In the fast-paced world of online marketing, tracking and optimization are essential for the success of any campaign. Tracking helps advertisers and affiliate marketers understand how their campaigns are performing, while optimization helps them make data-driven decisions to improve performance and boost ROI. This is where Voluum comes in.
Voluum is a cloud-based tracking platform that offers a range of features to help advertisers and affiliate marketers track their online marketing campaigns and optimize their performance. With Voluum, you can track your campaigns in real-time, set up conversion tracking to track customer actions and behavior, optimize traffic flow and conversion rates with traffic distribution, and use advanced targeting options such as location, device, and demographic targeting.
Voluum also offers multiple tracking options, including pixel-based tracking, server-to-server (S2S) tracking, and cookie-less tracking, giving you greater flexibility and accuracy in tracking your campaigns. Additionally, Voluum integrates with popular advertising platforms such as Google Ads, Facebook Ads, and Bing Ads, as well as affiliate networks like ClickBank and Commission Junction, making it easy to manage your campaigns all in one place.
In this article, we will explore the features of Voluum, the benefits of using it for online marketing campaigns, how to use it to set up and optimize your campaigns, and pricing plans. We will also look at case studies and success stories to see how Voluum has helped advertisers and affiliate marketers achieve success with their campaigns. Whether you are a seasoned marketer or just starting out, Voluum can help you track and optimize your campaigns for greater performance and ROI.
Features of Voluum
Voluum offers a range of features designed to help advertisers and affiliate marketers track and optimize their online marketing campaigns. Here are some of the key features:
Real-time reporting on campaign performance
With Voluum, you can track your campaigns in real-time, allowing you to make data-driven decisions quickly. You can view key metrics such as clicks, conversions, and revenue, and see how your campaigns are performing at any given moment.
Conversion tracking to track customer actions and behavior
Voluum allows you to set up conversion tracking to track customer actions and behavior, such as sign-ups, downloads, and purchases. This helps you understand which campaigns and traffic sources are driving the most conversions and revenue.
Traffic distribution to optimize traffic flow and conversion rates
With Voluum’s traffic distribution feature, you can automatically send traffic to the best-performing offers or landing pages, helping you optimize your traffic flow and conversion rates.
Advanced targeting options, such as location, device, and demographic targeting
Voluum offers advanced targeting options to help you reach your ideal audience. You can target users based on their location, device type, operating system, and other demographic data.
Tracking options (pixel-based, server-to-server, cookie-less) for greater flexibility and accuracy
Voluum offers multiple tracking options to give you greater flexibility and accuracy in tracking your campaigns. You can use pixel-based tracking, S2S tracking, or cookie-less tracking, depending on your needs.
Integration with popular advertising platforms and affiliate networks for seamless campaign management
Voluum integrates with popular advertising platforms such as Google Ads, Facebook Ads, and Bing Ads, as well as affiliate networks like ClickBank and Commission Junction. This makes it easy to manage your campaigns all in one place and get a comprehensive view of your performance.
Overall, Voluum’s features are designed to help you track your campaigns effectively, optimize your performance, and achieve your marketing goals. By using Voluum, you can gain valuable insights into your campaigns, improve your targeting and optimization strategies, and ultimately increase your ROI.
Benefits of using Voluum
Voluum offers several benefits to advertisers and affiliate marketers looking to track and optimize their online marketing campaigns. Here are some of the key benefits:
Comprehensive tracking and reporting: With Voluum, you can track all aspects of your online marketing campaigns, including clicks, conversions, revenue, and more. This gives you a comprehensive view of your campaign performance and helps you make data-driven decisions to optimize your campaigns.
Optimization tools to improve performance: Voluum offers a range of optimization tools, such as traffic distribution, to help you improve your campaign performance. These tools allow you to automatically send traffic to the best-performing offers or landing pages, helping you maximize your conversion rates and revenue.
Advanced targeting options for better audience reach: Voluum’s advanced targeting options, such as location, device, and demographic targeting, allow you to reach your ideal audience more effectively. By targeting users based on their interests, behaviors, and demographics, you can improve your campaign performance and ROI.
Integration with popular advertising platforms and affiliate networks for seamless campaign management: Voluum integrates with popular advertising platforms and affiliate networks, making it easy to manage your campaigns all in one place. This saves you time and hassle and gives you a more comprehensive view of your performance across all channels.
Real-time tracking for fast decision-making: Voluum’s real-time tracking allows you to see how your campaigns are performing at any given moment, so you can make fast, data-driven decisions to optimize your campaigns. This is especially important in the fast-paced world of online marketing, where quick decisions can make all the difference.
Flexible tracking options for accuracy and precision: Voluum offers multiple tracking options, such as pixel-based tracking, S2S tracking, and cookie-less tracking, to give you greater flexibility and accuracy in tracking your campaigns. This allows you to choose the tracking method that best suits your needs and ensures that your data is as accurate and precise as possible.
With its advanced tracking and optimization tools, flexible tracking options, and integration with popular advertising platforms and affiliate networks, Voluum is a powerful tool for any advertiser or affiliate marketer looking to take their campaigns to the next level.
How to use Voluum
Using Voluum to track and optimize your online marketing campaigns is a straightforward process. Here’s a step-by-step guide to using Voluum:
- Create an account: To use Voluum, you’ll need to create an account on their website. Simply visit the Voluum website and follow the prompts to sign up for an account.
- Set up a campaign: Once you have an account, you can set up a new campaign in Voluum. You’ll need to provide information such as the campaign name, offer URL, and traffic source. You can also set up conversion tracking and targeting options at this stage.
- Generate a tracking link: After setting up your campaign, you’ll need to generate a unique tracking link in Voluum. This link is what you’ll use to track your campaign performance and optimize your campaigns.
- Launch your campaign: Once you have your tracking link, you can launch your campaign on your chosen traffic source, such as Google Ads or Facebook Ads.
- Monitor campaign performance: As your campaign runs, you can monitor its performance in real-time using Voluum’s reporting tools. You can see metrics such as clicks, conversions, revenue, and more, and use this data to make data-driven decisions to optimize your campaign.
- Optimize your campaign: Using Voluum’s optimization tools, such as traffic distribution and advanced targeting options, you can improve your campaign performance and maximize your ROI. Make adjustments to your campaign based on the data you’re seeing in Voluum, and continue to monitor your campaign performance to ensure it’s meeting your goals.
By following these steps, you can use Voluum to track and optimize your online marketing campaigns effectively. With its comprehensive tracking and reporting tools, advanced optimization options, and seamless integration with popular advertising platforms and affiliate networks, Voluum is a powerful tool for any advertiser or affiliate marketer looking to improve their campaign performance and ROI.
Case studies and success stories
Voluum has been used by many advertisers and affiliate marketers to track and optimize their online marketing campaigns, and the platform has a track record of delivering impressive results. Here are some case studies and success stories that highlight the power of Voluum:
Case Study: Digital Ad Agency Boosts Conversion Rates by 100% with Voluum
A digital ad agency was looking to improve the conversion rates for one of their clients, a software company. They used Voluum to track their campaign performance and optimize their targeting and creatives. As a result, they were able to boost the client’s conversion rates by 100%, leading to a significant increase in revenue.
Case Study: Affiliate Marketer Increases Revenue by 500% with Voluum
An affiliate marketer was looking to improve their revenue for a particular offer. They used Voluum to track their campaign performance and optimize their targeting and creatives. They were able to increase their revenue for the offer by 500%, leading to a significant boost in their overall earnings.
Success Story: Online Retailer Boosts Sales with Voluum
An online retailer was struggling to drive sales on their website. They used Voluum to track their ad campaigns and optimize their targeting and creatives. With Voluum, they were able to improve their campaign performance and increase their sales, resulting in a significant boost in their revenue.
Success Story: Lead Generation Company Improves ROI with Voluum
A lead generation company was looking to improve their ROI for their online marketing campaigns. They used Voluum to track their campaign performance and optimize their targeting and creatives. With Voluum, they were able to improve their ROI by 50%, leading to a significant increase in their profitability.
These case studies and success stories highlight the power of Voluum in helping advertisers and affiliate marketers improve their campaign performance, increase their revenue, and boost their ROI. By using Voluum’s advanced tracking and optimization tools, advertisers and affiliate marketers can make data-driven decisions to optimize their campaigns and achieve impressive results.
Customer support and resources
Voluum offers a range of customer support options and resources to help users get the most out of the platform. Whether you are new to digital marketing or an experienced advertiser, Voluum’s customer support and resources can help you optimize your campaigns and achieve your business goals.
Email support
Voluum provides email support to all users. If you have any questions or issues related to the platform, you can send an email to Voluum’s support team, and they will respond to your inquiry within 24 hours. The email support is available 24/7, and the support team is knowledgeable and responsive.
Live chat support
Voluum also offers live chat support to its users. If you need immediate assistance with an issue or have a question that needs an immediate answer, you can contact the support team via live chat. The live chat support is available during business hours and provides quick and efficient solutions to common issues.
Knowledge base
Voluum’s knowledge base is a comprehensive resource that provides users with detailed documentation, tutorials, and guides. The knowledge base covers all aspects of the platform, from setting up your account to advanced campaign optimization techniques. The knowledge base is searchable and user-friendly, making it easy to find the information you need quickly.
Webinars
Voluum hosts regular webinars on various topics related to digital marketing and advertising. These webinars are designed to help users get the most out of the platform and provide insights and best practices for optimizing your campaigns. The webinars are free and open to all users, and they are a great way to stay up-to-date on the latest trends and strategies in the digital advertising space.
Case studies
Voluum’s website features a range of case studies that showcase the success stories of its users. These case studies highlight how Voluum has helped businesses of all sizes achieve their advertising goals and provide insights into the strategies and tactics that work best in different industries and niches. The case studies are a valuable resource for anyone looking to optimize their campaigns and achieve better results.
Pros and cons of Voluum
Like any other tracking and optimization platform, Voluum has its pros and cons. Here are some of the key advantages and disadvantages of using Voluum:
Pros:
- Advanced tracking capabilities – Voluum’s tracking technology allows advertisers to track their campaigns with great accuracy and granularity, enabling them to optimize their campaigns in real-time for maximum performance.
- Intuitive interface – Voluum’s interface is user-friendly and easy to navigate, making it easy for even novice advertisers to get started quickly.
- Flexible pricing options – Voluum offers a range of pricing plans to suit different budgets and needs, and users can upgrade or downgrade their plans at any time.
- Robust reporting and analytics – Voluum provides detailed reports and analytics on campaign performance, including conversion rates, revenue, and ROI, enabling advertisers to make data-driven decisions and optimize their campaigns for maximum profitability.
- Extensive integration options – Voluum integrates with a wide range of third-party tools and platforms, including traffic sources, affiliate networks, and ad networks, enabling advertisers to streamline their workflows and optimize their campaigns more efficiently.
Cons:
- Steep learning curve – Voluum’s advanced features and capabilities can be overwhelming for some users, especially those who are new to digital marketing.
- Expensive for beginners – Voluum’s pricing plans can be expensive for beginners or those with limited budgets, and may not be cost-effective for small-scale campaigns.
- Limited customer support – While Voluum offers a range of customer support options, some users have reported slow response times or difficulty in getting their issues resolved.
- Limited design customization – Voluum’s interface and reporting templates are customizable to some extent, but users may find it challenging to create customized reports or dashboards.
- Limited campaign management features – Voluum’s campaign management features are somewhat limited compared to other tracking and optimization platforms, which may be a drawback for some advertisers.
Voluum pricing
Voluum is a comprehensive marketing platform that offers business and individual plans for users to choose from. The platform offers a wide range of features that help users optimize and monitor their ad campaigns effectively. Here’s a detailed breakdown of the pricing plans and their features:
Individual Plans
Voluum offers two individual plans: Profit and Scale. Users can choose monthly or yearly billing for these plans. Annual billing can save up to 20% of the total cost compared to monthly billing.
Profit Plan
The Profit plan is ideal for individuals who want to maximize their results through automation and AI. Here are the features of the Profit plan:
- Monthly cost: $149/month
- 20 Active Campaigns
- 6 Months of Data Retention
- Up to 1,000,000 events
- 3 Custom Domains & 1 Dedicated Domain
- 1-hour Onboarding Call
- 24h SLA
- Auto-rules & API Integrations (free up to 1k ad spend) & 10 Auto-rules
- Rule-based traffic distribution
- 3 Workspaces
Scale Plan
The Scale plan is ideal for users who want to expand their ad operations and fight bot traffic. Here are the features of the Scale plan:
- Monthly cost: $299/month
- 60 Active Campaigns
- 12 Months of Data Retention
- Up to 5,000,000 events
- 5 Custom Domains & 1 Dedicated Domain
- 1-hour Onboarding Call
- 12h SLA
- 3 months chat support in panel
- Auto-rules & API Integrations (free up to 1k ad spend) & 20 Auto-rules
- Rule-based traffic distribution
- 5 Workspaces
- Traffic Distribution AI (landing page level)
- 1 Big Data Report
- Anti-Fraud Kit
Business Plans
Voluum offers two business plans: Start-up and Agency. These plans are designed for businesses and agencies that want to grow and scale their operations. Here are the features of the business plans:
Start-up plan
The Start-up plan is ideal for small businesses that want to grow their operations and protect themselves from ad fraud. Here are the features of the Start-up plan:
- Monthly cost: $499/month
- 1-week onboarding + 12 months chat support
- 4h SLA
- 12 Months of Data Retention
- Cookieless Tracking
- Standard API
- Managed Service as an Add-on
- Auto-rules & API Integrations with FB Ads, Google Ads, TikTok and more
- Traffic Distribution AI
- Rule-based Traffic Distribution
- 10 Workspaces
- 5 Big Data Reports
- 2 Additional Users
- Anti-Fraud Kit
- 10 Shared Reports
- 1 Read-only User
Agency Plan
The Agency plan is ideal for agencies that want to scale their operations faster and receive VIP support. Here are the features of the Agency plan:
- Monthly cost: $999/month
- VIP Account Management via Skype/email/Zoom
- 2h SLA
- 18 Months of Data Retention
- Cookieless Tracking
- Standard API
- Managed Service as an Add-on
- Auto-rules & API Integrations with FB Ads, Google Ads, TikTok and more
- Traffic Distribution AI
- Rule-based Traffic Distribution
- 20 Workspaces
- 10 Big Data Reports
- 5 Additional Users
- Anti-Fraud Kit
- 30 Shared Reports
- 8 Read-only Users
- 4-Dimensional Reports
- VIP Servers
Enterprise Plan
The Enterprise plan is designed for large agencies and media-buying teams that require the best value and most advanced features. This plan includes VIP account management via Skype, email, or Zoom and a 1-hour SLA. It also includes 24 months of data retention, cookieless tracking, enhanced API, managed service as an add-on, and auto-rules and API integrations with popular ad networks such as Facebook, Google, and TikTok. The Enterprise plan provides access to 40 workspaces, 30 big data reports, and 10 additional users. It also includes anti-fraud kit, 50 shared reports, 20 read-only users, 4-dimensional reports, VIP servers, and white label shared reports.
Yearly Billing
All plans can be billed annually, and yearly billing offers significant savings. For example, if you choose the Profit plan, you can save $298 per year. The Scale plan offers a savings of $598 per year, the Start-Up plan offers a savings of $1,002 per year, and the Agency plan offers a savings of $1,998 per year. If you choose the Enterprise plan and opt for yearly billing, you can save $3,998 per year.
In conclusion, Voluum offers a variety of plans to suit different needs and budgets. Whether you’re an individual marketer or a large agency, you can choose a plan that fits your needs and scale up as your business grows. The option for monthly or yearly billing adds flexibility and affordability, making Voluum a cost-effective solution for tracking and optimizing your ad campaigns.
Conclusion
In conclusion, Voluum is a powerful tracking and optimization platform that has become a popular choice among advertisers and affiliate marketers. With its advanced tracking and reporting tools, seamless integration with popular advertising platforms and affiliate networks, and powerful optimization features, Voluum has helped many businesses achieve impressive results and increase their ROI.
Using Voluum, advertisers and affiliate marketers can track their campaigns in real-time, monitor their performance, and make data-driven decisions to optimize their campaigns for maximum results. Voluum’s optimization tools allow advertisers to improve their targeting, adjust their ad creatives, and allocate their budget more effectively, leading to increased conversions, revenue, and profitability.
Furthermore, the platform’s intuitive interface, easy setup, and excellent customer support make it accessible for businesses of all sizes and levels of expertise. From small startups to large enterprises, Voluum has something to offer everyone.
Overall, if you’re looking to improve the performance of your online marketing campaigns and increase your ROI, Voluum is definitely worth considering. Its powerful tracking and optimization features, coupled with its ease of use and excellent customer support, make it a top choice for businesses looking to achieve impressive results in their digital marketing efforts.
Frequently asked questions
What is Voluum used for?
Voluum is a cloud-based platform used for tracking and optimizing digital marketing campaigns, particularly for online advertising and affiliate marketing. It helps businesses track the performance of their online campaigns in real-time, allowing them to make data-driven decisions to optimize their campaigns and achieve maximum results.
Voluum provides a range of tools and features that enable advertisers and affiliate marketers to track clicks, conversions, revenue, and other important metrics across different advertising platforms and affiliate networks. It also allows users to create custom reports, set up A/B testing, and apply advanced optimization rules to improve the performance of their campaigns.
Some of the specific use cases for Voluum include:
- Tracking ad performance: Voluum enables businesses to track the performance of their online ads across different channels and platforms, including Google Ads, Facebook Ads, and more.
- Monitoring affiliate campaigns: Voluum provides advanced tracking capabilities for affiliate marketing campaigns, allowing businesses to track clicks, conversions, and revenue from different affiliates and networks.
- Optimizing campaigns: Voluum’s optimization features enable advertisers and affiliate marketers to make data-driven decisions to optimize their campaigns and achieve maximum results.
What is Voluum DSP?
Voluum DSP (Demand-Side Platform) is a programmatic advertising platform that allows advertisers to buy display, native, and video ad inventory across multiple ad exchanges and supply-side platforms (SSPs) in a single place. It provides access to a vast network of ad inventory sources and allows advertisers to create and manage programmatic advertising campaigns from a single dashboard.
Voluum DSP provides real-time bidding (RTB) capabilities that enable advertisers to bid on ad inventory based on audience targeting and other parameters. It also includes advanced optimization features that help advertisers improve the performance of their campaigns by adjusting targeting and bidding strategies based on performance data.
Some of the key features of Voluum DSP include:
- Access to multiple ad inventory sources: Voluum DSP provides access to a vast network of ad inventory sources, including ad exchanges and SSPs, allowing advertisers to buy ad inventory across different channels and platforms.
- Real-time bidding (RTB): Voluum DSP uses RTB technology to enable advertisers to bid on ad inventory in real-time, based on audience targeting and other parameters.
- Advanced targeting capabilities: Voluum DSP provides advanced targeting options, including device type, location, demographics, interests, and more, enabling advertisers to reach their target audience with precision.
- Optimization features: Voluum DSP includes advanced optimization features that help advertisers improve the performance of their campaigns by adjusting targeting and bidding strategies based on performance data.
Who is the owner of Voluum?
Voluum is owned by Codewise, a privately held technology company headquartered in London, United Kingdom. Codewise was founded in 2011 by Robert Gryn and Bartek Kaczmarek, who also serve as the company’s CEO and CTO, respectively.
Codewise offers a range of marketing and advertising solutions, including Voluum, which is its flagship product. The company has offices in the United Kingdom, Poland, and the United States, and serves clients from around the world.
Since its launch in 2014, Voluum has become one of the leading tracking and optimization platforms for digital marketing campaigns, and has been adopted by businesses of all sizes, from startups to large enterprises.