.
Content Marketing
Surfer SEO has been used by content marketers to optimize their website’s content and improve their search engine rankings. For example, one content marketer used Surfer SEO to optimize their blog posts, resulting in a 40% increase in organic traffic and a 50% increase in social media shares.
Integration
Integration is a key aspect of any SEO tool and Surfer SEO is no different. Surfer SEO integrates seamlessly with several popular tools in the SEO industry, which makes it an even more powerful tool for SEO professionals.
One of the key integrations for Surfer SEO is with Google Analytics. This integration allows you to pull in data from your Google Analytics account, which you can then use to analyze your website’s performance. You can see how your website is performing in terms of traffic, conversions, and other important metrics. This integration is particularly useful when analyzing data related to specific pages on your website.
Another integration that Surfer SEO offers is with Ahrefs. This integration allows you to pull in data related to backlinks, which can be a crucial factor in SEO. With this integration, you can analyze backlink data for specific pages and compare it to your competitors’ backlink data. This can help you identify areas where you need to improve your backlink strategy.
Surfer SEO also integrates with popular content management systems like WordPress and Shopify. These integrations make it easy to optimize your content and track your website’s performance. You can use the Surfer SEO Content Editor to optimize your content for specific keywords and analyze its performance using the integrated analytics.
Updates and Support
SurferSEO takes pride in providing top-notch support and regular updates to its users. With a dedicated team of developers and customer support representatives, the company ensures that the software is always up-to-date and running smoothly for its users.
One of the most significant benefits of using SurferSEO is that the team frequently releases new updates, bug fixes, and feature enhancements. Users can take advantage of these updates to ensure that they’re using the latest version of the software, with all the latest features and bug fixes.
SurferSEO also offers excellent customer support to its users. Users can reach out to the team via email, live chat, or phone for any technical assistance they may require. Additionally, the company has a comprehensive knowledge base and an active community forum, where users can find answers to commonly asked questions and interact with other users.
SurferSEO also provides extensive documentation and tutorials to help users get the most out of the software. This includes step-by-step guides on how to use various features, as well as best practices and tips for improving your SEO.
SurferSEO pricing
Surfer SEO offers four different pricing plans for its users: Basic, Pro, Business, and Enterprise. Each plan is designed to meet the needs of different types of users, from small business owners to large organizations with high content needs. Here is a breakdown of the features included in each plan:
Basic
The Basic plan is priced at $49 per month and is perfect for small business owners, bloggers, and freelancers or people with low SEO needs. Here are some of the features included in this plan:
- Try Surfer free for 7 days with 1 article, 1 advanced keyword research, and 1 audit
- Write and optimize articles with Content Editor
- 120 Articles / year
- Audit any Page
- 240 Pages / year
- Optimize and track 2 websites
- Perform advanced Keyword Research
- Dive deeply into the SERP Analysis
- Fair Use Policy applies
- Invite 1 team member
Pro
The Pro plan is priced at $99 per month and is best suited to medium organizations managing multiple websites and freelancers with multiple clients. Here are some of the features included in this plan:
- Try Surfer free for 7 days with 1 article, 1 advanced keyword research, and 1 audit
- Write and optimize articles with Content Editor
- 360 Articles / year
- Audit any Page
- 720 Pages / year
- Optimize and track 5 websites
- Perform advanced Keyword Research
- Dive deeply into the SERP Analysis
- Fair Use Policy applies
- Invite 3 team members
Business
The Business plan is priced at $199 per month and is best suited to large organizations managing ten or more websites or people with increased content needs. Here are some of the features included in this plan:
- Try Surfer free for 7 days with 1 article, 1 advanced keyword research, and 1 audit
- Write and optimize articles with Content Editor
- 840 Articles / year
- Audit any Page
- 1680 Pages / year
- Optimize and track 10 websites
- Perform advanced Keyword Research
- Dive deeply into the SERP Analysis
- Fair Use Policy applies
- Invite 10 team members
- Guidelines enhanced with NLP
- White labeling of shareable links and reports
- Access to Surfer API
Enterprise
The Enterprise plan is custom-priced and provides a personalized experience for extra-large businesses and people with very high content needs. Here are some of the features included in this plan:
- Contact Sales for pricing
- Write and optimize articles with Content Editor
- Custom
- Audit any Page
- Custom
- Optimize and track 10+ websites
- Perform advanced Keyword Research
- Dive deeply into the SERP Analysis
- Fair Use Policy applies
- Invite unlimited team members
- Guidelines enhanced with NLP
- White labeling of shareable links and reports
- Access to Surfer API
- Dedicated Customer Success Manager
- Personalized Product Training
- VIP Support
- Legal Assistance
If you are signing up for the first time, you can take advantage of the free trial. This trial allows users to test out the software and decide which plan is best suited for their needs. If you’ve had a Surfer subscription in the past, you won’t be eligible for the free trial. Similarly, if you’ve participated in a free trial with Surfer in the past, you won’t be eligible for another free trial.
The trial covers core Surfer solutions, including Content Editor, Keyword Research, and Audit, regardless of which subscription plan you choose. Surfer requires a credit card to be on file for validation purposes and to ensure a seamless transition into your subscription if you decide to continue past the free trial.
Conclusion
Surfer SEO is a powerful SEO tool that offers a range of features to help users optimize their website’s content and improve their search engine performance. With its data-driven approach and real-time feedback, Surfer SEO provides users with valuable insights and recommendations to help them achieve better results in their SEO efforts.
While there are some potential drawbacks and limitations to using Surfer SEO, such as the cost and learning curve associated with the platform, the benefits of using the tool are significant. Surfer SEO can help users save time and effort in their SEO optimization activities and achieve better results in less time.
Overall, Surfer SEO is a valuable tool for businesses and digital marketing professionals looking to improve their search engine performance and achieve success in their online marketing efforts. With its powerful features, user-friendly interface, and real-world applications, Surfer SEO is a tool that is worth considering for anyone looking to improve their SEO optimization activities.
Frequently asked questions
Is SurferSEO any good?
Yes, Surfer SEO is a highly effective tool for improving SEO rankings. The software offers a wide range of features, including content optimization, keyword research, and page audits, that allow businesses and individuals to optimize their SEO efforts and improve their website’s performance.
Surfer SEO’s content editor is particularly impressive, allowing users to optimize their content for target keywords and analyze the content’s structure, word count, and readability. The keyword research tool provides in-depth analysis of target keywords, including search volume, competition, and ranking difficulty, to help users choose the best keywords for their content.
Furthermore, Surfer SEO’s page audit feature provides a comprehensive analysis of a page’s on-page optimization factors, including title tags, meta descriptions, and header tags, allowing users to identify areas for improvement.
While there are some limitations to Surfer SEO, such as the Fair Use Policy that limits the number of audits and keyword research queries per month, overall, it is a highly effective tool for improving SEO rankings and driving more traffic to your website.
What are the benefits of SurferSEO?
There are several benefits to using SurferSEO:
- Improved SEO Rankings: SurferSEO helps businesses and individuals optimize their website’s content and on-page factors, leading to improved SEO rankings and increased traffic.
- Comprehensive Keyword Research: SurferSEO’s keyword research tool provides in-depth analysis of target keywords, including search volume, competition, and ranking difficulty, helping users choose the best keywords for their content.
- Content Optimization: SurferSEO’s content editor allows users to optimize their content for target keywords and analyze the content’s structure, word count, and readability, ensuring that it is optimized for both search engines and readers.
- Page Audits: SurferSEO’s page audit feature provides a comprehensive analysis of a page’s on-page optimization factors, including title tags, meta descriptions, and header tags, allowing users to identify areas for improvement.
- User-Friendly Interface: SurferSEO’s user interface is intuitive and easy to use, making it accessible for beginners and experienced users alike.
- Cost-Effective: SurferSEO offers competitive pricing for its range of features, making it an affordable option for businesses and individuals looking to improve their SEO efforts.
- Customizable Reports: SurferSEO’s customizable reports allow users to generate detailed reports on their website’s SEO performance, providing valuable insights into their SEO efforts.
How do you get a high score on SurferSEO?
To get a high score on SurferSEO, here are some tips to keep in mind:
- Follow SurferSEO’s recommendations: The tool provides you with specific recommendations on how to improve your content. Follow them closely to get a higher score.
- Use relevant keywords: Make sure you’re using relevant keywords that are related to your topic and that appear frequently in the top-ranking pages.
- Use proper formatting: Use proper formatting such as subheadings, bullet points, and bold text to improve the readability of your content.
- Use high-quality images and videos: Use high-quality images and videos to make your content more engaging and visually appealing.
- Optimize your content length: SurferSEO provides recommendations on the ideal content length for your topic. Make sure to adjust your content length accordingly to get a higher score.
- Analyze your competitors: Use SurferSEO’s SERP Analyzer to analyze your competitors and identify what’s working for them. Use this information to improve your content.